Kelsey.saturday.cedsa primer

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Kelsey.saturday.cedsa primer

  1. 1. ANNUAL TRAINING CONFERENCE 2013 | SAN FRANCISCO CEDS: A Primer
  2. 2. “CEDS is about the process, not the product.”
  3. 3. http://www.nado.org/about/nado-survey-of-regional-development-organizations/
  4. 4. Upjohn Institute survey of 5,000 IEDC members: How many EDOs are aware of a CEDS in their region? 14% rural 4% urban
  5. 5. Ground Rules EDDs can have a tangible and measureable impact on regional economies—and your CEDS should reflect that commitment Creating a high-quality, high-impact CEDS is a reasonable expectation for all EDDs CEDS reflects unique regions and EDDs—no one-size-fits-all process or product
  6. 6. http://www.nwrpc.com/index.aspx?NID=882
  7. 7. “These companies among others the WREF assisted are evidence that new hi-tech firms can be created and be successful in rural Northwest Wisconsin.” http://www.nwrpc.com/index.aspx?NID=881
  8. 8. http://www.nado.org/growing-rural-innovation-based-economies-kansas-opportunity-innovation-network/
  9. 9. High-Quality/High-Impact CEDS Builds on region’s unique strengths Represents true regional priorities Showcases EDD’s value & impact Tells a compelling story Motivates action http://www.knowyourregion.org/wp-content/uploads/2012/05/EDA-CEDS-Standards-of-Excellence.pdf
  10. 10. Would you be excited about reading this?
  11. 11. Know your audience (it’s not EDA) 1. How is our economy performing? 2. How can we compete successfully? 3. What are you going to do about it? 4. How will you measure success? 5. How long will it take?
  12. 12. http://regionalcouncils.ny.gov/assets/documents/rc-southertier.pdf
  13. 13. Prioritize performance/ROI measurement Balance your focus on traditional (GPRA) and non-traditional metrics (wealth creation) Demonstrate return on investment—quantify outcomes of EDD/CEDS, not process Speak to concerns of all stakeholders in style and language that motivates action
  14. 14. Southern Illinois = Benchmark, High Poverty Highest % in rural region Highest poverty rate Highest unemployment rate since 09/03 Lowest % college graduates Highest % enrolled in Medicaid Highest % age 5+ with a disability #1 #1 #1 #1 #1 #1 Highest % of population over age 65 Highest % age 65+ in poverty Highest % age 65+ with a disability Lowest % of population 0-10 Highest % age 0-17 in poverty Highest % households owner burdened #1 #1 #1 #1 #1 #4 Highest % households lack complete plumbing Highest % households lacking complete kitchen Highest % commuting to work from other IL counties Lowest % population work and live in same county Highest % households rent burdened Highest % of Adults with no High School Diploma #1 #1 #1 #3 #3 #1 Primary Issues of Challenge & Opportunity
  15. 15. http://www.eda.gov/pdf/CEDS_Flyer_Wht_Backround.pdf Background Analysis of Problems and Opportunities Goals and Objectives Community and Private Sector Participation Strategic Projects, Programs, and Activities Performance Measures
  16. 16. EDA Proposed Rule Changes (expected 2013) More emphasis on clusters and innovation and entrepreneurship infrastructure (e.g., incubators) Allows up to 80% for projects leveraging other federal resources Eliminates mandatory formula for EDD and CEDS strategy committee board member representation Prioritizes four main components of CEDS: (1) summary of regional conditions; (2) SWOT analysis; (3) strategy and implementation plan; (4) performance measures Makes project list optional http://www.nado.org/eda-requests-public-comment-on-new-proposed-regulations/
  17. 17. http://brr.berkeley.edu/economic-resilience/
  18. 18. Economic Resilience How well prepared is your region to respond to an economic shock (e.g., recession, plant closure or opening, base realignment)? How quickly could your region recover from a devastating natural disaster? How do you get people to acknowledge the importance of resiliency thinking and make investments in strategies?
  19. 19. 70% 75% 80% 85% 90% 95% 100% 105% 110% 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 Per capita income Average earnings per job Resilience: Why Industry Diversity Matters Austin (TX) MSA as % of All U.S. Metro Areas (100%) Source: BEA
