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110126 Intro to social media for Surrey Community Action

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Materials used in a 3 hour workshop for staff and volunteers from voluntary and community organisations that I am delivering Guildford this morning

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110126 Intro to social media for Surrey Community Action

  1. 1. Introduction to Social Media<br />Mark Walker, SCIP<br />Regional ICT Champion for the South East<br />
  2. 2. About me<br />SCIP<br /><ul><li>IT Support, Web Design, Training, Projects</li></ul>ICT Champion<br /><ul><li>Signposting to information about third sector use of ICT
  3. 3. Support services for the third sector
  4. 4. Social Media</li></li></ul><li>About This Session<br />What is Social Media<br />What is it for?<br />How does it work?<br />Suggested next steps<br />Your questions<br />
  5. 5. Context<br />
  6. 6. Who uses the internet?<br />Staff<br />Volunteers<br />Trustees<br />Funders<br />Partners<br />Peer Group<br />Suppliers<br />Beneficiaries/service users<br />Community<br />
  7. 7. Who doesn’t use the internet?<br />10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009]<br />Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children.<br />70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007] <br />70% of people over 65 have never used the internet [ONS 08] <br />
  8. 8. Third Sector use of the internet<br />66% - fundraising and other research <br />61% - purchasing goods and services <br />51% - online membership or subscriptions<br />45% - remote access <br />40% - e-learning <br />37% - social networking <br />21% - blogging<br />20% - VoIP / Skype – internet telephone calls <br />nfpSynergy, Virtual Promise 2008 - groups with <£1m turnover<br />
  9. 9. What is social media?<br />
  10. 10. Social Media and Web 2.0<br />Web 1.0<br />1990s<br />Websites<br />One-way<br />Online reflecting offline<br />Advertising<br />Shopping<br />Web 2.0<br />2000s<br />Networks + community<br />Interactive<br />New ways of doing things<br />Conversation<br />PR<br />Transparency<br />
  11. 11. What is Social Media?<br />Interactive<br />Multi-functional<br />Fashionable<br />Dynamic<br />People<br />Voice<br />Media<br />Social spaces<br />Online community<br />Networks<br />Video<br />Audio<br />Pictures<br />Words<br />
  12. 12. Jargon<br />Podcasting<br />Blogs<br />Video-sharing<br />Microblogging <br />Social Networking<br />Social Bookmarking<br />Document-sharing<br />Video Conferencing<br />Facebook<br />LinkedIn<br />Twitter<br />Ning<br />Youtube<br />Yammer<br />Slideshare<br />SurveyMonkey<br />Wikis<br />Email forums<br />Bulletin boards<br />
  13. 13. Who is Using Social Media?<br />Young People<br />Older People<br />Wealthy People<br />Poor People<br />People With Disabilities<br />Geographic Communities<br />Communities of Interest<br />Government<br />Business<br />Individuals<br />Your Colleagues<br />Your Volunteers<br />Your Friends<br />Your Family<br />Your Funders<br />Your Partners<br />Your Customers<br />Your Competitors<br />Your Suppliers<br />
  14. 14. What is social media for?<br />Fundraising<br />Communications<br />Information<br />Collaboration<br />Productivity<br />Interaction<br />Branding<br />Development<br />Trust<br /><ul><li>Generating Income
  15. 15. Delivering Better Services</li></li></ul><li>Who can we hear?<br />
  16. 16. Are you listening to sellers?<br />
  17. 17. Or listening to buyers?<br />
  18. 18. Get a grip<br />
  19. 19. The Solution<br />The Problem<br />Too Many Choices<br />Too Many Voices<br />Too Little Time<br />Too Little Direction<br />Patience<br />Focus and Purpose<br />Routine Activity<br />Measure and Review<br />Where do I start?<br />
  20. 20. Step 1: Start ListeningStep 2: Look and LearnStep 3: Be UsefulStep 4: Review and ImproveStep 5: Build a Routine<br />
  21. 21. Step 1: Start Listening<br />Grow bigger ears<br />Colleagues<br />Friends<br />Service users<br />Donors<br />Peer group<br />Strangers…<br />
  22. 22. Tune in<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
  23. 23. Tweetdeck<br />
  24. 24. Step 2: Look and Learn<br />Explore<br />Ask peer group<br />Research<br />Iterate<br />Read <br />Keep digging<br />
  25. 25. How long does it take?<br />
  26. 26. Slideshare.net<br />http://www.slideshare.net/mexicanwave/<br />
  27. 27. Step 2: Be useful <br />FAQs<br />Incoming<br />Outbound<br />http://www.flickr.com/photos/jaredearle/4319476019<br />
  28. 28. Step 4: Review and Improve<br />http://www.flickr.com/photos/stevenraymondparker/127399509<br />
  29. 29. Step 5: Build a Routine<br />http://www.flickr.com/photos/alancleaver/4439276478<br />
  30. 30. How to get started<br />http://www.flickr.com/photos/balakov<br />
  31. 31. Start with where you are now<br />Fundraising/Marketing goals<br />Current communications and audiences<br />Include questions about how the internet could help in your planning meetings<br />Ask colleagues, clients, peers, family, friends<br />
  32. 32. Specific tasks<br />List the top ten keywords that are relevant to your work<br /><ul><li>Search Facebook, Twitter and LinkedIn
  33. 33. Google to see who’s doing what, who follows who, etc
  34. 34. Look at your organisation’s calendar and identify opportunities for activity eg events, milestones</li></li></ul><li>Specific tasks<br />Measure what you can<br />Followers<br />Time spent<br />Mentions in feedback forms<br />Income generated<br />Spreadsheet<br />Meetings/reporting<br />
  35. 35. Build a schedule<br />Daily: <br />listen and respond<br />Weekly: <br />tidy your website and measure activity<br />Monthly: <br />publish content, review and improve<br />Quarterly: <br />planning<br />
  36. 36. Useful Guides<br /><ul><li>Guide to Social Media Planning
  37. 37. www.ictchampions.org.uk/downloads
  38. 38. Beth Kanter
  39. 39. www.bethkanter.org
  40. 40. Me and My Web Shadow
  41. 41. http://amzn.to/9paTvZ</li></li></ul><li>Thank you<br />This workshop is based on the work of:<br /> Visit the Regional ICT Champions website at<br />www.ictchampions.org.uk<br />

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