This presentation is about the industrial visit to KITEX Ltd., It includes about the company, functional activities, CSR activities,experience and learning outcome and SWOT analysis.

1. AN INDUSTRIAL VISIT
TO

2. Session overview
About the company Functional Activities CSR Activities
SWOT Analysis
Experience and
Learning Outcome

3. Kitex Limited

4. History
1968 199219761975
Initial venture
Anna Aluminum
Company came
into existence
Anna Aluminum
group engaged in
the manufacture
of garments under
the brand name
‘Kitex’
Saga of SARAS
began as Sara
Spices
Kitex Garments
Ltd was
established

5. Kitex Garments Ltd
Kitex Garments Ltd is the largest employer in private sector in the state of Kerala.
The company is currently the second largest producer of children's apparel in the world
Started with a turnover of 1.8crores in the year 1995-96 , which now has grown to a turnover of
524 crores in the year 2014-15
It caters to prominent and renowned conglomerates in USA and Europe
It is located near Kochi, Kizhakkambalam
A part of the renowned Anna-Kitex group of companies was founded by the legendary
Late Shri M. C. Jacob

6. Functional Activities
• Aluminum – Orissa, Bengal, Bihar
• Thread – Erode, Madurai, Andhra Pradesh
• Spices - Indore
Purchase
• 2000 bags/ day
• Cutting, 4 people together stitching 1 bag
• Counting by another employee
Production
• Training
• Attendance
• Compensation
• Benefits
Human Resource
• Marketing through dealers
• Industrial VisitsMarketing
• Profit after tax- Rs. 7000 lakhs
• CSR Expenditure – Rs. 1275 lakhs
• EPS- Rs. 10. 53
• DPS- Rs. 1.50
Finance

7. Corporate Social Responsibility Policy
For the Kitex Group, reaching out to
underserved communities is part of
their HERITAGE.
Vision for CSR
To transform Kizhakkambalam
Panchayath into the best among
the 978 Panchayaths in the state.
CSR -------> TSR
TSR- Total Social Responsibility,
which takes care of whole family

8. Health Care
Toilets
Drinking water
• Health and Medical Check-up
Camps - 3800 families
participated.
• Free medicines were
distributed.
• Medical facilities were extended
to 463 major/minor operations
at some of the leading hospitals
in the district.
• Safe drinking water was
provided to some of the
backward colonies
located in and near the
Kitex factory.
• Six bore wells were
provided in those
colonies.
Housing Education
Agriculture
• 37 villas of Rs.14,50,000 each
were constructed.
• 40 houses are under
construction in
Kizhakkambalam panchayath.
• Farming was undertaken on 300
acres of farmland with the full
co-operation of farmers in and
near the Kitex factory.
• Multi-crop harvesting was
carried out through the year.
• In 2013, the Kitex Group
distributed 2278 bags to school
children in the backward areas
of Ernakulam District with an
effort to extend primary
education to financially
backward students.
Food Security Programmer
• 2020 stall – 60% discount
• 8000 people are provided
with a card and they can buy
things from this stall.

9. SWOT Analysis
STRENGTH
• Largest manufacturer of textile products in Kerala
• Pioneers in their segment as their brand
• Effective distribution channel
• Better employee-employer relationship
• No trade union
• ISO certification
WEAKNESS
• Huge variation in the incentives with change in
the season
• Market share of dhotis' and school bags are on a
lower side
OPPORTUNITIES
• India with a large cotton cultivation has a great
scope in textile industry
• Growing market demand
• Expansion to rural areas
THREATS
• Sale of some products depend upon seasons
• Presence of reputed competitors in the market
• Implementation of technology
• Efficiency is low with the use of old machineries
• The time taken to change with customers

10. Experience and Learning Outcome
Exposure to
practical
working
environment
Aware of
industry
practices and
regulations
Interactive
learning
experience
More insight
Social
responsibility

11. THANK YOU
… at