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The IN(put)S and
OUT(put)S of Structured
Content
Regina Lynn Preciado,
Senior Content Strategist
Content Rules, Inc.
Your customers need to find
what they need
when they need it
in the context of what they’re trying
to do
FINDABLE SCALABLE USABLE
Structured Content is how we get there
Changes the way you:
Create content
Store content
Manage content
Deliver content
It’s simple.
Inputs
Assembly
Outputs
Where to start
Activity:
Identify structure in
current content
Identify structure in existing content
1 Select one output type
• User guide
• Support article
• eLearning unit
• Help top...
Quiz
[Workshop Part 1-3] Modernizing Your Technical Resource Center - Assessing the Current State with Regina Preciado of Conte...
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[Workshop Part 1-3] Modernizing Your Technical Resource Center - Assessing the Current State with Regina Preciado of Content Rules, Inc.

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Part 1: Assessing the Current State: Needs Analysis and Information Gathering

Learn how to assess the current state of your technical support content by looking through the lens of content strategy and content engineering.

Traditionally, technical details about products and services were considered to be post-purchase content. Technical information — the stuff contained in owner’s manuals, user guides, and other instructional materials — was provided to consumers only after they purchased a product or service. However, that’s changing as companies recognize that prospects often search the web for technical content to make purchasing decisions.

Think of a technical resource center as an online, one-stop shop for information about your products and services. Over time, and done well, a technical resource center can help you grow your business by attracting prospects, while simultaneously working to support and build loyalty and trust with existing customers.

Presented November 27, 2018, at Quadrus Conference Center for Information Development World 2018.

Published in: Technology
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[Workshop Part 1-3] Modernizing Your Technical Resource Center - Assessing the Current State with Regina Preciado of Content Rules, Inc.

  1. 1. The IN(put)S and OUT(put)S of Structured Content Regina Lynn Preciado, Senior Content Strategist Content Rules, Inc.
  2. 2. Your customers need to find what they need when they need it in the context of what they’re trying to do
  3. 3. FINDABLE SCALABLE USABLE
  4. 4. Structured Content is how we get there Changes the way you: Create content Store content Manage content Deliver content
  5. 5. It’s simple.
  6. 6. Inputs
  7. 7. Assembly
  8. 8. Outputs
  9. 9. Where to start
  10. 10. Activity: Identify structure in current content
  11. 11. Identify structure in existing content 1 Select one output type • User guide • Support article • eLearning unit • Help topic 2 Select one representative example • Most recent release • Epitome of the output type • Highest quality • Likely to migrate to structure 4 Compare with other samples • Create comprehensive list of what to include, in what order, in that output type 3 Identify structure • What inputs are included? • In what order?
  12. 12. Quiz

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