This document discusses various persuasive techniques used in advertising including slogans, bandwagon appeals, repetition, testimonials, emotional appeals, humor, and expert opinions. It notes that slogans are short statements used to sell products, bandwagon appeals encourage people to buy things that everyone else is using, and repetition involves saying things many times. The document also provides information about how testimonials, emotional language, humor, and citing expert approval can all be persuasive techniques for marketing products to audiences.

1. Persuasive Techniques
Advertising
Laith Eid, MBA
Marketing Manager – Ketab Technologies

2. USA Facts
$450 Billion/ year $3 million/30 second
The average person seen: 5,000 Ads/Day

3. Advertising …………..
Company is trying to sell their products
Company is trying to make you buy their product
Company is trying to make much money

4. Persuasive Techniques
Slogan
Bandwagon
Repetition
Testimonial
Emotional
Appeal
Humor
Expert Opinion
After a product has
been introduced

5. Slogan
Statement often use to sell a products

6. Bandwagon
They should buy because everyone is using the product
Join the crowd

7. Bandwagon
They should buy because everyone is using the product
Join the crowd

8. Repetition
Repeated many times

9. Testimonial
A well-known person support the product

10. Emotion Appeal
Strong feelings about a situation or product

11. Humor
Makes people laugh

12. Humor
Makes people laugh

13. Expert Opinion
Experts approve the product

14. Audience Awareness
Purpose Audience Persuasive

15. Purpose
Audience
Persuasive
Slogan

16. Purpose
Audience
Persuasive
Bandwagon

17. Purpose
Audience
Persuasive
Humor

18. Thank you