Software localization can be hard. Whether you're a start-up hoping to conquer the world or an enterprise software company managing hundreds of releases a year, the pitfalls in creating world-ready software are legion. From ensuring basic internationalization, to deciding where in the world they want their software to be, to getting software to speak users' language in just the right way, software publishers face formidable challenges. This session provides you with a path to overcome those challenges. Melissa Biggs (Informatica) and Martin Guttinger (VMware), participated in a discussion led by SDL's Jessica Roland, and can guide you on the goals and best practices to get started. They shared critical success factors as well as hard lessons learned from long experience. Session attendees will get a concrete understanding of what it takes to create a truly global software experience for customers, from steps to take through tools to use. This presentation was given at Information Development World on October 1, 2015.

1. SDL Proprietary and Confidential
Creating a Global
Software Experience
Information Development World
October 1, 2015

2. 2
Melissa Biggs
Sr. Manager Globalization, Informatica
@mmbiggs
Martin Guttinger
Sr. Technical Program Manager, VMware
@martinguttinger
Moderator: Jessica Roland, SDL
@Jessica_Roland
Our Panel

3. 3
Software localization is challenging!
On the path to global software
Many pitfalls there are!
Both technical and business challenges
For all kinds of team members
And all sizes of companies
Learn best practices - avoid hard lessons you will!
Coming soon to theaters near you!
Source: www.starwars.com

4. 4
Panel questions
○ How are I18N and L10N organized in your company?
○ What does global software success look like?
○ Is simshipping still necessary for success?
○ Does Agile Development really work for creating global
software?
○ What about Continuous Localization as a model?
○ Are I18N and L10N “old hat” now?
○ Your top 3 tips for avoiding global software pain

5. 5
Additional Resources
○ Val Swisher’s Global Content Strategy: A Primer (co-published by The Content Wrangler!)
○ Unicode Consortium (www.unicode.org)
○ Translation Automation User Society (taus.net)
○ Localization World (locworld.com)
○ Common Sense Advisory (commonsenseadvisory.com)
○ Localization Unconference (LinkedIn group)
○ IMUG (imug.org)

6. 6
“Do. Or do not. There is no try.” The Empire Strikes Back (source www.starwars.com)