Every day
people make
the internet worse
temperature

People say boring shit

Click like if you can identify your family’s

clean laundry just by its scent!

Brand...
It doesn’t have to be like this
You have a choice
There is hope…
A framework to help,
a proven system that
has worked for years
Apply the elements
of newsworthiness
to your digital
content!
Make it Timely
Make it Timely

Jump on new news
Make it local

Proximity makes
people care more
Make it polarizing
Make it polarizing

People want drama
Make it about
what’s next
Make it about “What’s next?”
Make it about important people
Make it about
important people
Make it personal
Make it personal
Make it WEIRD
Make it weird
Just don’t make
the same old shit
Marcus makes strategy at Google - M3KA.com
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Stop making boring shit (a Content Strategy)

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Framework for content creation on the web.
Use this as you like but please give attribution. Know that images some images were plucked from simple Google image search.

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  • Just stop
  • Compilation of lame stuff
  • Red pill Blue Pill
  • Something great
  • Journalism
  • Ten Commandments
  • Ten Commandments
  • Ten Commandments
  • Ten Commandments
  • Ten Commandments
  • Ten Commandments
  • Ten Commandments
  • Ten Commandments
  • Ten Commandments
  • Ten Commandments
  • Stop making boring shit (a Content Strategy)

    1. 1. Every day people make the internet worse
    2. 2. temperature People say boring shit Click like if you can identify your family’s clean laundry just by its scent! Brands say boring shit Hashtag your Think you can RT this tweet faster than me? Wanna race? 1 2 3 Go! If this post gets 5,000 likes favorite cupcake flavor Nobody tries very hard I hated reading until I met we’ll
    3. 3. It doesn’t have to be like this
    4. 4. You have a choice
    5. 5. There is hope…
    6. 6. A framework to help, a proven system that has worked for years
    7. 7. Apply the elements of newsworthiness to your digital content!
    8. 8. Make it Timely Make it Timely Jump on new news
    9. 9. Make it local Proximity makes people care more
    10. 10. Make it polarizing Make it polarizing People want drama
    11. 11. Make it about what’s next Make it about “What’s next?”
    12. 12. Make it about important people Make it about important people
    13. 13. Make it personal Make it personal
    14. 14. Make it WEIRD Make it weird
    15. 15. Just don’t make the same old shit
    16. 16. Marcus makes strategy at Google - M3KA.com

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