In a world where anyone can be a publisher, you have to fight for the most valuable asset of all, people's attention. Every day it gets more difficult to stand out, but every day you have an opportunity to stand out. When it comes to Social media don’t forget the social part of it. No one cares about you until you care about them. Engage, interact, retweet, like, and share. Help others and eventually they will help you. People only go online for two reasons, to solve a problem or to entertain themselves, nothing else. Remember this when you’re publishing on your website and sending email. I would do anything for a like, but I won’t do that. What do we share? The absolutely, positively, without a doubt best things about our school are:__________. We could interact with ___________________ on Twitter, ___________________ too, as well as ___________________. A good list to follow would be ___________________ and ___________________ would be a great hash tag to search. On Twitter we could do a really cool ___________________ contest to give away __________________ to our friends. We could do a really cool ___________________ contest to give away __________________ to our fans. Remember, Facebook only allows 10-12% of your fans to see your posts, bump up liberally. We could start a weekly __________________ to engage people on our page. Instagram People would really want to see ___________________ at our school, as well as ___________________ and ___________________. We could do a really cool ___________________ contest to give away __________________ to our friends. People want to follow us on social media because _________________________. Don’t tell people to like your institution, give people reason to like it. Don’t tell people to follow you online, give people a reason to like you online. Don’t tell people to share something, give people a reason to share what you are doing.

1. I would do anything
for a like
but I won’t do thatSocial Media for Post-secondary institutions

3. Who is it?

4. A game-changing company that reinvented
communication.
It invented the spell checker, grammar
checker, and laptop word-processor
In 1989 they earned $500 million in revenue

7. “Many people believe that the
typewriter and word-processor
business is a buggy-whip industry,
which is far from true. There is still a
strong market for our products in the
United States and the world.”

8. let’s start a
business

9. you don’t need to
go to a bank for
financing

11. you don’t need an expensive
credit card terminal

13. you don’t need to hire
people

16. you don’t need a building
or pay for an entire
office

18. now lets
celebrate!

19. we don’t need a
taxi

21. we don’t need to
stay at a hotel

24. we don’t have to go to a
restaurant

26. The Movie industry
has been disrupted

28. The fashion
industry has been
disrupted

30. The education
industry has been
disrupted

33. The dating industry
has been disrupted

35. our world has been
disrupted

38. 80,000 text
messages

39. 35,000,000
missed phones
calls

41. the pope’s inauguration

60. Capture event hashtags
using Storify

61. Sticks don’t work
anymore Try Carrots

64. A campaign to try and
reduce drug use did the
opposite. Don’t tell
people what to do.

66. I Would Do
Anything For a Like
But I won’t Do That

68. People only go online for two reasons;
to solve a problem
or to entertain
themselves.

70. Quit telling people to
share what you create.
Create something
people want to share.

73. Youtube
What could you share?

77. Twitter
How will you engage
with people?

85. Who would be smart to
talkto on Twitter?

90. What hashtags should
you be searching?

91. Facebook
What reason to people
have to like you?

92. The secret to
Facebook? Allow
people to waste time
on your page.

97. What kind of contest
would you run?
What can you give
away?

98. Instagram
What reason do people
have to follow you?

99. What’s the best
part of your school
that you could take
a picture of?

108. What kind of
contest could you
run on Instagram?

109. Our school will be
known for
________________

111. http://mycollegeguide.org/blog/04/2015/60-colleges-
universities-instagram/
http://www.uversity.com/blog/public-universities-
and-their-quest-for-the-perfect-social-media-
campaign/

112. www.strategylab.ca
Twitter : @jephmaystruck
Instagram: @Stratlab