The mood board proposes a football-themed advertisement featuring a lonely player who scores a goal after spraying an Umbro Elite X fragrance, with an imaginary crowd cheering him on. The main messages are that the aftershave can enhance one's existing success and make them perform even better. The proposed style is a mini fiction depicting the player's thoughts and how the fragrance helps him score. The target audience would find it relevant due to interests in physically fit men and becoming successful.