Facebook is getting really, really BIG. From a business point of view, that means there is opportunity to use this platform to reach potential customers and clients.
Facebook's strength is not just in the size of its' audience though... it's in the granular targeting abilities of the platform. Advertisors can reach small geographic areas and target ads by interests, age, gender, relationship status, and more.
-How big is Facebook now?
-Why suppliment Yellow Pages listings with Facebook ads?
-How is Facebook advertising different from Search Engine PPC advertising?
-How can Demographic targeting be used in a Facebook campaign?
-6 Key Steps for Building an Effective Facebook Campaign
As seen on the blog post here: