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Audience Engagement Tools - Lessons learned after 10,000 events

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Audience Engagement Tools - Lessons learned after 10,000 events

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Presentation given by John Pytel, CEO of audience engagement platform Conferences i/o at the 2019 IAEE Expo!Expo! event.

Topics discussed in this presentation:
• Data that shows how to engage your audience more effectively
• Lessons learned after 10,000 events
• The future of CPE audience engagement
• New tools and engagement techniques to make your job easier

About Conferences.io
Our customers spend 80% less time tracking attendance and calculating credit with Conferences.io The Virginia Society of CPAs reduced the time spent reconciling CPE attendance by 80% after transitioning to Conferences i/o. What previously took a combined 320 hours per year between seminars and conferences was reduced to only 70 hours.

Presentation given by John Pytel, CEO of audience engagement platform Conferences i/o at the 2019 IAEE Expo!Expo! event.

Topics discussed in this presentation:
• Data that shows how to engage your audience more effectively
• Lessons learned after 10,000 events
• The future of CPE audience engagement
• New tools and engagement techniques to make your job easier

About Conferences.io
Our customers spend 80% less time tracking attendance and calculating credit with Conferences.io The Virginia Society of CPAs reduced the time spent reconciling CPE attendance by 80% after transitioning to Conferences i/o. What previously took a combined 320 hours per year between seminars and conferences was reduced to only 70 hours.

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Audience Engagement Tools - Lessons learned after 10,000 events

