Digital transformation requires human change, and corporations often bring in a ‘rebel’ to drive that change - specifically a CDO or a CIO. Learn how these roles have impacted organizations, what the 3 main drivers are digital transformation are, and how commerce is an element of each.

1. The New Role of CDOs and CIOs in Driving the
Digital Transformation of Enterprise Commerce
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2. Executive Summary
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• Digital transformation requires human change
• Corporations often bring in a ‘rebel’ to drive the change
• CIOs must become digitally savvy and incorporate digital into
their mindset
• Of the 3 main drivers of digital transformation, commerce is
an element of each
• CIOs and CDOs are thinking at a much higher, strategic level
about commerce technology

3. The 3 Drivers of Digital Transformation in the
Enterprise Are Punctuated by Commerce
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“The way we look at it, I don’t care where that customer wants to
flash that credit card, we are going to take it wherever they go.”

4. Chief Digital Officers are Early Change Agents
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5. The Successful Chief Digital Officers Will Work
Themselves Out of a Job in 2-4 Years
“Combining these two
roles becomes critical in
making ‘thinking digital’
become part of your DNA.
Once it becomes part of
your DNA across the
enterprise you no longer
need a CDO, everyone is
thinking digital.”
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6. Enterprises are taking a more strategic look at
commerce technology
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“The most important capability of any commerce platform
for a large enterprise is customizability.”
• The ability to offer shopping on every touchpoint
• Integration with any/every other system a company may be using
• Providing customer data for the purpose of running advanced
analytics

7. Microservices: Commerce for the Post-Web Era
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“You can spend $10 million on an oracle ATG license and you can pay $2.5 million
a year for them to give you nothing going forward, other than telling you
that you have to upgrade to address any of your problems.”
• CDOs want control - not turnkey solutions
• They want to match the complete creative control they have
over their brick and mortar stores
• DevOps and Microservices preferred
• Continuous improvement without disrupting the entire
commerce platform

8. 8
“What we love about the microservices is we can do
lots of deployments. We don’t have to take this huge
project and take waterfall developments and run
them through QA. Teams can be autonomous and
deploy capabilities within their scope of
microservices, test them and get them out the door.
You can do dozens and dozens of deployments on a
regular basis without too much risk of changing too
many things.”

9. Key Trends CDO’s Are Watching
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“ I think companies in a few years will not have web stores.
They’re all going to have mobile apps. I just don’t see the trajectory
on the web stores themselves.”

10. Download the Full Report
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ok.commercetools.com/commerce-transformation
● More insights
● More quotes
● Prepare your customers and prospects for this
seismic change
● Be informed about needs and pain points

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