Corporate Social Responsibility
Corporate Social Responsibility (CSR).
CSR of Aditya Birla Group.
About Birla’s Group
Birla Group started at 1857.
• Shiv Narayan Birla started cotton trading operation in the small town of
pilani in rajasthan.
• Ghyanshyamdas Birla(GD birla)--he set the manufacturing company.
• Grandson of G.D.Birla is Aditya Vikram Birla(A.V.Birla)
• Son of A.V.Birla is Kumar mangalam Birla(K.M.Birla)
•A US $40 billion corporation, in the League of Fortune 500
Employee strenghts 136,000 42 different nationalities
Ranked Number 4 in the global ‘Top Companies for Leaders’ survey
Ranked Number 1 in Asia Pacific for 2011
Over 50 per cent revenues flow from its overseas operations
The Group operates in 36 countries
Corporate social responsibility of Aditya Birla
Our vision is –
“to actively contribute to the social and economic development of the communities in which
we operate. In so doing build a better, sustainable way of life for the weaker sections of
society and raise the country’s human development index”.
Reaching out to underserved communities is part of our DNA.
Believe in the trusteeship concept.
“Give a hungry man fish for a day, he will eat it and the next day, he would be hungry again.
Instead, if you taught him how to fish, he would be able to feed himself and his family
for a lifetime."
Our focus area
Our rural development activities span five key
Espousing social causes
In Education, our endeavour is to spark the desire for learning through
Balwadis for elementary education
Quality primary education
Aditya Bal Vidya Mandirs
Girl child education
Adult education programmes.
Pulse polio programme
Mobile clinics — doctors' visits
General and multispecialty medical camps, cleft lips
Reproductive and child health care, mid-day meal projects
Safe drinking water, sanitation — household toilets, community hospitals
HIV / AIDS, cancer, TB awareness and prevention camps
Providing livelihood in a locally appropriate and environmentally sustainable manner
Formation of Self Help Groups for women empowerment
Vocational training through Aditya Birla Rural Technology Parks
Partnership with Industrial Training Institutes.
Housing, water and sanitation are a priority.
50 million houses for families
water is a perennial problem.
sanitation and hygiene
renewable sources of energy.
Dowry less marriage
Awareness programmes on anti social issues
De-addiction campaigns and programmes
Espousing basic moral values.
We believe and act on generosity and compassion, characterised by a willingness to
build a society that works for everyone. This is the cornerstone of our CSR policy.
Arising from this the focus areas that have emerged are Education, Health
care, Sustainable livelihood, Infrastructure development, and espousing social causes. All
of our community projects are carried out under the aegis of The Aditya Birla Centre for
Community Initiatives and Rural Development.