influence: how we make decisions in 2014 and beyond

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How do we decide on things? How do we choose what is better Coke or Pepsi? Is it something innate or something learned?
This 45 minute presentation is aimed at finding out how we are influenced and why we share the things we share.

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influence: how we make decisions in 2014 and beyond

  1. 1. influence: how we make decisions in 2014 and beyond
  2. 2. in 1999: 38 million people had broadband internet. today: 1.2 billion people have it on their smart phones. -ctrl alt delete by mitch joel
  3. 3. 79% of consumers now say they use a smartphone to help with shopping. -Zero Moment of Truth by Jim Lecinski
  4. 4. googlemakes more ad revenue than the entire US print industry. q -ctrl alt delete by mitch joel
  5. 5. reddit has over 70 million visitors visiting 4.4 billion pages every month. -cntrl alt delete by mitch joel
  6. 6. reddit has only 22 employees. -cntrl alt delete by mitch joel
  7. 7. you want to start a business?
  8. 8. we don’t need an expensive credit card terminal
  9. 9. we don’t need to stay at a hotel
  10. 10. we don’t have to go to a restaurant
  11. 11. our world has changed
  12. 12. the pope’s inauguration
  13. 13. we’re getting smarter
  14. 14. The  Flynn  effect  
  15. 15. what happened to advertising?
  16. 16. remember when smoking was cool?
  17. 17. what changed for smokers?
  18. 18. marketers are getting smarter too
  19. 19. what do you watch more of? youtube, netflix or cable tv?
  20. 20. Who do you look up to more: celebrities, athletes, or musicians?
  21. 21. what do you use your phone for? 1: 2: 3:
  22. 22. which one do you like more?
  23. 23. facebook or twitter?
  24. 24. instagram or vine?
  25. 25. snapchat or vine?
  26. 26. snapchat or vine?
  27. 27. what if there was an important message to get across to people, how would you do it?
  28. 28. how would you try to stop drinking and driving?
  29. 29. thanks for being awesome!
  30. 30. www.strategylab.ca @jephmaystruck jephmaystruck@gmail.com

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