1. Horror Movie Poster
Analysis
Although there are many genres especially with in horror, they are all linked with horror
itself as the main purpose of the film is to scare or “horrify” the audience.

2. The Blair witch project
It seems like the poster is being pictured or filmed by a
hand held camera. This seems like that this poster is taken
from a shot of the film resulting in the audience thinking
that this is therefore filmed by a hand held camera.
By having the hand held camera it creates a sense of
audience interactivity by having hand held cameras so it
pragmatically comes across that it will be a fast paced real
life event. The hand held camera gives it a unnatural angle
that doesn’t go with the codes and conventions of normal
camera filming so you think that this is different from other
films or it might actually be something that has happened
in real life. Also the audience could own a hand held
camera aswell therefore engaging with the audience by
having them relate to the person in the poster.
It contains many aspects, which are associated with the codes and conventions of
psychological and the horror genre in general. The most common use of conventions is
the use of the colour black, the connotes events, death, mystery and other factors that
will get the movie buzz going, this results in the audience being intrigued to find out what
the colour black represents or why it is featured in the poster so heavily.

3. As the poster contains a extreme close-up shot of a person in the poster, the audience is
pelted with an expression of despair and horror, as if its trying to ask for help as the person
in the poster is being hunted down. The facial expression enhances this by having the eyes
wide open and looking into the camera. This seems like it is trying to contact the audience
and looking “you” in the eye. This extreme close-up shot also makes the audience feel
uncomfortable as it is feeling like the person in the poster is violating his/her private space.
Having the camera looking up at the person in the poster, it seems like the person is in
control and could be the protagonist in the movie who could be in danger.
Having everything else dark in the poster could suggest that there is something out in the
dark that you cannot see and the only way to do so is go and watch the movie.
By having trees in the poster, it could suggest that the protagonist is in the woods, this
connotes that he/she is alone and no one is the to help as it is away from the city which is
linked to safety here meaning that the person in the poster is isolated in the woods with no
help.
Having everything else dark in the poster could suggest that there is something out in the
dark that you cannot see and the only way to do so is go and watch the movie.
By having trees in the poster, it could suggest that the protagonist is in the woods, this
connotes that he/she is alone and no one is the to help as it is away from the city which is
linked to safety here meaning that the person in the poster is isolated in the woods with no
help.

4. The Unborn
The “evil will do anything to live” tagline suggests that evil has no mercy and tells us that
the protagonist, who is the woman in the poster, will be forced to fight this (evil). Having
the tagline next to the boy in the mirror pragmatically tells us that he may be the fault of
this or even be the evil in the movie, also his somewhat transparent reflection added to his
pale face makes us think that it is a ghost or something else but not a human as this is the
conventions of many horror films. Also the reflection of
the boy is not there in real life indicates that this is
something of another world and is not human or from
this world.
If you have seen the movie you would know that the boy
is the woman’s unborn twin and the boy is represented
by the word “the”. You can see that the word “the” is
inside the letter ‘O’ this tells us that the letter ‘o’
represents a womb and “the” is trying to escape as the
unborn child is trying to escape the womb.

5. Having the woman not wearing much clothes comes across her being fragile and
vulnerable also because she is a female this backs it up as in horror movies the
conventions are that the female cannot protect herself and is vulnerable to danger.
“The Unborn” is in white; this is done so that it stands out over the poster
especially as the poster is dark and gloomy. Having the black background, it
represents death and evil and this is trying to show contrast although still being of
evil. The sink seems to be designed in an archaic form, this suggests that this
picture may be taken in an old location such as a haunted house resulting in the
indication of the horror conventions and seems to follow its rules.

6. The UNinvited
The person or thing in the picture catches your attention, which is the main selling point in
the film as audiences will want to know who or what it is. Assuming that it is a female
character because of her ling hair and the characteristics of her hand, it is staring directly
into who ever is looking at the poster, this is the same as The Blair Witch Project and The
Grudge as all three posters are looking at the audiences
eyes trying to not just get their attention but also
establishing a relationship between them, another theory
is that it is trying to scare the audience which is the main
purpose of the film. It engages the audience to go and see
this film by staring at the audience but having the face
blacked out, this suggests that something is about to
appear and something scary is there which is a good way to
persuade audience to view this film.

7. Although she is wearing clothing that might make her seem fragile, vulnerable and
innocents, her is face is still blacked out which suggests that she is hiding a secret and in
fact she is not so innocent after all but actually the opposite. It seems like the picture is
taken from inside of the house and this itself sets a border which suggests that either the
outside of the house or the inside is not safe and it is because of the person looking
through the window. It seems like she is trying to look for something or to see if anyone is
home which tells us that she is evil and is hunting for something or someone suggesting
the name ‘The Uninvited” as it is not welcome there because it is trying to kill the person
inside.
Again the use of the woods in the poster connotes that they are alone and isolated so no
one is there to help them. The glass looks stained as it comes in contact with the house,
this could be by the girl coming in contact with the window itself and also the window
pane looks worn which connotes that it is an old house just like in ‘The Unborn’. A
realness of the spirit or girl in the poster is created, as it seems like the film title has been
written by hand. The white font colour of the font represents a spirit or ghost that may be
included in the film. With the tagline “Fear Moves In” despair and that you cannot scape
from it as it is linked with person in the poster and the name of the film. This goes well
with the film title as it suggests that what ever that ting is, it is unwelcome but it still
effects them as it “moves In” one way or another.