Texual Analysis

2. The artwork I'm going to be covering is from ‘One direction’s’
latest single ‘Steal my Girl’. I’ve chosen this particular artwork
as it clearly demonstrates the type of musical genre as well as
it’s target audience.

3. The main image of the artists’ artwork usually contains a photograph of the
artist/band. The photograph will usually inform listener information about the
artist.
In the steal my girl
artwork, all 5 band
members show a
confident pose. Yet the
at the bottom of the
artwork, their attitudes
change to a more
serious, composed look.
In contrast with the artist pose, the
staging has been carefully selected,
as they’ve placed the two main
members (Harry & Zayn) towards the
edge of the shot, as for once they
want the other 3 members of the
group to grab the spotlight.
Furthermore, the with the members
sitting on the wall it give the
impression that the song is a casual,
relaxing song.
The band members have been given the
‘classic’ boy look of the current day. Some
may even say they’re dressed like a ‘typical
white boy’, which consists of slim/skinny
jeans, a jumper or shirt and a leather jacket.
Each of the band members have their own
style, but may be asked to wear something
different depending on the song.

4. Typography within an artists’ artwork simply consists of the style of
text and font. Although font and style can have a significant
effect within the artwork.
One direction have
a constant use of a
type of font on their
artwork. They always
display the band
name in the same
style font to ensure
their fans recognise
the artwork.
The title of the single
has been written in
smaller text, due to
whenever a fan see’s
the band name in bold,
they’ll instantly be
attracted. Furthermore,
the title has been
presented beneath
their legs not to interrupt
their image.
No signs of their record label has been shown, as the record
label know the band will instantly sell their singles due to
their large fan base

5. The colour scheme simply covers the what colours are used within
the artwork. This includes background and uniform colours.
As you can see each band
member has a piece of
clothing the same colour
(Black) as the typography of
the band name. This has
clearly been done to show
the bond and understanding
between the band members.
Both the band name and
song title are in black text,
with a white background
behind it. This makes it stand
out and more noticeable for
people who walk past it to
see.

6. As for additional imagery this single cover doesn’t contain any due to
the fact that its a single and not an album therefore the main focus is
on the song and not the label itself.

7. The band name is
positioned directly in the
middle of the cover to
ensure its visible to the
viewer. Furthermore
both the band name
and the single name has
been made to look like
the band members are
slightly hovering over the
text.
The white boarder around the single cover is
used to illustrate that the single cover is some
what of a painting on a canvas to show how
‘perfect’ the band/song is. Using a different
colour boarder won’t have this same effect.

8. The second album cover I'm going to be analysing is Diplo’s mixtape ‘I
like turtles’. As a big fan of Diplo I've chosen this album to analyse as it’s
substantially different genre to One Direction.

9. As the album cover is not a
complete photograph, it
hard to analyse the shot
type. However the picture
of the boy is a close up shot
in order for the viewer to
see the emotion on the
boys face. The kid has a
static, but serious facial
expression. This could be
due to the fact that he may
be upset or angry at
something, potentially to do
with ‘turtles’.
The boy is positioned in the
middle of the album, but
slightly to the left in order to fit
the essential text in the
bottom right hand corner. As
for costume the boy is
wearing a plain t-shirt, along
with face paint. His hair has
also been styled to indicate
his energetic, but plain
personality.

10. The artist’s name is bold,
with a slight sharpness to the
font with green splatter
behind it in order to make
the text stand out more.
The album title is also bold,
along with a red colour. The
title ‘I like turtles’ could refer
to the little boy’s turtle dying
due to the red colour of the
text. As for the record label, there is no evidence on the album cover of a
‘Atlantic records’ logo.

11. As for colour, the boy is
wearing a plain grey t-
shirt in order to illustrate
his frustration and anger
towards the situation he
is facing.
The artists name is
clear white to the
show the purity of
the album.
Furthermore the
white is easily visible
which has been
purposely done in
order for it to be
seen clearly e.g. On
iTunes etc.
The use of the red
clearly indicates death.
This give the impression
that the album is a
picture of the boys life
and the title could
represent a death
throughout the boys life.
The background colours are quite interesting as the black
background is used to make the album name stand out to viewers.
On the contrary the dark colour could be used to represent the
boys dark moments in his life. The green splatter is used to not make
the album cover to plain, but to also show the explosion of the
tracks on the mixtape.

12. The artist is not on the
album cover, however
some may say that the
artist is being portrayed
by the little boy.
Furthermore the cover
does not contain a
boarder in order to
show the purity of the
album.
The album cover strikes me as a simple cover with a strong message. I think that
the album is portraying the young/past life of the artist along with the album
name potentially representing a crucial event or feeling the artist has come
across.

13. This album cover contains two different audiences as the artist attract
several different listeners, but has two at the top of the hierarchy.
Primary Target Audience Secondary Target Audience
Age: 17-20 year olds Age: 18-21
Gender: Male Gender: Female
Nationality: British,
American, Norway and
Finland
Nationality: Dutch,
American, British, Majority of
Balkan countries
Interests: Outdoor activities,
Hipster, Active social life
Interests: Office worker by
day, party girl by night
Education: Standard
grades, attended collage
Education: Well educated,
top grades
Social Class: Middle
class/hipster
Social Class: Upper class,
potentially middle class
Ethnicity: White, Caucasian Ethnicity: White