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                 Ryan Janoff
Product   Brand




          Personality
            Power
           Prestige
3 things...
Brand Personality
Brand Power
Brand Prestige
“
You now have to decide what
'image' you want for your brand.
Image means personality.
PRODUCTS, LIKE PEOPLE, HAVE
PERSONALITIES, and they can make


                              ”
or break them in the market place.





    David Ogilvy
What’s Your Brand?
     Like   Unlike
Our Clients
How to Create
YOUR BRAND
Start a

FIRE
What do you
  need?
AIR
FUEL
HEAT
You Need to Create a
   STORY
You must STAND OUT
“
I skate to where the
puck is going to be,


 Wayne Gretzky     ”
not where it has been.

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