  20. 20. CEDS Formatting Suggestions Executive summary that can be used as stand- alone document—focus on most compelling data, key assets, & what your EDD will do SWOT—high-level assessment of key issues with qualitative/quantitative information & quotes from private & public sector leaders Strategy—measureable goals, strategies, & outcome-based performance metrics
  21. 21. CEDS Formatting Suggestions Don’t abandon what you like doing (regional background, “planner” data) but think about your audience and use appendices Project list—key regional projects should be clearly tied to assets, goals, & strategies in main sections of the CEDS document Consider going beyond PDF—CEDS website, interactive data, even mobile app
  22. 22. http://regionalcouncils.ny.gov/themes/nyopenrc/rc-files/southerntier/CU_RegEcoDevRprt_loR.pdf Experiment with report formats. Consider hard copy executive summary and CEDS website.
  23. 23. http://www.houstonartsalliance.com/images/uploads/documents/The_Creative_Economy_of_Houston.pdf Full-page text doesn’t have to look boring.
  24. 24. http://www.houstonartsalliance.com/images/uploads/documents/The_Creative_Economy_of_Houston.pdf Use CEDS as an opportunity to showcase real people, not just NAICS codes.
  25. 25. http://psrc.org/econdev/res/current-strategy/ Avoid planner jargon as much as possible. Try to make process interesting.
  26. 26. Aroostook 2015 Goals 1,677 new jobs @ $42,000 1,118 new jobs @ $38,500 Improvement of 6,628 jobs by $5,000/yr. $365M new wages Increase Internet Subscriptions to 37,500 Reach Regional GDP of $2.8B 27.7% Private Payer Healthcare Reimbursements Renewable Energy Economy Strategy Direct Impacts 62 jobs (3.6%) $45.3M (12.4%) 604 jobs (54%) $94.6M (3.7%) 650+ jobs with benefits Strategic Opportunity Value $69.9M per year • 16 commercial installations,$19M, $2,1M savings/year • 100+ residential installations • JIAC grant award, $1.9M, $1M private match • $1.2 NMCC Award, largest private donation in Maine history • 12x1 investment leverage Measurement & Outcomes: 2011-2012 Emphasize how CEDS implementation will “move the needle.”
  27. 27. http://www.texoma.cog.tx.us/news/tcogs-fiscal-year-2011-economic-impact-statement/ Celebrate success. Invest in marketing.
  28. 28. http://www.texoma.cog.tx.us/news/tcogs-fiscal-year-2011-economic-impact-statement/
  29. 29. Linking, leveraging, and aligning Consider expanding the scope of your CEDS to other regional planning initiatives Look for revenue-generating opportunities (e.g., CEDS & WIA plans have similar data requirements and research tasks) Position your CEDS to serve as vehicle for more than just EDA funding
  30. 30. Source: NADO
  31. 31. http://www.resilientregion.org
  32. 32. http://www.resilientregion.org/region-plan/index.html
  33. 33. http://resilientregion.org/cms/files/Table%20of%20Themes%20vF.pdf
  34. 34. http://www.pennyrilefuture.com Make it easier for busy business owners to participate—consider aligning board members for EDD/CEDS and WIB. EDDs and WIBs both need data analysis for federally required plans—why do it twice for the same region?
  35. 35. http://pennyrileheadlight.com/
  36. 36. http://pennyrileheadlight.com/
  37. 37. http://www.dllr.state.md.us/workforcedashboard/
  38. 38. http://www.nado.org/aligning-strategies/
  39. 39. http://www.nado.org/aligning-strategies/
  40. 40. Group Discussion What are the strengths and weaknesses of your CEDS process and product? What are the most pressing improvements you will make after today’s session? How can NADO best assist you— examples, data warehouse, training?
  41. 41. This presentation is based on work supported by the U.S. Economic Development Administration (EDA) under Agreement No. 99-06-07548 and is part of the Know Your Region project. Any opinions, findings and conclusions, or recommendations expressed in this presentation are those of the presenter(s) and do not necessarily reflect the views of EDA or the NADO Research Foundation. The NADO Research Foundation would like to thank EDA for their support with this presentation and the Know Your Region project. http://www.knowyouregion.org
  42. 42. National Association of Development Organizations (NADO) and the NADO Research Foundation 400 North Capitol Street, NW | Suite 390 | Washington, DC 20001 Ruraltransportation.org | Knowyourregion.org | Regionalcouncilguide.org 202.624.7806 | Info@nado.org NADO.org Regional Strategies. Solutions. Partnerships. Brian Kelsey | Director of Economic Development | bkelsey@nado.org | 512-731-7851

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