This presentation is about the organization study done at Steel and Industrial Forgings Ltd,Athani. It includes an introduction to steel industry, SIFL, vision, mission, organization structure, financial performance, future plans, department profile.

1. Organization Study at
Steel and Industrial Forgings Ltd, Athani
Presentation By: Jaisha K J

2. Introduction
• Steel & Industrial Forgings Limited(SIFL), Athani
• An AS9100 D certified
• Public Sector Undertaking fully owned by Government of Kerala
• Incorporated in 1983
• Started commercial production in 1986
• Product mix caters to a wide range of sectors:
Complex and high precision Aerospace forgings
Specialised Forgings for Defence
Heavy Forgings for Commercial vehicles
Railways and other components for automobiles etc.

3. Steel Industry
3rd largest steel producer in the world
India’s steel production in 2017 stood
at 101.4 MT
cheapest steel producers
Steel production is forecast to double
by 2031
With growth rate expected to go above
10 per cent in FY18
Major Players:
TATA Steel
JSW Steel
SAIL
HYUNDAI Steel
VISA Steel
Essar Steel
Bhushan Steel
Jindal Steel &
Power

4. Steel and Industrial Forgings Limited
• A subsidiary of Steel Industries Limited Kerala (SILK)
• Prime aim is strict adherence to quality standards
• Main strength is their innovative capacity and the dedication of workers
• Makes complex and high precision forgings for establishments such as the
ISRO, Railways, BHEL, Bharat Earth Movers, defence and civil aviation units
• Exporting products to countries such as Indonesia, Qatar, U.S. and U.K.

5. VISION
• To be world class manufacturers of small and medium class sea going vessels, barges etc.
• To be a high quality supplier of general engineering goods.
• To be a cost effective source of structural steel products
MISSION
• To promote, execute and develop steel based industries in Kerala and other states or
elsewhere.
• To manufacture steel, purchase, import-export and deal in steel or connected products.
• To implement rural technology plans through its modern facilities for casting, forging,
fabrication machining and its division of power engineering exports and trading.
Steel and Industrial Forgings Limited

6. Organization Structure

7. Organization Structure
CHAIRMAN AND BORAD
OF DIRECTORS
MANAGING DIRECTOR
WORKS (GM)MARKETING
Sr.
Manager
DM
AM
Engineer
Workers
PPC F & D MNT DIE SHOP PRODUCTION MMD TECH/ IT
AM Sr.
Manager
Manager Manager DM STORES/
PURCHASE
Engineer
Engineer DM DM AM
AM AM
Asst.
Engineer
Asst.
Engineer
Engineer Engineer Engineer
SC RM
Workers
Asst.
Engineer
Asst.
Engineer
Asst.
Engineer Engi
neer
Asst.
Officer
Workers Workers Workers
Asst. Engineer
Workers
Workers
FINANCEQA A & HRD
Asst.
Manager
Manager
Engineer
Workers
Asst.
Engineer
Asst. Officer
Officer
DGM
Workers
Asst.
Office
r
AM
Sr. Manager
Skilled
Workers

8. Financial Performance
• The Company’s Profit and Loss account - Net Profit of Rs. 27,43,621.00 for the year
(Last year Net loss was Rs. 15,58,697.00)
• The major reason for this improvement in performance - due to the changes in sales mix with
the execution of conversion jobs.
• Setting up of a Heat treatment and Screw Press Division, at Athani, having a Capital outlay of
Rs.1295 lakhs.
• Company can increase the turnover as well as profit and ensure timely delivery of the Forgings
to the end users on time.
• Charted out few projects focusing a bright future in the coming years in terms of turnover and
profitability, for a sustainable growth, on a long term prospective and submitted the same to
Government for consideration.
Future Plans

9. Department Profile
1. Marketing Department
2. Production Department (Works)
i. Materials Management Department
ii. Maintenance Department
iii. Information Technology Department
iv. Spares & Consumables Department
v. Raw Materials Department
vi. Finishing & Dispatch Department
3. Quality Control Department
4. Administration and HRD Department
5. Finance Department

10. Marketing Department
Functions
• To develop pricing strategy to help firm
maximize profits and market share while
ensuring that the customers are satisfied
• To monitor trends that indicate the need for new
products and services, and to oversee product
development.
• To work with advertising and promotion
managers to promote the firm’s products and
services and to attract potential users.

11. Functions
• raising of funds
• allocation of funds
• profit planning
• Understanding capital market
• Managing the financial resources of the
organization.
• Reporting the financial performance of
the company to the Management
Finance Manager
Assistant Manager
Deputy Manager
Accounting Assistant
(Cashier)
Accounting Assistant
(EDP)
Finance Department

12. Administration and HRD Department
Functions
• To maintain the optimum
manpower required to sustain the
growth of Organization
• To motivate & manage human
resource
• To train them - to ensure their
personal and organizational
development.
DGM
Officer
Asst. Officer
Skilled Workers
Unskilled Workers

13. Production Department
Functions
• Manage the day-to-day production within the
forge shop
• To supervise, motivate, and support the staff daily,
applying a team approach and maintaining open
communication
• To plan, schedule, strategize, and oversee all
production activities while continually building
sales and maintaining profitability
• To ensure overall customer satisfaction and
quality service
• To establish and maintain effective
communication with employees and clients
• Responsible for the effective and efficient
planning and scheduling of personnel and
equipment to reduce problems
Manager
Assistant
Manager
FORGE
SHOP
Engineer
Asst.
Engineer
MTP (MATERIALS
PREPARATION)
Skilled
Skilled
Unskilled

14. Quality Control Department
Functions
• To maintain the procedures and standards, monitor
its effectiveness and implement a continuous
improvement program
• To overview all functions of the organization
• To recommend and initiate improvements
• To uphold and enhance the quality of Company’s
performance through knowledge, dedication to their
tasks, awareness of the procedures, standards and
regulations that govern their work and appreciation
of their role in the company-wide team
Manager
Asst. Manager
Engineer
Asst. Engineer
Skilled
Unskilled

15. THANK YOU