Working Together - When Content Quality Really Matters with Andrew Bredenkamp

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Whether your content is designed to save lives, sell products or support customers, quality is critical. But departmental silos, conflicting priorities, stand-alone systems and misaligned metrics often make this difficult, if not impossible for most organizations to achieve. Join Dr. Andrew Bredenkamp, CEO of Acrolinx, as he shares enchanting stories from around the globe on how organizations are challenging the status quo and creating amazing content at scale. This presentation was given at Information Development World on October 1, 2015.

Technology

WORKING TOGETHER –
When Language Really Matters

Global teams
working together
on tough language
problems

Content Marketing
Conference Cologne
The Content Quality
Imperative

2015
Engaging Content 54%
Producing Content Consistently 50%
Measuring 49%

Only 31% exceeded the
benchmark target of 72

A Tale of Two Blog Posts
121 Social
Shares
7 Social
Shares

Consistency & Satisfaction
CustomerSatisfaction
Consistency

Working Together - When Content Quality Really Matters with Andrew Bredenkamp

Content is everywhere we look today. Brands increasingly generate content targeted at consumers who interact and buy their products and services without even realizing how much effort was put into generating that content. Yet how is the customer experience if they do not speak the language in which the content was written? Probably as good as if you were asked to read Don Quixote in Inuktitut. But you probably know that already – especially if you attended any session of Information Development World. What you might not know is how brands like Box, FICO and Netflix are overcoming the challenges they faced throughout the years when localizing their content. In this session, they discuss situations that will sound familiar to anyone involved with localization. Whether you are starting to consider going global, looking for advice on how to increase your localization budget or facing mind-boggling internationalization issues, our panel experts will provide the life-changing answers you will not find elsewhere. This presentation was given at Information Development World on October 1, 2015.

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We aim to create high-quality content. We really do. But, more-often-than-not, we fail. We understand that high-quality content must be clear, concise, and consistent in voice, tone, and terminology. We also know that it’s supposed to be easily findable, accessible, retrievable, and relevant those who need it—delivered when, where, and how they prefer it. Crafting content that follows the rules (grammar, punctuation, linguistics) isn’t good enough. Our content also has to be helpful. In this fast-paced talk, Scott Abel describes what it means to be helpful. You’ll discover how understanding the power of explanation Presented November 27, 2018, at Quadrus Conference Center for Information Development World 2018.

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