Content Engineering Panel - Colleen Jones Ann Rockley and Rahel Bailie
•
0 likes•1,057 views
This document outlines an agenda for a content engineering panel discussion moderated by Colleen Jones. The panel will discuss the definition of content engineering, why it is important now, whether it is just an IT thing, the biggest success and failure they have seen along with key lessons, and take questions from the audience. The panelists include Ann Rockley, Philip Wisniewski, Rahel Bailie, and Scott Youngblom.
Report
Share
Report
Share
Download to read offline
Recommended
So You Want to be a Content Engineer (ICC 2014)
A presentation that sought to introduce the fundamental concepts and principles behind the emergent idea of Content Engineering. Served as the kick-off presentation in the Content Engineering track at Intelligent Content 2014 in San Jose (February 2014).
What Does it Mean to Be Helpful? with Scott Abel, The Content Wrangler
We aim to create high-quality content. We really do. But, more-often-than-not, we fail. We understand that high-quality content must be clear, concise, and consistent in voice, tone, and terminology. We also know that it’s supposed to be easily findable, accessible, retrievable, and relevant those who need it—delivered when, where, and how they prefer it.
Crafting content that follows the rules (grammar, punctuation, linguistics) isn’t good enough. Our content also has to be helpful.
In this fast-paced talk, Scott Abel describes what it means to be helpful. You’ll discover how understanding the power of explanation
Presented November 27, 2018, at Quadrus Conference Center for Information Development World 2018.
Putting Design Thinking to Work with Buck Bard of Canary.Works
Reimagining and reinventing customer support is expensive and hard. We hear that all the time. But it doesn’t have to be. In fact, if you do it “right” it can be fairly cheap and fun. In this session, we will look at using a Design Thinking approach to imagine new realities, create prototypes quickly and cheaply, and iterate on this to create a roadmap to your transformation.
Perhaps most important is that we will discuss some of the freely available tools that will help and guide you through the Design Thinking landscape. Unlike most speeches, we will give you specific, tangible baby steps to take once you get back to your own work lives.
Three Takeaways
1) Understand the power of Design Thinking
2) Imagine what Design Thinking can do for you
3) Know what tools are available and where to find them
Presented November 27, 2018, at Quadrus Conference Center for Information Development World 2018.
[Workshop Part 1-3] Modernizing Your Technical Resource Center - Assessing th...
[Workshop Part 1-3] Modernizing Your Technical Resource Center - Assessing th...Information Development World
Part 1: Assessing the Current State: Needs Analysis and Information Gathering
Learn how to assess the current state of your technical support content by looking through the lens of content strategy and content engineering.
Traditionally, technical details about products and services were considered to be post-purchase content. Technical information — the stuff contained in owner’s manuals, user guides, and other instructional materials — was provided to consumers only after they purchased a product or service. However, that’s changing as companies recognize that prospects often search the web for technical content to make purchasing decisions.
Think of a technical resource center as an online, one-stop shop for information about your products and services. Over time, and done well, a technical resource center can help you grow your business by attracting prospects, while simultaneously working to support and build loyalty and trust with existing customers.
Presented November 27, 2018, at Quadrus Conference Center for Information Development World 2018.
[Workshop Part 1-4] Modernizing Your Technical Resource Center - Assessing th...
[Workshop Part 1-4] Modernizing Your Technical Resource Center - Assessing th...Information Development World
Part 1: Assessing the Current State: Needs Analysis and Information Gathering
Learn how to assess the current state of your technical support content by looking through the lens of content strategy and content engineering.
Traditionally, technical details about products and services were considered to be post-purchase content. Technical information — the stuff contained in owner’s manuals, user guides, and other instructional materials — was provided to consumers only after they purchased a product or service. However, that’s changing as companies recognize that prospects often search the web for technical content to make purchasing decisions.
Think of a technical resource center as an online, one-stop shop for information about your products and services. Over time, and done well, a technical resource center can help you grow your business by attracting prospects, while simultaneously working to support and build loyalty and trust with existing customers.
