2. Born in May 1963, Michel Gondry is a French film
director, screenwriter, and producer. Gondry is well
know for his distinctive manipulation of mise en
scene and also his intensive visual style. Much of
Gondry’s inspiration came from his childhood
memories.
He is an auteur and has created a variety of
different style to fit in with the post modernism
world we live in. Gondry is know for films that are
within the surrealistic, science fantasy, and
comedy. In terms of music videos he is most notably
recognised with the collaboration with the
Chemical Brother, The White Stripes, and Bjork.
4. Gondry’s use of surreal setting and visual
effects has become his trademark, his
innovative approach to directing is one
reason for his recognition.
He also released a set of DVD’s alongside Chris
Cunningham and Spike Jonze which featured
all three directors
The three directors decided to work with each
other, there passion for directing and
producing helped them form a friendly
relationship
5. Gondry has worked a variety of artists in
different genres, however is favours
producing music videos within the rock, hip
hop, and pop genre. The reason this is his
prior genre focus is because it enables him to
express his creativity and the style he wants
to pursue. Working with these genres he has
more freedom with using designs, mise en
scene, and visual effects.
6. The Chemical
Brothers
Kanye West
Bojork
Kylie Minogue
The White Stripes
Radiohead
Mark Curry
Stardut
Neneh Cherry
Cibp Matto
Massive Attack
The Living Sisters
Bheck
The Vines
Black Crowes
Lucas
Hothouse
7. Gondry is also know for his Academy Award
for the Best Screenplay as one of the writers
of Eternal Sushine of the Spotless Mind
(2004)
Michel Gondry’s Levi’s 201 Jeans “Drugstore”
spot, according to the Guinness World
Records 2004 holds the “most awards won by
a TV commercial”
He was nominated for the MTV Video Music
Awards for Best Art Direction shared with The
Chemical Brothers for the video “Go”
8. This is an example of Michel
Gondry’s work, the camera pays
close attention to the mise en
scene as well as the artist. As
there many things going on in the
background Gondry decides to
edit there to be four Kylie’s so
that the mise en scene does not
dominate the artist. There is not
much narrative in this video and
the structure is quite repetitive
however because of this it stands
out and makes it memorable. The
message of this cold be that the
world revolves around repetitive
schedules and split personality.
9. Similarly to the other music
video it has no established
narrative and the video also
continually follows the artist
to different locations. There is
a huge attention to the drum
kit and Gordy exploited the
strong beat of the song and
timed his editing to it. The
jump cut make this music
video very effective and
almost resembles a stop
motion a video. The use of
costume is simple however it
allows the audience to
identify the band’s signature
fashion of red, black and
white.
