2. The colour scheme of the
dominant image is brown
and that give of a dark and
depressing tone witch will
make the audience feel
sympathy for the homeless
people living on the
streets.
The statistics are used to raise
awareness about how many
people were homeless in 2015.
this is used try and encourage
the audience to help people who
are homeless to try and find
them a home. The statistics are
effective in this poster because it
makes the audience feel grateful
that they are not in this
predicament that many people
are in. It is also effective because
it successfully raises awareness
about how many people are
homeless in America and my
people can sympathize and
empathize.
The masthead is written in
bold writing to make the
audience shift their focus to
the it the quote that talks
about who lives in the
carboard box. The white font
of the quote stands out in the
other because of the dark
brown colour of the dominant
image.
The website link at the bottom of the poster is used to show the audience
who to donate to if they choose to. This will also help the audience if they
don’t know where exactly where to donate. This link is effective because it
tells the audience where exactly to donate of they feel sorry for all off this
people who are homeless.
3. The demographic for this poster could
arguably be more a more mature
audience who are fanatically stable to
own a house or a flat to help raise
awareness about the amount of
homeless people in the US. It will
make the audience have sympathy
and possibly empathy towards the
homeless people and it will make
them want to possible help them by
donating to a homeless charity or a
community.
The social grade for this poster cam be
for A and E because social grade A will
be inspired to donate and contribute
to helping out the homeless. However,
social grade E can empathies with this
poster as they could if been homeless
as well have been homeless once in
their lives. If they see this poster, it
could give them hope as it will spread
awareness about this predicament in
society.
The type of advertising this poster
used is Type three: Symbolize the
problem. The reason this poster
uses type tree of Gunn's twelve
types of advertising is because it
tells us what issue the poster to
talking about by saying that the
carboard box is a house when in
reality, a carboard box is a storage
object.
4. The dominant
image of the dog is
a good advertising
technique because
it shows the
audience that Dogs
Trust are good at
what they do due
to the dog’s happy
expression. It
shows that they
take really good
care of dogs
because of the
happy excretion on
the dog. This
dominant image is
effective because it
will persuade the
audience to donate
to this charity as
they would want all
dogs to look like
this on the the
image.
The word “wag” is
written in bold with a
yellow colour scheme.
The word “wag” reflects
on the dog's happy
expression to show the
audience that this dog
has gotten all of the time
and dedication it needs.
This is effective because
because this will
persuade them to donate
to dogs' trust. The
connotations of the
colour yellow are
happiness and positivity
and this also reflects on
the dog's happy
expression. The yellow
colour scene is effective
because it will make the
audience feel happy for
the dog on the website
and it will persuade them
to help more dogs me
this happy.
The various link on the website shows the audience that this charity
has many different stands such as centers and dog school to show
that they the best dog charity off all time. These links are effective
because it shows the audience that they want the best for all dogs,
and this will persuade then to donate to this charity.
5. The demographic for this website is mainly for a younger audience because of the bright and lighthearted colours on the
website. The reason why this is aimed at a younger audience is because younger people have arguably a stronger bond with
any of their pets and they would more likely to donate to the dog's trust charity. One of guns twelve types of advertising that
this website is using is type four: Symbolize the benefit because the website shows a photo of a happy looking dog and the
word “wag” in bold show that dogs trust are good at taking care of dogs and this shows the benefits of donating to dogs trust.
6. https://www.youtube.com/watch?v=n9xhJrPXop4
The use of a dark colour scheme in the Dune Trailer give of a scenes of dread and hopelessness. This will persuade the
audience to see the film because some audience members may like their films to have a dark dark and gritty tone and
atmosphere. The dark colour scheme in the trailer is effective because it will make the audience want to know what
would these characters live in. the use if the actors/actress's names at the end of the trailer is a good advertising
technique because some audience member may look up to some of the actors in the film and it will make them think “if
he/she is in this film, then I'm going to watch it.” This is effective because it will persuade the audience to go see the film
by showing who is staring in the film and if the look up to any if the influencers, they will be influenced to go see the film
because they star in it. The use of various long shots in this trailer give off a scene of adventure and and imagination and
this will persuade the audience to see the film. These long shots are effective because it will make the audience want to
know the normality of the would this film is set on. The demographic for this film trailer is mainly for teenager from 13-18
years old's because many actors such as Timothee Chalanet and Zendaya are 2 public figure that a younger demographic
look up and they will be influence to go see the film. The new Dune film is a Si-Fi film and Si-Fi films are usually aimed at
the younger demographic. According to Gunn's twelve types of advertising, this trailer is type six: Exemplary Story. The
reason why this is type six is because the trailer tell the story of a man who must see out a special artifact on order to
keep ruling the world that they live in and this will persuade the audience to go see the film as when will want to know
what will happen to the characters.