Presented November 27, 2018, at Quadrus Conference Center for Information Development World 2018.[Panel] Convincing Your Company to Improve Your Technical Resource Center
[Panel] Convincing Your Company to Improve Your Technical Resource CenterInformation Development World
Moderated by Paul Perrotta with Panelists: Michael Rosinski of Astoria Software, Julie Newcome of Ultimate Software, Joe Gelb of Zoomin Software, Ray Gallon of The Transformation Society, Alex Masycheff of Intuillion, Ltd., and Anna N. Schlegel of Net App.
Budgets are tight. Times are lean. But you know you need to improve your Technical Resource Center. You could just hope it happens. Or, you could learn from the lessons of those who have gone before you. In this fast-paced panel discussion, Paul Perrotta will ask a panel of seasoned professionals for advice on how to pitch your ideas and secure funding. The panelists discuss the pitfalls to avoid, and they’ll share approaches, pro-tips, and advice to help you get what you need.
Applying Agile and Lean Thinking to Content Development and Delivery with Rya...
Applying Agile and Lean Thinking to Content Development and Delivery with Rya...Information Development World
Ryan MacCarrigan’s keynote covers the growing role of Agile Development and Lean in the context of content development and delivery—where complex content is the “product” and the end goal is to shorten cycle times, eliminate waste, or improve measured business outcomes without sacrificing quality or accuracy.
The audience will learn:
How to structure strategic content development in a similar fashion to the Agile product development lifecycle
How the “Build-Measure-Learn” framework of Lean Startup fame can be applied to rapid content testing and delivery
How developing a Lean mindset can help content-driven organizations break down silos and “Fail Fast,” improving overall institutional knowledge.
Presented November 28, 2018, at Quadrus Conference Center for Information Development World 2018.[Case Study] Adopting an Agile Content Development Process with Debra Brinson...
[Case Study] Adopting an Agile Content Development Process with Debra Brinson...Information Development World
My colleague and I managed a team of 5 to 7 writers, using Agile processes to successfully overhaul a Help system for complex genetic sequencing software in just over six months. The approach uses 3 weekly sprints that gets each writer 1) analyzing and identifying gaps in existing content 2) writing and updating content, and then 3) peer editing and revising content. The sprints overlap so that every week each writer is actively writing, peer reviewing and editing content.
Facing deadlines for frequent quarterly releases, we used Excel spreadsheets and OneNote notebooks to record meeting notes, topic TOCs and assignments, rather than a more administrative intensive ticket-based system (such as JIRA). Writers, whose skill levels ranged from junior to senior, learned how to use the software through hour-long question-and-answer group sessions with SMEs.
Attend this session to learn how an agile writing process can help boost collaboration and increase comradeship amongst information developers; decrease the time spent with subject matter experts, and optimize content development.
Presented November 28, 2018, at Quadrus Conference Center for Information Development World 2018.Recommended
So You Want to be a Content Engineer (ICC 2014)
A presentation that sought to introduce the fundamental concepts and principles behind the emergent idea of Content Engineering. Served as the kick-off presentation in the Content Engineering track at Intelligent Content 2014 in San Jose (February 2014).
What Does it Mean to Be Helpful? with Scott Abel, The Content Wrangler
We aim to create high-quality content. We really do. But, more-often-than-not, we fail. We understand that high-quality content must be clear, concise, and consistent in voice, tone, and terminology. We also know that it’s supposed to be easily findable, accessible, retrievable, and relevant those who need it—delivered when, where, and how they prefer it.
Crafting content that follows the rules (grammar, punctuation, linguistics) isn’t good enough. Our content also has to be helpful.
In this fast-paced talk, Scott Abel describes what it means to be helpful. You’ll discover how understanding the power of explanation
Presented November 27, 2018, at Quadrus Conference Center for Information Development World 2018.
Putting Design Thinking to Work with Buck Bard of Canary.Works
Reimagining and reinventing customer support is expensive and hard. We hear that all the time. But it doesn’t have to be. In fact, if you do it “right” it can be fairly cheap and fun. In this session, we will look at using a Design Thinking approach to imagine new realities, create prototypes quickly and cheaply, and iterate on this to create a roadmap to your transformation.
Perhaps most important is that we will discuss some of the freely available tools that will help and guide you through the Design Thinking landscape. Unlike most speeches, we will give you specific, tangible baby steps to take once you get back to your own work lives.
