Connecting  Social  and  Advertising
2 Coasts  ……  2 Agendas Interruptive Advertising Social Activity on the Web
Disruptive banners on social networks
Build your own?
Can you add value to the environment? FB apps have this goal, so should the advertising .
Social Specific Ad Strategies <ul><li>Ad Network </li></ul><ul><li>Vertical Media </li></ul><ul><li>Sponsorship </li></ul>...
Vertical Media – Contextually Relevant Apps Adidas media across sneaker applications
Application Sponsorship Sony Pictures reaching Engaged Women
Herbal Essences Custom Quiz Application
AT&T Sponsorship - popular Facebook quiz app
VO5 Custom Application
Application Distribution Cost Per Install?
Great Ideas don’t always succeed 9,650 Total Installs 965 Daily Users 20.5 Million Total Installs 205,000 Daily Users
Success Metrics <ul><li>Traditional Media Metrics – “The Crutch” </li></ul><ul><li>Engagement – Installs, Votes, Gifts, Qu...
- Eyeballs or Activity…. or both? - Find out what’s out there - Don’t re-invent it, be a part of it. - Be relevant, be use...
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Advertising Solutions in Social Media

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Michael Burke, President of AppSavvy, presents on Social Media Advertising Approaches

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Advertising Solutions in Social Media

  1. 1. Connecting Social and Advertising
  2. 2. 2 Coasts …… 2 Agendas Interruptive Advertising Social Activity on the Web
  3. 3. Disruptive banners on social networks
  4. 4. Build your own?
  5. 5. Can you add value to the environment? FB apps have this goal, so should the advertising .
  6. 6. Social Specific Ad Strategies <ul><li>Ad Network </li></ul><ul><li>Vertical Media </li></ul><ul><li>Sponsorship </li></ul><ul><li>Custom Develop </li></ul><ul><li>App Distribution </li></ul>
  7. 7. Vertical Media – Contextually Relevant Apps Adidas media across sneaker applications
  8. 8. Application Sponsorship Sony Pictures reaching Engaged Women
  9. 9. Herbal Essences Custom Quiz Application
  10. 10. AT&T Sponsorship - popular Facebook quiz app
  11. 11. VO5 Custom Application
  12. 12. Application Distribution Cost Per Install?
  13. 13. Great Ideas don’t always succeed 9,650 Total Installs 965 Daily Users 20.5 Million Total Installs 205,000 Daily Users
  14. 14. Success Metrics <ul><li>Traditional Media Metrics – “The Crutch” </li></ul><ul><li>Engagement – Installs, Votes, Gifts, Quizzes taken, stories shared, etc. </li></ul><ul><li>Brand lift – friend invites, influencers, time spent, “chatter”, fans </li></ul>
  15. 15. - Eyeballs or Activity…. or both? - Find out what’s out there - Don’t re-invent it, be a part of it. - Be relevant, be useful, be fun Best Practices

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