  1. 1. Audience Engagement Tools Lessons Learned After 10,000 Events
  2. 2. Poll Question Was increasing attendee engagement a goal for your events in 2019? A) Yes B) No
  3. 3. Poll Question A) Yes B) No Will increasing attendee engagement be a goal for your events in 2020?
  4. 4. If There Are So Many Tools Making Engagement So Easy …
  5. 5. Why Are Event Organizers Constantly Searching For Ways To Improve Engagement?
  6. 6. 3 Million Attendees 10,000+ Events
  7. 7. Proven Results 200% Increase in Speaker Adoption of ARS 300% Increase in Session Evaluation Responses 50+Administrative Hours Saved
  8. 8. We’ve learned a lot about what it takes to successfully Engage attendees
  9. 9. What Does Engagement Mean For Events?
  10. 10. Event Engagement is the degree to which attendees are fully participating in and captivated by your event.
  11. 11. Event Engagement involves all aspects of your event — from registration to education to networking
  12. 12. I’m going to focus on engagement as it relates to the educational sessions
  13. 13. Why Engagement Matters
  14. 14. People attend conferences to learn
  15. 15. The format for teaching really hasn’t changed much over the past 2,000 years
  16. 16. Look Familiar? You M e
  17. 17. Unfortunately the most effective learning doesn’t happen by simply listening =+
  18. 18. Effective learning happens when attendees are participating & engaged + = Participation Engagement Active Learning ?
  19. 19. After 2 Weeks We Remember… Read - 10% Hear - 20% See - 30% Observe - 50% Say - 70% Say & Do - 90% Teach - 99% The Cone of Learning by Edgar Dale
  20. 20. 10% of what we READ Read - 10% Hear - 20% See - 30% Observe - 50% Say - 70% Say & Do - 90% Teach - 99% The Cone of Learning by Edgar Dale
  21. 21. Read - 10% Hear - 20% See - 30% Observe - 50% Say - 70% Say & Do - 90% Teach - 99% The Cone of Learning by Edgar Dale 20% of what we HEAR
  22. 22. Read - 10% Hear - 20% See - 30% Observe - 50% Say - 70% Say & Do - 90% Teach - 99% The Cone of Learning by Edgar Dale 70% of what we SAY
  23. 23. Read - 10% Hear - 20% See - 30% Observe - 50% Say - 70% Say & Do - 90% Teach - 99% The Cone of Learning by Edgar Dale 90% of what we SAY & DO
  24. 24. Lecture style learning results in only ~20% knowledge retention Read - 10% Hear - 20% See - 30% Observe - 50% Say - 70% Say & Do - 90% Teach - 99% The Cone of Learning by Edgar Dale {Passive
  25. 25. Active Learning results in 70-90% Knowledge Retention Read - 10% Hear - 20% See - 30% Observe - 50% Say - 70% Say & Do - 90% Teach - 99% The Cone of Learning by Edgar Dale {Passive {Active
  26. 26. Why Does Active Learning Work? As far as your brain is concerned, engagement and reward are the same thing. Dopamine is released and many benefits related to learning result from it.
  27. 27. Typical Attention Span During Presentation Introduction Content Conclusion
  28. 28. Actively Engaging attendees even just once every 15-20 minutes can increase the knowledge retention by up to 70% ! Introduction Content Conclusion
  29. 29. People Want To Engage
  30. 30. Everyone Wants To Engage
  31. 31. So Why Does Engagement Matter?
  32. 32. People attend conferences to learn
  33. 33. Being Engaged Improves Learning… Effective Learning
  34. 34. By achieving their #1 goal, attendees will have a higher ROI on their decision to attend… Effective Learning Increased Attendee ROI R O I
  35. 35. By being engaged throughout, attendees will have a better experience at the event… Effective Learning Increased ROI More Satisfied R O I
  36. 36. And thus more likely to attend again next year, attend other events you offer and tell others about their experience Effective Learning Increased ROI More Satisfied Repeat Attendance & Referrals $ R O I
  37. 37. Why To Use Engagement Technology
  38. 38. The Hard Part Is Keeping Attendees Engaged
  39. 39. What Made Steve Jobs So Engaging?
  40. 40. Most Presenters Are Not Steve Jobs
  41. 41. Not All Content Is Sexy
  42. 42. We know that active learning works but what options do presenters have to create that active environment?
  43. 43. Poll Question What is the most common fear among Americans?
  44. 44. Public Speaking is The Most Common Fear in America
  45. 45. 75% 3 out of 4 attendees won’t raise their hand to participate if being called on requires speaking Source: National Institute of Mental Health
  46. 46. But this is the traditional way attendees are asked to participate
  47. 47. Traditional methods build a barrier between 75% of attendees and their only chance to participate
  48. 48. Now Think About ESL Attendees or Those with Disabilities
  49. 49. We Surveyed 500 People About Their Feelings on Traditional Q&A
  50. 50. There Was An Overwhelming Response in Terms of the Most Despised Aspect…
  51. 51. Microphone Hijackers _
  52. 52. Hijackers Aren’t in the 75% That Won’t Raise Their Hand
  53. 53. Did You Raise Your Hand When I Asked About Steve Jobs?
  54. 54. Everyone Wants To Engage.
  55. 55. What’s More Engaging?
  56. 56. This is Where Technology Comes Into Play
  57. 57. Engagement Tools Are Just Better Mousetraps
  58. 58. Technology Empowers EVERYONE to Participate.
  59. 59. Not Just Those Willing to Raise Their Hand
  60. 60. Technology Alone Is Not a Solution
  61. 61. Participation Engagement =
  62. 62. To truly engage we need to go further — something needs to result out of that participation. Attendees need to see why it matters.
  63. 63. How To Successfully Engage
  64. 64. What Causes Low Engagement? 1. Attendees Don’t Participate 2. Presenters Don’t Adopt the Tools 3. “On-Site Only” Engagement
  65. 65. How To Successfully Engage 1. Tips that are simple to implement 2. Ideas that will excite you 3. Recommendations that will scare you
  66. 66. What Causes Low Engagement? 1. Attendees Don’t Participate 2. Presenters Don’t Adopt the Tools 3. “On-Site Only” Engagement
  67. 67. People Want To Engage.
  68. 68. Why Attendees Don’t Participate ‣ Aren’t encouraged to participate ‣ Can’t figure out how to participate
  69. 69. Attendee Participation - Simple ‣ Make easily accessible to attendees ‣ Reminders & clear instructions (explain the why) ‣ Encouragement at the start of the session ‣ Evaluation reminder at end ‣ Have presenters do ice breaker polls
  70. 70. Attendee Participation - Excite ‣ Pre-Event Engagement ‣ Incentive & Gamify
  71. 71. Attendee Participation - Scare ‣ Use in General / Opening Session ‣ Replace Q&A mics entirely
  72. 72. What Causes Low Engagement? 1. Attendees Don’t Participate 2. Presenters Don’t Adopt the Tools 3. “On-Site Only” Engagement
  73. 73. Presenter Adoption Is The Largest Challenge You’ll Face Related To Engagement
  74. 74. Why Presenters Don’t Adopt Tech ‣ Unaware it is available ‣ Tool is too complicated or they assume it will be ‣ Requires extra effort ‣ Don’t understand the benefits ‣ “What's in it for me?”
  75. 75. Poll Question A) Making presenters aware of tool B) Perception of complexity / difficulty C) Laziness / Requires Extra Effort D) Education on the benefits of engagement E) Incentive / What’s in it for me? F) Other Which of these is the biggest barrier to presenter adoption?
  76. 76. Innovation Adoption Curve
  77. 77. Presenter Adoption Curve 10% will jump at opportunity 10% will not use unless required
  78. 78. Presenter Adoption Curve 80% need to see the ‘why’
  79. 79. Presenters - Simple ‣ Have an organized presenter communication strategy ‣ Educate on benefits, Show the “why”, focus on ease, provide inspiration ‣ Engage w/ presenters that show interest ‣ Host informational webinar ‣ Be there for questions
  80. 80. Presenters - Excite ‣ Pre Event Engagement ‣ More likely to use tool if they see engagement ‣ Can use insights to adjust content ‣ Use successful presenters in process, as inspiration
  81. 81. Presenters - Scare ‣ Get rid of Q&A mics entirely ‣ Consider a dedicated engagement staff role ‣ Require presenters to follow up on unaddressed Q&A
  82. 82. “Conferences i/o is so engrained in our educational programs that if a presenter doesn’t add follow up answers to the Q&A within a day or two, our members will be sure to let us know"
  83. 83. What Causes Low Engagement? 1. Attendees Don’t Participate 2. Presenters Don’t Adopt the Tools 3. “On-Site Only” Engagement
  84. 84. On-Site Only Engagement ‣ Orgs don’t measure or don’t know what to measure ‣ Participation does not equal Engagement
  85. 85. ‣ Start with a clear goal and define what success means for you ‣ Plan how to measure goal ‣ Use data / insights collected and create content afterwards ‣ Show you're listening / care On-Site Only Engagement
  86. 86. ‣ Presenters need seamless transition from presentation slides to Polls ‣ Look for a tool that fits your process best ‣ Staff or presenters responsible for set up ‣ Ask Vendors for templates / resources / help ‣ Reminder slides, presenter benefits resources, webinars, etc. ‣ Preparation & Testing ‣ 90% of our on-site issues are due to presenters not testing on site Other Tips
  87. 87. “An engaging speaker isn’t engaging because they draw big crowds.”
  88. 88. “The are engaging because they maximize the relationship with the audience when they speak, which as a result, draws big crowds. - Scott Gould

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