1. The Bands name inverybig bold
letters,thismaybe because the
recognisable albumartworkdoes
not have the Bandsname writtenon
the front.
The albumname is ina slightly
bolderfontthanthe rest of the
writingdownthe bottom,thismay
be so that the albumname stands
out more as the fansof the band
will know whattolookout for.
Thispicture issymbolicof the
album,people will know whatto
lookout forwhentheyare buying
the albumas theywill recognise it
fromthe poster.The fact thatthis
takesup a lotof the poster,implies
that thisisan importantpart of the
advertsince itis verysymbolicof
the album.
The albumposterhas
elementsof avery70’s vibe
whichisverytypical of an
Indie band.Thisreflectsthe
genre andthe influences of
the band’smusicwell.
The simplisticdesign,isseentobe
straightto the pointwhichisa good
reflectionof the bandspersonaand
image that theytendtogive.They
are knowntobe verystraight
talking.
The black and white are symbolicof
the Arctic Monkeysandthe album,
makingitmore recognisabletofans,
not onlythis,the white fontstands
out well againstthe black
background,makingimportant
information,more eye-catchingand
standsout to the audience more.
The choice to have the coloursof
the advertin blackand white,
impliesthatthe albumismade for
adultsas someone fromadifferent
demographic,someone younger
may see thisas slightly scaryasthe
posterispredominantlyblackwhich
connotesa scarierlookfora child.
The use of Z patternadvertisingis
usedhere as firstof all we are
drawnto the name of the band so
we are clearas to who isactually
makingthe album,we are then
drawnto the actual artwork of the
albumand knowwhatto lookout
for whenpurchasingthe album,
the picture isalsovery intriguing
and has a nice aesthetictoit,
enticingpeopletobuythe album
evenmore so,we are thendrawn
to more importantinformation,
such as whenitisout and the
name of the album.We get a lotof
informationfromaverysimplistic
poster.