The document discusses how brands in the furniture industry can better inspire and engage consumers. It makes two key points:
1) Build a website that inspires consumers visually through high-quality photos of different furniture styles, configurations, and room designs. The website should be like Pinterest in engaging and inspiring consumers with visual ideas.
2) Include multiple product photos in different environments and styles to appeal to different consumer tastes and lifestyles. Learn from successful Pinterest boards about engaging consumers so they want to buy from the brand locally. The brand's website needs an easy way for consumers to find local retailers.
Market smarter from the point of choice #pointofchoiceJennifer Morrow
Be a smarter marketer when you focus your marketing at the point of choice. This webinar guides you to the essential elements that will help you be a more effective marketer. Branding, design, messaging all work together to grab attention and inspire response.
My presentation at #Inbound15, a break from the relentless focus on data-driven lead generation to spend just a few minutes on the power of human-powered storytelling.
Characters have a clever formula that gets them though the door where other marketing tactics might not do so well. Find out what this formula is and how it can benefit your company
Any experienced display marketer can tell you the importance of strong banner design. If our banners aren't designed well, you're virtually guaranteed a failed campaign--even with powerful display tools like retargeting.
In this presentation, you'll learn how:
-Psychology impacts banner performance
-Copy and creative design work together to make or break a campaign
-Creatives should be adjusted to maximize the performance of retargeting campaigns
Lippy Marketing Personal Branding Presentation for Imagine Your PotentialThirza Dixon
What is personal Branding and how do you define your personal brand? Created by Lippy Marketing for Imagine Your Potential...
What can you do to develop your personal brand and your impact?
Are you struggling with Facebook Ads? You even came to the conclusion they don’t work?
Be part of the 1% of advertisers who give value first and you’ll get what you want! You have to understand how GOOD marketing works. Scroll down on your Facebook Feed and I bet 9 out of 10 ads are asking you to “sign up NOW”, “Book NOW” even “Learn more (about my product of course)” … Big companies included… Scaring! If you have no clue how to do Facebook ads or just hoping for the best…
HOPE IS NOT A STRATEGY WHEN IT COMES TO FB ADS!
Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
Market smarter from the point of choice #pointofchoiceJennifer Morrow
Be a smarter marketer when you focus your marketing at the point of choice. This webinar guides you to the essential elements that will help you be a more effective marketer. Branding, design, messaging all work together to grab attention and inspire response.
My presentation at #Inbound15, a break from the relentless focus on data-driven lead generation to spend just a few minutes on the power of human-powered storytelling.
Characters have a clever formula that gets them though the door where other marketing tactics might not do so well. Find out what this formula is and how it can benefit your company
Any experienced display marketer can tell you the importance of strong banner design. If our banners aren't designed well, you're virtually guaranteed a failed campaign--even with powerful display tools like retargeting.
In this presentation, you'll learn how:
-Psychology impacts banner performance
-Copy and creative design work together to make or break a campaign
-Creatives should be adjusted to maximize the performance of retargeting campaigns
Lippy Marketing Personal Branding Presentation for Imagine Your PotentialThirza Dixon
What is personal Branding and how do you define your personal brand? Created by Lippy Marketing for Imagine Your Potential...
What can you do to develop your personal brand and your impact?
Are you struggling with Facebook Ads? You even came to the conclusion they don’t work?
Be part of the 1% of advertisers who give value first and you’ll get what you want! You have to understand how GOOD marketing works. Scroll down on your Facebook Feed and I bet 9 out of 10 ads are asking you to “sign up NOW”, “Book NOW” even “Learn more (about my product of course)” … Big companies included… Scaring! If you have no clue how to do Facebook ads or just hoping for the best…
HOPE IS NOT A STRATEGY WHEN IT COMES TO FB ADS!
Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
What is a brand? Does it really matter that much for businesses, and if so, how to you build one? Delivered at Hypergrowth Conference in Boston, September 25, 2017.
Emotional marketing strategy
- Five approaches to emotional marketing that can turn casual consumers into brand fans is explained briefly in this presentation
It is a huge mistake to neglect quality in favour of quantity. This presentation explores what quality is and why it is a critical part of your marketing success. Easy access to cheap resources has flooded our information space with low quality marketing content. This is not necessarily a bad thing because it offers you the opportunity to stand out from the noise. People crave quality content. Give it to them.
Personal branding is not just about style or packaging and it is more about substance, the inner core, discovering what is innate about you and projecting it to the outer world authentically. Thus there would be a congruence between the inner self and the world’s expectations.
Studio Breakfast. Spreek jij in de taal van de klant?Ikinnoveer
Slides bij Webinar op 8/12/2017, met Hans Clijsters van HamiltonCoaching. Hoort in de reeks 'Studio Breakfast: hapklare webinars voor ambitieuze freelancers'.
To Sell is Human training for real estate agents based on Dan Pink's book and adapted for our industry. Part of the BloomTree Master Series training provided to our agents.
Put your social media, website and newsletters on fire with these 12 emotion-loaded content ideas.
A firecracker without a match to set it off isn’t going to make much of an impact. A good product or service without an emotion-evoking message isn’t going to be all that persuasive.
