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Measuring social impact draft 3

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Vancouver Metrics Symposium

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Measuring social impact draft 3

  1. 1. Measuring Social Impact Scott Hargrove CEO, Fraser Valley Regional Library
  2. 2. Overview • Metrics vs. Analytics vs. Big Data • Transaction vs. Interaction vs. Social Impact • The Social Impact Creation Cycle • Challenges to Measuring Social Impact • Recommendation: Comprehensive Approach
  3. 3. Metrics vs. Analytics • Metrics = Measurement through data collection • For example, an FVRL library circulates 12000 items in January 2015, representing a drop of 10% over the previous year
  4. 4. Metrics vs. Analytics • Analytics = Evidence based analysis of collected data • Following the same example, the FVRL library in question experienced the drop in circulation due to weather and renovation related closures totalling three days
  5. 5. What about Big Data? • Big Data = large scale metrics, made possible by computers, which may provide more supportable analytics due to scale of data collection • May be less useful in measuring local social impact
  6. 6. Transaction • Primarily metrics-based • Example: Number of books FVRL circulated in a year
  7. 7. Interaction • Primarily based on social satisfaction with services • Example: Percentage of customers who, when surveyed while leaving the library, report that FVRL staff met their information needs.
  8. 8. Social Impact • Concerned with whether FVRL’s services are creating desirable societal change • Example: Children who complete FVRL’s literacy program “1000 Stories Before Kindergarten” demonstrate 20% improvement in reading comprehension by Grade One compared to control group.
  9. 9. Why assess social impact? • Investors (funders/donors/supporters) are increasingly looking for evidence that their funds are being well used • Focus of any organization should be on how to increase their social impact
  10. 10. The Social Impact Creation Cycle What will you invest? What problem will you address? What steps will you take? How will you measure success? How can you increase impact? Epstein and Yuthas, “Measuring and Improving Social Impacts”, 2014
  11. 11. Challenges to Measuring Social Impact • Expensive • Expertise • Long-term planning and commitment • Clear identification of goals
  12. 12. The Social Impact Creation Cycle What will you invest? What problem will you address? What steps will you take? How will you measure success? How can you increase impact? Epstein and Yuthas, “Measuring and Improving Social Impacts”, 2014
  13. 13. The Comprehensive Approach Use of metrics, analytics and strategic planning to help identify clear goals for projects and services
  14. 14. The Comprehensive Approach Social impact assessment for high-value, strategic initiatives
  15. 15. The Comprehensive Approach Activity data and customer satisfaction with services still important, but only part of the assessment
  16. 16. The Comprehensive Approach Big data may be less useful in assessing local social impact, but can provide a baseline for comparison, and broad social direction
  17. 17. The Comprehensive Approach • Goals-based – identify key impacts • Balanced mix of metrics, analytics and social impact measurement for assessment • Increasing impact should be the ultimate goal
  18. 18. Thank you! Scott Hargrove Scott.hargrove@fvrl.bc.ca

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