Three Takeaways
1) Understand the power of Design Thinking
2) Imagine what Design Thinking can do for you
3) Know what tools are available and where to find them
Presented November 27, 2018, at Quadrus Conference Center for Information Development World 2018.
[Workshop Part 1-3] Modernizing Your Technical Resource Center - Assessing th...
[Workshop Part 1-3] Modernizing Your Technical Resource Center - Assessing th...Information Development World
Part 1: Assessing the Current State: Needs Analysis and Information Gathering
Learn how to assess the current state of your technical support content by looking through the lens of content strategy and content engineering.
Traditionally, technical details about products and services were considered to be post-purchase content. Technical information — the stuff contained in owner’s manuals, user guides, and other instructional materials — was provided to consumers only after they purchased a product or service. However, that’s changing as companies recognize that prospects often search the web for technical content to make purchasing decisions.
Think of a technical resource center as an online, one-stop shop for information about your products and services. Over time, and done well, a technical resource center can help you grow your business by attracting prospects, while simultaneously working to support and build loyalty and trust with existing customers.
Presented November 27, 2018, at Quadrus Conference Center for Information Development World 2018.
[Workshop Part 1-4] Modernizing Your Technical Resource Center - Assessing th...
[Workshop Part 1-4] Modernizing Your Technical Resource Center - Assessing th...Information Development World
Part 1: Assessing the Current State: Needs Analysis and Information Gathering
Learn how to assess the current state of your technical support content by looking through the lens of content strategy and content engineering.
Traditionally, technical details about products and services were considered to be post-purchase content. Technical information — the stuff contained in owner’s manuals, user guides, and other instructional materials — was provided to consumers only after they purchased a product or service. However, that’s changing as companies recognize that prospects often search the web for technical content to make purchasing decisions.
Think of a technical resource center as an online, one-stop shop for information about your products and services. Over time, and done well, a technical resource center can help you grow your business by attracting prospects, while simultaneously working to support and build loyalty and trust with existing customers.
Presented November 27, 2018, at Quadrus Conference Center for Information Development World 2018.[Panel] Convincing Your Company to Improve Your Technical Resource Center
[Panel] Convincing Your Company to Improve Your Technical Resource CenterInformation Development World
Moderated by Paul Perrotta with Panelists: Michael Rosinski of Astoria Software, Julie Newcome of Ultimate Software, Joe Gelb of Zoomin Software, Ray Gallon of The Transformation Society, Alex Masycheff of Intuillion, Ltd., and Anna N. Schlegel of Net App.
Budgets are tight. Times are lean. But you know you need to improve your Technical Resource Center. You could just hope it happens. Or, you could learn from the lessons of those who have gone before you. In this fast-paced panel discussion, Paul Perrotta will ask a panel of seasoned professionals for advice on how to pitch your ideas and secure funding. The panelists discuss the pitfalls to avoid, and they’ll share approaches, pro-tips, and advice to help you get what you need.
Applying Agile and Lean Thinking to Content Development and Delivery with Rya...
Applying Agile and Lean Thinking to Content Development and Delivery with Rya...Information Development World
Ryan MacCarrigan’s keynote covers the growing role of Agile Development and Lean in the context of content development and delivery—where complex content is the “product” and the end goal is to shorten cycle times, eliminate waste, or improve measured business outcomes without sacrificing quality or accuracy.
The audience will learn:
How to structure strategic content development in a similar fashion to the Agile product development lifecycle
How the “Build-Measure-Learn” framework of Lean Startup fame can be applied to rapid content testing and delivery
How developing a Lean mindset can help content-driven organizations break down silos and “Fail Fast,” improving overall institutional knowledge.
Presented November 28, 2018, at Quadrus Conference Center for Information Development World 2018.[Case Study] Adopting an Agile Content Development Process with Debra Brinson...
[Case Study] Adopting an Agile Content Development Process with Debra Brinson...Information Development World
My colleague and I managed a team of 5 to 7 writers, using Agile processes to successfully overhaul a Help system for complex genetic sequencing software in just over six months. The approach uses 3 weekly sprints that gets each writer 1) analyzing and identifying gaps in existing content 2) writing and updating content, and then 3) peer editing and revising content. The sprints overlap so that every week each writer is actively writing, peer reviewing and editing content.
