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SXSW Rewind Recap 2016

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FC Tech Group presented their SXSW recap at Olapic's NY office on April 4, 2016. These are the slides focus on the three themes pulled from SXSW sessions surrounding retail, e-commerce, fashion, digital marketing, & tech.

Published in: Marketing
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SXSW Rewind Recap 2016

  1. 1. DR. AMANDA SX
  2. 2. ISSUES APPS HUMANIZING TECHNOLOGY COLLABORATION 1 2 3 > over
  3. 3. PRESIDENTIAL ADDRESS
  4. 4. “61% respondents have more faith in technology based solutions, than policy measures to combat society’s problems. We cannot solve the problems in government and collectively as a society, unless we the people are paying attention.” Barak Obama Tech Sector should do something about it.
  5. 5. MAYORAL MEET-UP
  6. 6. “THE RETAIL WARFRONT”
  7. 7. $4.7 TRILLION IN-STORE SALES $341.7 BILLION ONLINE SALES Rick Badgley, Toms; Lacey Norton, Kit & Ace; Ethan Song, Frank and Oak 7% 93%
  8. 8. U.S. is the most over-retailed country in the world. For every man, woman and child, we have 46 sqft of retail space. 75% of total retail spending happens within 15 miles of home Healey Cypher, Oak Labs
  9. 9. SHOWROOMING 40% increase in basket when customers use multiple touchpoints WEBROOMING 72% 78% Healey Cypher, Oak Labs
  10. 10. “We need to eliminate the terminology of online & offline, because really it’s ONE experience.” Ethan Song, Frank & Oak
  11. 11. Today that experience needs to be an emotional one. • Takes more than 7 days for average US consumer to finalize a transaction. • Visit more than 6 different websites to find products, read reviews, check promotions, before completing a purchase. • Customers today put a lot of work into finding products they identify with. • For every minute your customer puts into their experience with your brand, your brand should put in 10 xxOliver Lubin, ThreadUP; Orkun Atik, Mona; Ruth Hartman, Le Tote; Eliza Brooke, Fashionista
  12. 12. BRANDS + PRODUCTS AS A RELATIONSHIP Jess Beck, Alfred; Benjamin Doherty, Favor; Cory Rellas, Drizly; Jordan Metzner, Washio
  13. 13. Power to create real interaction, to carry on story, to connect on individual level. “Why do we need to rename paying customers?” PARTICIPATION IS THE NEW BRAND LOYALTY. THE ERA OF TRANSACTIONS IS OVER. Now, we need to create experiences people want to engage in, not just products that satisfy their needs. LOCAL Rick Badgley, Toms; Lacey Norton, Kit & Ace; Ethan Song, Frank and Oak
  14. 14. You never want people to feel that the time it took to interact with your brand was a waste of time, and not worthwhile. EFFICIENCY Jess Beck, Alfred; Benjamin Doherty, Favor; Cory Rellas, Drizly; Jordan Metzner, Washio
  15. 15. CONVERSATIONAL COMMERCE
  16. 16. Hiroshi Ishiguro AI & THE ROBOT SOCIETY Hiroshi Ishiguro, Intelligent Robotics Labratory
  17. 17. Hansen Robotics
  18. 18. BRAND ACTIVATIONS
  19. 19. Samsung
  20. 20. Sony
  21. 21. IBM
  22. 22. THE BUSINESS CASE FOR SUSTAINABILITY Cara Smyth, Glasgow Caledonian University
  23. 23. • Fashion is a $2.5T dollar industry • 80% women in the supply chain • 1 in 6 people work in a fashion-related job • Industry has 2nd highest use of water • Contribute to 10% of the world’s carbon footprint • 2nd highest polluting industry • 85% of our textiles hit landfills • In 38 of our 50 states, landfills at or near capacity FACTS Cara Smyth, Glasgow Caledonian University
  24. 24. • 18 bits of trash, from 7 different countries • Just by making it 15 pieces saves millions of dollars/year • Removed enough pins in 1 season to stretch from NY to LA and back again Cara Smyth, Glasgow Caledonian University MEN’S DRESS SHIRT
  25. 25. fairfashioncenter.org
  26. 26. MILLENNIALS & GEN Z Anna Fieler, POPSUGAR; Jaclyn Ling, Kik; Michelle Castillo, CNBC; Shireen Jawan, Lucky Brand
  27. 27. • Millennials want to simplify their lives, don’t want to be weighed down by traditional ownership • Experience seeking, instead of Material seeking MILLENNIALS Anna Fieler, POPSUGAR; Jaclyn Ling, Kik; Michelle Castillo, CNBC; Shireen Jawan, Lucky Brand
  28. 28. • Differences in attention span, (8 seconds vs 12 seconds) • 2x more likely to shop on mobile • 2x more likely to use YouTube + much less likely to use Facebook • 3x more likely to open a push notification through a chat message than an email • Gender binaries are changing, less rigid definition of what it means to be a boy or a girl. • 44% Gen Z said always buy clothes designed for own gender GEN Z Anna Fieler, POPSUGAR; Jaclyn Ling, Kik; Michelle Castillo, CNBC; Shireen Jawan, Lucky Brand
  29. 29. BUSINESSES DOING GOOD
  30. 30. NEXT 3 BILLION PEOPLE ON SOCIAL Alex Cantrowitz, BuzzFeed; David Godsall, Hootsuite; Jonathan Donner, Caribou Digital
  31. 31. SAFE CATCH
  32. 32. TOOLS, TIPS & TRICKS
  33. 33. EMAIL SWEEPS
  34. 34. ART OF NEGOTIATION Stefan Tournquist, eConsultancy; Richard Shirley, Austin Police Department; Kathleen Hessert, Sports Media Challenge
  35. 35. DOGS @ SXSW
  36. 36. DESIGNING HAPPINESS Bruce Vaughn, The Walt Disney Company; Gabby Etrog Cohen, SoulCycle; Mark Wilson, Fast Company; Randall Stone, Lippincott
  37. 37. Bruce Vaughn, The Walt Disney Company; Gabby Etrog Cohen, SoulCycle; Mark Wilson, Fast Company; Randall Stone, Lippincott
  38. 38. THANK YOU. elizabeth@fctechgroup.com

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