In this presentation we will look at 12 emotions that will make your messages explode with persuasiveness.
Do you know your consumer better than your competition knows your consumer?
Think of consumer insights like you do intellectual property. Your knowledge of your consumer is a competitive advantage. Consumer Insights are little secrets hidden beneath the surface, that explain the underlying behaviors, motivations, pain points and emotions of your consumers. Insights provide a connection point to show consumers that your brand is meant for them.
What are you doing to drive brand love with your consumers? The deeper the love a brand can build with your most cherished consumers, the more powerful and profitable that brand will be, going far beyond what the product alone could ever deliver.
There is only one source of revenue. Not the products you sell, but the consumers who buy them.
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
What is a brand? Does it really matter that much for businesses, and if so, how to you build one? Delivered at Hypergrowth Conference in Boston, September 25, 2017.
Emotional marketing strategy
- Five approaches to emotional marketing that can turn casual consumers into brand fans is explained briefly in this presentation
It is a huge mistake to neglect quality in favour of quantity. This presentation explores what quality is and why it is a critical part of your marketing success. Easy access to cheap resources has flooded our information space with low quality marketing content. This is not necessarily a bad thing because it offers you the opportunity to stand out from the noise. People crave quality content. Give it to them.
Personal branding is not just about style or packaging and it is more about substance, the inner core, discovering what is innate about you and projecting it to the outer world authentically. Thus there would be a congruence between the inner self and the world’s expectations.
Studio Breakfast. Spreek jij in de taal van de klant?Ikinnoveer
Slides bij Webinar op 8/12/2017, met Hans Clijsters van HamiltonCoaching. Hoort in de reeks 'Studio Breakfast: hapklare webinars voor ambitieuze freelancers'.
To Sell is Human training for real estate agents based on Dan Pink's book and adapted for our industry. Part of the BloomTree Master Series training provided to our agents.
Put your social media, website and newsletters on fire with these 12 emotion-loaded content ideas.
A firecracker without a match to set it off isn’t going to make much of an impact. A good product or service without an emotion-evoking message isn’t going to be all that persuasive.
In this presentation we will look at 12 emotions that will make your messages explode with persuasiveness.
Do you know your consumer better than your competition knows your consumer?
Think of consumer insights like you do intellectual property. Your knowledge of your consumer is a competitive advantage. Consumer Insights are little secrets hidden beneath the surface, that explain the underlying behaviors, motivations, pain points and emotions of your consumers. Insights provide a connection point to show consumers that your brand is meant for them.
What are you doing to drive brand love with your consumers? The deeper the love a brand can build with your most cherished consumers, the more powerful and profitable that brand will be, going far beyond what the product alone could ever deliver.
There is only one source of revenue. Not the products you sell, but the consumers who buy them.
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
30 years in 30 minutes: Tips for starting your advertising career.David Murphy
Career advice to aspiring advertising professionals. Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
In the past week, I’ve heard this question multiple times.
What do I post on my pages? So I thought I would share my insights on what’s worked for me & our clients. I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception!
Too often I see marketers turn their social media accounts into the traditional old-school advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!
In the past week, I’ve heard this question multiple times.
What do I post on my pages? So I thought I would share my insights on what’s worked for me & our clients. I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception!
Too often I see marketers turn their social media accounts into the traditional old-school advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!
Customer Discovery within Lean LaunchPad augmented with a select number of design research tools speeds up deep empathy, and expands student and founder understanding of the core, deep-rooted unmet needs they are trying to solve.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
Here are the 5 ways that work best for attracting new customers and get more foot traffic to your shop. Retailers can use these tips to design more effective retail strategies.
Preview of the Persuasion Note Cards. Drawn from the sciences of behavioural economics and social psychology, the 52-card deck is a collection of the best persuasion techniques and principles, used for centuries by the greatest marketers, salesmen, product designers, politicians and womanisers. www.grapho-persuasion.com
Building your brand for freelancers and consultantsMolly O'Kane
Consultants and freelancers encounter unique challenges, participants will explore the ways to build a strong personal brand and market presence, and practice communicating the value of their time and expertise. Attract the customers you love working with.
Similar to Do Brands Even Matter - part 2 confessions of a furniture marketing mad man from Furniture Today Blog (20)
Today, another wave of technological innovation has Furniture
World's point/counterpoint duo, Bill Napier and Ed Tashjian, thinking about the future of furniture shows, including that behemoth, the High Point Market.
The direct ways to increase gross margin and GMROI are to find ways to increase sales, decrease cost of goods sold and reduce inventory. Ed and Bill debate these and other more
nuanced ways to increase profitability.
The ELEPHANT IN THE ROOM
I can’t understand why a manufacturing brand would not arm their retail customers with sales and marketing materials that define their mission, vision, product attributes and more, to position and differentiate their products from the commoditization of everything in this industry. By commoditization, I mean that the primary brand platform out there is SALE with some differentiation by using the words Anniversary, Warehouse, Liquidation, Labor Day, etc., before the word SALE. The result is that industry brands and their products have become largely undifferentiated in the minds of consumers. And, industry manufacturers have allowed this to happen by not promoting their brand equity.
https://www.social4retail.com/do-industry-brands-matter-pointcounterpoint.html
I’m writing this because someone asked me what I thought about Snapchat as a marketing tool, stating it’s the next/current “sliced bread”. He’s a Millennial and a marketing person and he tried really hard to convince me ...