Facing deadlines for frequent quarterly releases, we used Excel spreadsheets and OneNote notebooks to record meeting notes, topic TOCs and assignments, rather than a more administrative intensive ticket-based system (such as JIRA). Writers, whose skill levels ranged from junior to senior, learned how to use the software through hour-long question-and-answer group sessions with SMEs.
Attend this session to learn how an agile writing process can help boost collaboration and increase comradeship amongst information developers; decrease the time spent with subject matter experts, and optimize content development.
Presented November 28, 2018, at Quadrus Conference Center for Information Development World 2018.[Case Study] Content User Experience - Quality versus Quantity with Eeshita G...
[Case Study] Content User Experience - Quality versus Quantity with Eeshita G...Information Development World
Designing the content experience revolves around the quality and the quantity of content. Answering questions like what kind of content, how much of it, and where should it be located are prime in a content professional’s mind. In her talk, Eeshita will discuss and share the pillars of content user experience — both quality and quantity. The attendees will learn techniques and processes to enable quality and monitor quantity of valuable content.
Presented November 28, 2018, at Quadrus Conference Center for Information Development World 2018.The Science Behind Good Page Design
Effective page design is often overlooked in the development of technical information. Studies have shown that the visual design of information has an immediate and lasting visceral impact on both credibility and usability. Good page design ensures that information is easy to find, read, understand, and remember. The science of human visual perception and attention provides a foundation for understanding traditional design elements and principles, and how they can be combined to ensure high-quality, effective information development.
Presented November 28, 2018, at Quadrus Conference Center for Information Development World 2018.
Forget Artificial Intelligence - Stop Squandering Human Intelligence with Mik...
Forget Artificial Intelligence - Stop Squandering Human Intelligence with Mik...Information Development World
Before you’re ready to answer your customers’ questions, you need to ask some of your own: Where is the information leaking out of my content? How can I capture the human intelligence that went into writing the information in the first place? Where does my information development process have too much friction?
Find out how asking and answering these questions can help support your information developers as they create understandable information and actionable intelligence for both humans and bots. Identify your information leaks and learn how to stop them. Learn how to remove friction to stop wasting people’s time and to transform your information development and delivery process. Create the future by leveraging your intellectual property.
Presented November 28, 2018, at Quadrus Conference Center for Information Development World 2018.Organizing Content the Right Way with Jeannette Stewart of Translation Commons
Organizing Content the Right Way with Jeannette Stewart of Translation CommonsInformation Development World
Translation Commons is a nonprofit aiming to be an online one-stop community for all information relating to translation and localization. How do you organize content for an entire industry? How do you create a website structure that allows users to find the information they need, even when it’s a needle in a haystack?
Content planning or Information Architecture determines how information is displayed or accessed. For Translation Commons, planning took much longer than development and it was worth every second of it.
The audience will learn of various techniques and methodologies which will help them organize large sets of information.
Presented November 28, 2018, at Quadrus Conference Center for Information Development World 2018.[Workshop Part 2-4] Driving Toward the Future State with Joe Gelb of Zoomin S...
[Workshop Part 2-4] Driving Toward the Future State with Joe Gelb of Zoomin S...Information Development World
Workshop Part 2: Creating the Future State: Enterprise Content Creation, Structure and Distribution
Learn how to plan and implement a future state of enterprise content creation, structure, management, and delivery for a modern technical resource center.
Traditionally, technical details about products and services were considered to be post-purchase content. Technical information — the stuff contained in owner’s manuals, user guides, and other instructional materials — was provided to consumers only after they purchased a product or service. However, that’s changing as companies recognize that prospects often search the web for technical content to make purchasing decisions.
Think of a technical resource center as an online, one-stop shop for information about your products and services. Over time, and done well, a technical resource center can help you grow your business by attracting prospects, while simultaneously working to support and build loyalty and trust with existing customers.
