1.
1 © 2018 NetApp, Inc. All rights reserved.

2.
The Value Proposition
of Content Strategy
© 2018 NetApp, Inc. All rights reserved.
Anna Schlegel
Sr. Director
Globalization, Product Portfolio Solutions, and Information Engineering
November 2018

3.
Globalization
30,000 ft. view
3 © 2018 NetApp, Inc. All rights reserved.

4.
Enterprise Globalization
The Journey to
4 © 2018 NetApp, Inc. All rights reserved.

5.
CFO to CEO
5 © 2018 NetApp, Inc. All rights reserved.

6.
The power of C
level mentors
and sponsors
6 © 2018 NetApp, Inc. All rights reserved.

7.
7 © 2018 NetApp, Inc. All rights reserved.
NetApp Japan
# 1 in Flash Storage

8.
Globalization Maturity Forum
Departments
NETAPPU • HR • IT • CHANNELS • 3 BUs
SALES • LEGAL • PROFESSIONAL SERVICES
OPERATIONS • SUPPORT • MARKETING
13 Monthly
Forum
Meetings12
39 Champions
8 © 2018 NetApp, Inc. All rights reserved.
Across NetApp

9.
When you
think you
have it all
figured out
9 © 2018 NetApp, Inc. All rights reserved.

10.
Information Engineering
Content Landscape
10 © 2018 NetApp, Inc. All rights reserved.

11.
Information Engineering
Globalization
11 © 2018 NetApp, Inc. All rights reserved.
+

12.
What We Saw…
12 © 2018 NetApp, Inc. All rights reserved.

13.
Lead Enterprise Content Strategy
13 © 2018 NetApp, Inc. All rights reserved.

14.
14 © 2018 NetApp, Inc. All rights reserved.

15.
15 © 2018 NetApp, Inc. All rights reserved.
Marketing

16.
Buyer’s Journey
From beginning to end
16 © 2018 NetApp, Inc. All rights reserved.

17.
17 © 2018 NetApp, Inc. All rights reserved.
Enterprise Content
Strategy Forum
Information
Technology
Technical
Marketing
Information
Engineering
Digital
Support
Legal
HRIS
Brand
Marketing
Product
Portfolio
Solutions
Net2
Field Portal
Globalization
Strategy
Digital
Marketing
NetApp
University

18.
Champions
18 © 2018 NetApp, Inc. All rights reserved.

19.
Mapping the
future of content
at NetApp
19 © 2018 NetApp, Inc. All rights reserved.

20.
20 © 2018 NetApp, Inc. All rights reserved.

21.
21 © 2018 NetApp, Inc. All rights reserved.

22.
8Workgroups
seventy-five workgroup members
36 Forum Participants
22 © 2018 NetApp, Inc. All rights reserved.
Monthly
Forum
Meetings
12
The Enterprise Content Strategy Forum
Across NetApp
Teams17

23.
23 © 2018 NetApp, Inc. All rights reserved.
From strategy to execution
Taskforce with 12 sessions to understand
Design an enterprise content strategy
Develop a measurement framework
Design the content management playbook
Plan for omni-channel personalization
Formalize enterprise content governance
Implement a dynamic content model
Build out enterprise search capabilities Streamline the CMS ecosystem
Create a content maturity model
Deliver a content strategy proof of concept

24.
24 © 2018 NetApp, Inc. All rights reserved.

25.
Anna Schlegel
Sr. Director
Globalization, Product Portfolio
Solutions, and Information Engineering
© 2018 NetApp, Inc. All rights reserved.
Follow @annapapallona, @NetAppG11N, @NetAppDoc