The document discusses building and strengthening a brand by defining its promise, vision, and attitude. It emphasizes that a strong brand leads a business and encourages the reader to consider their brand's funk factor, how it expresses itself physically, and whether it is living up to its defined promise and vision. The overall message is that clearly defining these brand elements can accelerate a business's growth and power.

1. ACCELER8 THE POWER OF YOUR BRAND

2. 1
LET’S TALK ABOUT BRAND

4. 1
VISION
"To bring inspiration and
innovation to every athlete in the
World."

8. Think different

9. Steve Jobs, “I want to put a ding in the Universe.”

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YOUR BRAND IS THE PROMISE YOU
MAKE TO THE WORLD

12. Freedom for all small business owners

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WHAT IS YOUR BRAND
PROMISE?
Are you living up to it?

14. Just any old book keeper?

15. A GREAT BRAND LEADS YOUR
BUSINESS… YOU CAN SEE ITS GROWTH

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WHAT IS YOUR FUNK FACTOR?
Why are you cooler, sexier, more
engaging, more compelling than your
competition?

17. “Get jucyfied”
Live JUCY. Love JUCY. Be
JUCY.

18. “Get jucyfied”

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ATTITUDE IS A POWERFUL
DIFFERENTIATOR

20. EXPRESSION
• How does your brand manifest itself in the physical
world?
• Design
• Logo
• Marketing
• Language
• Fit out

21. QUESTIONS?