Many organizations are using advocacy strategies to meet their missions. Just like any other work that foundations and nonprofits engage in, advocacy needs to be continually assessed, tweaked, and strengthened through a process of evaluation and learning.
In this webinar with the National Committee for Responsive Philanthropy, Johanna Morariu and Will Fenn shared the nine steps of advocacy evaluation. The webinar is based on Innovation Network's report titled "Pathfinder: A Practical Guide to Advocacy Evaluation." The webinar took place on Wednesday, June 26, 2013.
Innovation Network is a nonprofit evaluation, research, and consulting firm. We provide knowledge and expertise to help nonprofits and funders learn from their work to improve their results. To learn more, visit www.innonet.org.
www.innonet.org | Slide 7 | @InnoNet_EvalSteps to Advocacy EvaluationEvaluation PurposeRoles & ResponsibilitiesTheory of ChangeWhat to MeasureMethodology & Data CollectionAnalysis, Reflection, & Data UseCommunications & ReportingGrantmaking Decisions9Checking the Big Picture123456789
www.innonet.org | Slide 8 | @InnoNet_EvalEvaluation Purpose1Why are you conducting theevaluation?Who is the audience?What will the evaluation look at?http://www.flickr.com/photos/zengei/6943077858/
www.innonet.org | Slide 9 | @InnoNet_EvalRoles & Responsibilities2What is your role?What is the grantee’s role?Who will be the evaluator?http://www.flickr.com/photos/wwworks/1384952210/
www.innonet.org | Slide 10 | @InnoNet_EvalTheory of Change3What are your goals?How do those goals align?What are your grantee’s goals?http://www.flickr.com/photos/sidelong/234192777/
www.innonet.org | Slide 11 | @InnoNet_EvalWhat to Measure4Which external changes will theevaluation measure?What is the evaluation timeline?Which internal changes will theevaluation measure?http://commons.wikimedia.org/wiki/File:Steel_ruler_closeup.jpg
www.innonet.org | Slide 12 | @InnoNet_EvalMethodology & Data Collection5Which evaluationmethodology is a fit?Which data collectionapproaches are a fit?http://www.flickr.com/photos/safari_vacation/8027644078/
www.innonet.org | Slide 13 | @InnoNet_EvalAnalysis, Reflection, & Data Use6How often should thedata be analyzed?Who should look at the data?How should data be shared?
www.innonet.org | Slide 14 | @InnoNet_EvalCommunications & Reporting7Who should be kept in the loop?How can learning be supported?How often should there becommunication or reporting?http://commons.wikimedia.org/wiki/File:Geometry_Lessons.j
www.innonet.org | Slide 15 | @InnoNet_EvalGrantmaking Decisions8Should you offer multi-year grants?Should you offer general operating support?
www.innonet.org | Slide 16 | @InnoNet_EvalChecking the Big Picture9Do the decisions for steps 1 – 8 fit together?http://commons.wikimedia.org/wiki/File:Puzzle-piece.jpg
www.innonet.org | Slide 20 | @InnoNet_EvalLearn More and Connectinnonet.orgncrp.org@Innonet_Eval@NCRPfacebook.com/innovation.networkfacebook.com/NCRPcommunityyoutube.com/InnoNetEvalyoutube.com/NCRP620