The document discusses how people contribute to the decline of internet quality through mundane content and urges a more engaging approach to digital content creation. It outlines a framework for improving content by focusing on newsworthiness elements such as timeliness, local relevance, drama, and personal connection. Ultimately, it emphasizes the importance of innovation and uniqueness in online communication.

1. Every day
people make
the internet worse

2. temperature
People say boring shit
Click like if you can identify your family’s
clean laundry just by its scent!
Brands say boring shit
Hashtag your
Think you can RT
this tweet faster than me? Wanna
race? 1 2 3 Go! If this post gets 5,000 likes
favorite cupcake flavor
Nobody tries very
hard I hated reading until I met
we’ll

3. It doesn’t have to be like this

4. You have a choice

5. There is hope…

6. A framework to help,
a proven system that
has worked for years

7. Apply the elements
of newsworthiness
to your digital
content!

8. Make it Timely
Make it Timely
Jump on new news

9. Make it local
Proximity makes
people care more

10. Make it polarizing
Make it polarizing
People want drama

11. Make it about
what’s next
Make it about “What’s next?”

12. Make it about important people
Make it about
important people

13. Make it personal
Make it personal

14. Make it WEIRD
Make it weird

15. Just don’t make
the same old shit

16. Marcus makes strategy at Google - M3KA.com