The document discusses strategic approaches for advertising as either product-oriented or consumer-oriented. Product-oriented strategies focus on product features, benefits, or positioning compared to competitors. Consumer-oriented strategies focus on building a brand image, promoting a lifestyle, or cultivating a particular attitude. Creative strategy statements are then discussed as an important planning tool used by advertising agencies to define the purpose, target market, and strategic approach for a campaign in just a few sentences to guide creative development.
Learn how to create impactful, short marketing descriptions of your product by identifying your unique features and your target market
produced under the OAS Femcidi Craft Enhancement Training; Written by Finola Jennings Clark for the Cultural Development Foundation, Saint Lucia
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Learn how to create impactful, short marketing descriptions of your product by identifying your unique features and your target market
produced under the OAS Femcidi Craft Enhancement Training; Written by Finola Jennings Clark for the Cultural Development Foundation, Saint Lucia
Brand Positioning and Branding Brand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and Branding Brand Positioning and BrandingBrand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and Branding Brand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positioning and BrandingBrand Positionin
With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty. When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate the important details, your sales marketing efforts will become less stressful and more enjoyable.
In this hands-on workshop session, we'll cover what a brand is, the difference between a brand and branding, the difference between branding and marketing, why brand clarity matters, building your reputation, creating an ideal client persona, using emotional brand triggers, creating benefit/risk statements for your marketing, and crafting a powerful brand marketing message.
(Slides used for a 2 hour hands-on branding workshop.)
Marketing E-commerce websites is a completely different process to promoting standard brochure-style websites. There are many more options available and many new techniques dedicated entirely to companies which are selling through their website.
Bust the jargon and discover what it all means in plain English.
Find out how to use the most cost effective marketing techniques and find out what you can do for free to start generating extra sales.
The Dengie Enterprise Forum - dedicated to building business across the Dengie region. We meet the 3rd Tuesday of every month - Call 01621 834525 to arrange a visit
Branding and Product Design Portfolio - Pineapple Consultingameetmehta
Some of the Recent works Done by Pineapple Consulting, India. Dealing into Communication, Interaction, Product & Packaging, and Visual Merchandising.
please contact info@pineappleconsulting.biz for more information.
http://www.saharconsulting.com
What is #Marketing, Marketing Mix, and why care about it?
How to select customers to serve? What is #Branding & Positioning strategies? SWOT Analysis
What is your Vision/ Mission? Who is your audience? What is your Value Proposition - #USP? Elevator Pitch?
With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty. When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate the important details, your sales marketing efforts will become less stressful and more enjoyable.
In this hands-on workshop session, we'll cover what a brand is, the difference between a brand and branding, the difference between branding and marketing, why brand clarity matters, building your reputation, creating an ideal client persona, using emotional brand triggers, creating benefit/risk statements for your marketing, and crafting a powerful brand marketing message.
(Slides used for a 2 hour hands-on branding workshop.)
Marketing E-commerce websites is a completely different process to promoting standard brochure-style websites. There are many more options available and many new techniques dedicated entirely to companies which are selling through their website.
Bust the jargon and discover what it all means in plain English.
Find out how to use the most cost effective marketing techniques and find out what you can do for free to start generating extra sales.
The Dengie Enterprise Forum - dedicated to building business across the Dengie region. We meet the 3rd Tuesday of every month - Call 01621 834525 to arrange a visit
Branding and Product Design Portfolio - Pineapple Consultingameetmehta
Some of the Recent works Done by Pineapple Consulting, India. Dealing into Communication, Interaction, Product & Packaging, and Visual Merchandising.
please contact info@pineappleconsulting.biz for more information.
http://www.saharconsulting.com
What is #Marketing, Marketing Mix, and why care about it?
How to select customers to serve? What is #Branding & Positioning strategies? SWOT Analysis
What is your Vision/ Mission? Who is your audience? What is your Value Proposition - #USP? Elevator Pitch?
