A short presentation showing you how strong, single minded strategy can help generate more effective (and great) ideas. Learn what a strategy should look like when written for a promotional campaign and why it’s important.

1. WRITING IDEAS
FOR
Extending Wildwon’s event
promotional offer through
collective idea generation & strategy
GOOD

2. You don’t have to be an advertising guru
to generate great ideas
YOU JUST NEED A SINGLE MINDED
STRATEGY

3. SO WHAT DOES A STRATEGY LOOK LIKE WHEN WRITEN
FOR A PROMOTIONAL CAMPAIGN?
and why should we care?
exersize no.1

4. WE SELL BEAUTIFUL BLUE SUED SHOES,
RUGGED STRAIGHT LEGGED JEANS,
AND OUR SHIRTS ARE 50’S RETRO DESIGNED.
SEE OUR FULL RANGE ONLINE AT BRANDX.COM
BRAND X

5. CLOTHES THAT’LL MAKE YOU FEEL LIKE ELVIS
BRANDX.COM

6. GOT ELVIS?
BRANDX.COM

7. FILM EVENT:
Revisiting the male gaze
exersize no.2

8. 1. RESEARCH
2. TARGET AUDIENCE
3. TONE / JOURNEY ETC
4. WRITE A STRATEGY
5. GENERATE AN IDEA
6. START THE CONVERSATION

9. SINGLE MINDED STRATEGY
No more than one key
message that was found
through research that will
demonstrate or reflect
the most relevant, striking
message or key idea of the
event
- in the right tone and speak to
the right audience

10. STRATEGY:
Demonstrate historical
perceptions of the male
gaze in a controversial light
PROPOSITION (the hook):
Films that will leave you perplexed
FILM EVENT:
Revisiting the male gaze

11. THE BIG IDEA!

12. Team brainstorming
TEAM COLLABERATION CAN
GENERATE THE BEST IDEAS

13. Demonstrate historical perceptions of
the male gaze in a controversial light

16. Good strategy vs bad (or no) strategy

17. DEMONSTRATES URGENCY,
FEELING OF EMPATHY,
MEMORABLE
good strategy
subject: Climate Change

18. CLICHE, EXPECTED,
NOT MEMORABLE,
LEAVES
NOTHING TO THE
IMAGINATION
bad strategy
subject: Climate Change

19. Different strategy tactics

20. DRAMATISE
AND
INTRIGUE
WITH
INSIGHTS
THAT REVEAL
A GREAT
STORY

22. ASK A QUESTION
THAT GETS
PEOPLE TO
ANSWER IN
THEIR HEADS

24. PAINT A
PICTURE IN
THE VIEWERS
MIND

25. KNOW YOUR
AUDIENCE REALLY
WELL

26. FIND AN INSIGHT
THAT CONNECTS
THE AUDIENCE
TO A HIDDEN
EMOTIONAL
VALUE

28. SPECIFIC AUDIENCE -
SPECIFIC EVENT
DRAMATISE THE LINK
& MAKE THE VIEWER
FEEL UNIQUE

29. The proposition

30. WRITE A
PROPOSITION
THAT ANSWERS
THE VISUAL
“Show your best
profile”