To some it up:
Our world has changed. It's not Facebook and Twitter that are causing a revolution, it's instant communication.
We're getting smarter(the Flynn Effect) and we ignore more and more. In a world of instant communication and gratification we can't acquire the one asset that is truly the most important, their attention.
To grab their attention you're going to need a mustache, a super power, an it factor, a competitive advantage, SOMEthing that's going to make people remember you.
In closing I've included two of my favourite Ted talks and some advice. Hope you enjoy!
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