four our film

1. How effective is the
combination of your main
product and the ancillary tasks?

2. For our film we have to think of how we will promote the film and
make our audience aware of our product. With this we have made
additional parts to the promotional package in order to further the
success of our film and get people more aware, with this the
promotional package includes the trailer, magazine and poster.

3. These three work together or alone in order to promote our film to as
many people as possible and this helps us to distribute our film further
and generate more buzz and revenue.

4. The trailer is used to show the audience all of the key scenes from the
film and get them interested in the film without giving too much
information away. With this the target audience would be introduced
to the main characters and get a general idea of what to expect from
the film.

5. The poster is used to promote the film further as this is what they will
see in the cinema this is good because if they were to go and see a film
and saw our poster it is meant to be as striking and eye catching as
possible to get them interested in our film and make them want to
watch it.

6. The magazine is used to promote the film as well as other films
of the same genre, with this it will make the audience think
that our film is in the same calibre as other films such as
Annabelle and Chucky and this will make the audience want to
watch our film more as it is promoted with big blockbusters. As
well as this the magazine helps establish the genre to the
audience as the poster is dark and grainy and this helps
establish the film as a horror, this is also followed by the
subheading, “Top 10 Halloween specials” this tells the audience
what genre the film is and this means that we have made
something they will enjoy.

7. With this we are to try and link the products so the audience knows
that the package is clear and for the same film, with this there are links
shared in all 3 parts of the package and there are links shared in 2 parts
of the package.

8. In all 3 products you can see the typeface, with this the audience will be able to
make the link between these products as they all have the same text used for the
title of the film and this means that they will have all of the information for the
film. With this the typeface is red on the poster and magazine, this is to interpret
blood and death and this is shows as red represents danger and death and this
means that when the audience see this on the poster and magazine they can
identify our film as a horror.

9. The typeface is in the lower 3rd in both of these products so the doll
can clearly be seen by the audience. This was intentional as it would
show the doll and the typeface could be clearly read by the audience
and this would show the audience what the film is about.

10. As well as this the doll is seen in all 3 parts of the package, with this the doll is seen
in colour in the trailer this is to show how misleading the doll can be this is because
the doll appear normal to the characters and therefore if the audience haven’t
seen the poster and magazine they will think the same. Therefore the poster and
magazine are in a much darker light as this will show the suspicion surrounding the
doll.

11. With this there is a much lighter filter on the poster, and with the angle of
the photo the audience are able to question whether it is a doll or a young
girl and this would make the audience want to see the product more as they
would like to see who the character in the poster is clearly. With this the
close up shot worked well as it wouldn’t show the doll as clearly and it
means that the audience will want to see the film to see what the doll
actually looks like. In the poster the doll is looking directly at the audience
this means that if the audience were to see this poster it would make them
feel like the doll is watching them and this would show the audience how
disturbing the doll is and will make them want to watch the film. We chose
this photo because it looks as though the doll is looking at the audience to
make them her next target and this will strike fear into the audience and
make them want to watch the film more to see what happens to the
characters.

12. Whereas the doll is shown in much darker lighting for the magazine, this
shows the dark personality of the doll and this would tell the audience a
little more about the doll and that something will happen involving the
doll as it is the main image in the magazine. A mid shot has been used
for the magazine so the doll can clearly be seen by the audience and this
means that as they can see the doll they will be able to assume how the
doll will act or what it is capable of. In the magazine the doll is looking
off to the left of the shot this shows that she has her eyes set on her
next target and this will entice the audience and make them want to see
the product to see who the dolls next target actually is.

13. In both of these products the doll is shown with a grey photo, this is to show the
link between the fact that there is the spirit of an 80 year old woman presiding in
the doll and that the photo makes the doll look much older. With this it can show
how old the doll is as if the photo was taken before coloured photos and this
shows the dolls origin and how long the doll has been alive.

14. In the poster and the magazine there is a cobweb
this shows continuity for the idea that the doll is
much older than the audience would think. With
this the cobwebs on the magazine could be used
to show that she has been inside the box for a
long time and this is why on the poster there is 2
different spider webs and this would show that
she has been neglected and forgotten about. With
this the cobweb on the poster makes it look as
though she is crying because she has been
neglected and a cobweb has been used for this to
show how evil she is as spiders are a symbol of
darkness and emptiness and this shows that the
doll is empty inside and doesn’t care for anyone.

15. As well as further links between the poster and magazine there are links between the
poster and the trailer. With this both the poster and magazine have the slogan of the film
which reads “It’s all fun and games… until the doll wants to play” this is to show the
darkness of the doll through the poster and show what the doll is capable of in the film as
the trailer shows the doll disappearing and reappearing randomly and shows the doll in
the bath of blood. This shows the audience what the doll is doing in the house and shows
how they are scaring the main characters and how the doll thinks it is all a big game.

16. Now that we have reviewed the footage and the magazine and poster
we could have done some things differently, such as sticking to the shot
list and making as many good shots as possible and with this we could
have put dirt on the doll in order to make them seem tacky and look
much older and this would means that if the doll looked rough and
uncared for then it may give the audience more of an explanation as to
why the doll acted the way it did.

17. As well as this we could have asked the occupants of the home if they
would hold the doll for some shots and this would show the link
between the doll and the old woman who’s spirit is in the doll and this
would show the audience why the doll acted in this way and who is the
spirit of the doll and this would make it more interesting for the
audience.