Different: Can Associations Escape the Competitive Herd?Mark Golden
In the digital world, is there really value differentiation between what associations offer and what is available from the abundance of content sources, and social media connections? The table stakes are high as traditional communications, networking, advocacy, and education are all being redefined in a globally mobile connected world. Are associations truly innovating or merely following the herd?
This CEO panel from the 2013 Digital Now conference examined the key principles and issues explored in Youngme Moon’s book “Different,” in exploring how marketers incrementally focus on the same opportunities as everyone else and consequently lose sight of their mandate, which is to create meaningful grooves of separation or differentiation. Is this happening in associations as well, and are their ways to escape the “competitive herd” that Moon describes? When it comes to thriving in an age of widespread uncertainty and rapid-fire innovation, the only thing more worrisome than the prospect of too much experimentation and change may be the reality of too little experimentation and change. There are too many competitors wearing non-profit or for profit hats with products and services that look too much alike.
Branding should precede and underlie any marketing effort. It also creates a market pull as apposed to a market push. A good brand strategy will make your market effort easier and a bad brand strategy can sink you.
This is a brand strategy presentation that helped me communicate to top management the real definition of branding that was essentially needed for the company. I was able to elevate sales more 300% with the new brands launched by following some strategies mentioned in the presentation in detail. The information in this presentation is common and not confidential. It is just about the concept of branding but mainly focused for FMCG companies.
It’s not enough to find and create a product that people want to buy; you also have to present this product in a way that makes people DESIRE IT and MAKE THE PURCHASE.
Define Your WoW! Factor – Create an Unforgettable BrandVerticalResponse
A strong identity helps make your business memorable for customers and prospects and stand out amongst other competitors. But branding is more than just shiny logos and punchy mottos. It’s about developing an essence and helping customers see themselves as ‘belonging to’ your brand. Learn how to refresh your brand and how to keep it consistent across different sites.
This webinar will cover several different key elements of strong branding, including:
-The Brand Wheel
-Integrated messaging across platforms
-Creating solid logo identity
Marketing and funnel activity overview. Presentation for small business owners group about what to think about when looking at their marketing and acquiring new customers
Similar to Chapter 5 - Defining Strategic Approaches (20)
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
7. PRODUCT FEATURE
• Ask yourself why people buy your
client’s product.
• If client’s product truly has
distinctions that matter… SELL THEM
8. UNIQUE SELLING PROPOSITION
• You should buy a ______ because it
the only one that _____.
• ONLY place to get this!
• Deliver something the others can’t
9. POSITIONING
• Perception of product relative to its’
competition.
• Essential for new products that occupy no
place whatsoever in consumer’s minds.
• Discover and express a distinct
competitive position…
10. BRAND IMAGE
• Selling the object’s aura, personality, etc.
• Ask “What is _____________?”
• Write up a personal profile of the product
• Style is substance with brand image
strategy.
11. LIFESTYLE
• Create an image of the consumer, making
them, in effect, the product.
• Show a desirable way of living and simply
insert the product into it.
12. ATTITUDE
• The tone of voice is so DOMINANT that IT
becomes what’s for sale.
13. Strategies are a continuum…
• Ads can and do blend strategies.
• These are TOOLS to use, not RULES
to strictly follow.
14. To create great advertising, you
MUST examine…
• Your Product
• Your Competition
• Consumer Behavior
• Target Markets
15. “If you don't know where you are going,
any road will get you there.”
– Lewis Carroll
16. One of the most powerful things we can
do is boil down words to a core creative
strategy statement.
18. Creative Strategy Statements
• KEY part of planning process
• done by all ad agencies
• share similar elements
• keep the creative team "on strategy“
• outlines your STRATEGY to connect with audience
• Guides the development of an ad solutions
19. Elements
• usually just a few sentences
• sets out the purpose of your advertising
• References your target market
• References the specific benefits you offer
• defines your strategic approach
• (product-oriented / consumer-oriented / mixture).
20. TRY THIS... to generate some ideas, Just replace the white words.
The advertising we produce helps "company name“
accomplish "goal" and "goal" by providing "adjective“ and "adjective“
content that makes "target audience“ feel "emotion“ or "emotion“
so they can "task" or "task".