BUYER BEWARE and do your Due Diligence before you jump in.
So I Did Some Research on who uses SNAPCHAT
I’LL HIGHLIGHT THE KEY INFORMATION BELOW THAT I THINK IS RELEVANT TO YOUR BRICK AND MORTAR RETAILING. I FOUND THESE ARTICLES THAT ARE VERY GOOD, DISSECTING THEIR
AUDIENCE,
All I ever hear about is Snapchat this, Facebook that, Instagram wherever, WhatsApp whatever, Twitter me twit...you get it ...you have to market here, there and everywhere on these digital platforms to reach an audience to come by stuff at your store.
Let me be upfront. I'm not saying all digital inbound marketing is bad, I'm just saying if that's all you're spending your money on, you're missing 30%-70%+ of your market!
So, here we go. Hang on for the ride, because I'm about to burst some bubbles here and offend some of these geniuses that say you need to be spending ... I mean wasting ... probably 50% of what you're spending on digital.
By Bill Napier - Napier Marketing Group, Inc.
I BELIEVE THE ELECTION IS CAUSING CHAOS IN THE ADVERTISING AND MARKETING INDUSTRIES, WHY YOU ASK?
I’LL WRITE AND YOU DECIDE.
This is NOT a political statement or endorsement or anything like that, it’s a plain observation with the facts.
May 24, 2016
Based on what I see and what I know, the answer is NO.
Let me explain why.
I spent the better part of a day searching for information on furniture brand relevance, trying to find out if brands matter in the consumer’s path to purchase. Most of the information and research I found were a few years old, and that is disturbing.
It seems no one outside our industry cares enough about this $100 billion category to spend the time and resources to study it. I can probably figure out why.
Only a handful of manufacturers invest in brand marketing to consumers, so we’re invisible.
We brand our category by a race to the bottom with a marketing mantra of 30%, 40%, 50% off everything, which gives us no credibility as it pertains to brands.
I’m still working on number three. I think No. 1 and No. 2 pretty much cover it, for now.
In 2012, Google Compete did a study entitled “The Role of the Digital Furniture Shopper Path to Purchase.” It contained a couple of eye-opening statistics:
“65% of consumers were not sure what retailer to purchase from and were not sure what brand they would purchase.”
Shame on us!
So why is a marketing guy writing about “The Death of a Salesman” you ask? Simple; any marketing person worth their weight MUST be the best salesperson within the organization, period. It's not about door to door sales, but maybe it is, only more sophisticated because of all the new "door-to-door" sales tools we have with today's technology.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
Do Brands Even Matter - part 2 confessions of a furniture marketing mad man from Furniture Today Blog
1. CONFESSIONS OF A FURNITURE MARKETING MAD
MAN
Brand Rant Part II: Do Brands Matter In The Furniture
Category?
Bill Napier
June 7th
, 2016
OK, so you've heard my rant about lack of brands; enough lecturing. Let's discuss the main
subject, your brand.
These are the two most important ideas for you to consider:
Build a website that inspires first. Everything, and I mean everything, reverts back to your
website. If it’s pedestrian looking, difficult to navigate and difficult to search, you are toast. If you
believe in this new “minimalist look,” where you have a cool look with no substance, consider
this: Less is Less.
Consumers want to make their statement; that’s why there are so many DIY home shows,
cooking channels and more. Embrace that.
Take a look at your brand from an outsider’s perspective, and instead of telling consumers what
you think they want, ask them: “How can we inspire you today?”
Then inspire them with color and with design ideas; inspire them to imagine. Think about
Pinterest and why it is so successful. It’s visual. It’s informative. It engages people who are in
turn, inspired to buy.
Think Pinterest in your website’s design and communication because:
Remember, consumers are very visual first, content/conversation inspired second, idea focused
third, functionality-minded fourth, and all that wraps up into the “complete value equation.”
Let’s discuss the “visual” elements of Pinterest. If you’re shooting that piece, group or collection
on the cheap, don’t bother. We’ve all seen those types of room shots and had the reaction: “Not
in my home.”
2. And while you’re thinking about the photography, who decides what type of product shot should
be represented: traditional, transitional, modern, contemporary? Do you shoot it as an item, a
group or a collection? Do you shoot it with other SKUs so people can visualize how to create a
unique space?
The simplest answer is all of the above. You need to show multiple product images and
configurations in all those environments to inspire consumers’ personal sense of design, or
you’ll lose those whose inspiration is different than yours.
Think engagement for every lifestyle, for every life stage. Study successful Pinterest boards.
Check out the interactions, the followers, the shares. What are the common denominators, and
how can your brand emulate that? If consumers become engaged with your brand, the next step
is: Where can they buy it locally?
Please tell me you have a “where to buy” on your website … please, please?