Presented November 27-28, 2018, at Quadrus Conference Center for Information Development World 2018.The Value Proposition of Content Strategy with Anna Schlegel, NetApp
The NetApp content strategy team is driving a wide-reaching effort to simplify content creation, sharing, delivery, and content management systems reduction. Anna Schlegel will share how her team is leading an enterprise-wide effort to build a more connected content experience at NetApp with sponsorship at the CEO and SVP level across the entire organization.
In this presentation, attendees learn how to design a corporate content strategy, streamline the content ecosystem, obsolete unnecessary content, and formalize content governance. The key to this effort is selling the value proposition such as reduced cost, reduced complexity, and a better customer experience.
Anna will help you understand how to identify key players, navigate internal politics, and set the stage for content strategy success company-wide. You’ll leave knowing how to set the right goals, create teams, develop leaders, and utilize tracking methodologies.
Takeaways:
1) Setting the stage across the whole company for success
2) Identifying key players and navigating internal politics
3) Identifying the right goals, teams, leaders and tracking methodologies
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.
Data-Driven to Know We Have Effective Content with Jenifer Schlotfeldt and Co...
Data-Driven to Know We Have Effective Content with Jenifer Schlotfeldt and Co...Information Development World
More and more we’re seeing data that indicates we need increased focus on improving our clients’ experience with technical content. But, how do you know what to focus on and where to target first? Introducing a content analytics toolbox that we rolled out to our IBM Cloud content contributors. The toolbox includes a variety of tools that authors can use to identify what content to work on and how to measure content improvements.
This case study shows how we gained adoption of the use of the toolbox, as well as some concrete examples of the tooling and data.
Takeaways:
1) How do I know what to prioritize?
2) How can I prove my content is impacting the business?
3) What are others doing?
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.Leveraging Microcontent for Effective Customer Experiences with Rob Hanna, Pr...
Leveraging Microcontent for Effective Customer Experiences with Rob Hanna, Pr...Information Development World
Your customers demand reliable customer service and don’t have time to waste with poor self-serve support portals that contain less helpful content than they should. Many customer service agents suffer from a lack of good warrantied product information and spend a lot of time copying and pasting information from PDFs, emails, and websites. The technology they use seems to be in constant flux yet access to the information they need doesn’t seem to get that much better. There has got to be a better way.
What if there was a better medium for finding, using, and exchanging the highest value content in your organization? Microcontent is a basic building block of good product documentation. When it can be broken out of that content, it can be used in many ways to feed other documents, FAQs, emails, knowledge bases, and even chatbots. Microcontent is also an ideal level of granularity to contribute and curate new source information to be used across the enterprise. So what is it and how does it work to provide a better customer service experience? Attend this session to gain more insight into microcontent and how it can help.
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.[Case Study] Harnessing Engaging Content for a Richer Customer Experience wit...
[Case Study] Harnessing Engaging Content for a Richer Customer Experience wit...Information Development World
Mayo Clinic’s mobile app serves as both a resource for patients who depend on it for tasks like viewing lab results and making appointments and as a health engagement tool to keep the brand top-of-mind for anyone who might need Mayo Clinic services someday.
In this case study, find out how a Mayo Clinic team converted a huge library of health information to an engaging, mobile-friendly content experience. Learn how core content has been enhanced with hundreds of original visual and editorial pieces – built using a repeatable process geared for high-volume production. Explore how new features like mobile notifications and content search have addressed user needs while driving to new app downloads, now 1 million+ and counting.
Three Takeaways
1) How content can serve as an engagement tool while facilitating transactional tasks and resources
2) Simple curation and metadata strategies for delivering a seamless experience using multiple content sources
3) Tips on creating mobile-first content for short attention spans
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.
What's Your Problem? Creating a Project Brief to Build Consensus with Doreen ...
What's Your Problem? Creating a Project Brief to Build Consensus with Doreen ...Information Development World
Do you see a problem that is so obvious that everyone should see it, but they don’t? Do you have great data about a pain point for your customers, but don’t know where to go with it? In this session, we’ll talk about project briefs — what they are, and how they can be an invaluable tool for building consensus and getting your stakeholders and teams on board.
In this session, you will learn:
1) How to pull together various data points into a cohesive project brief; 2) How to use a project brief to effectively present the problem/issue; 3) And, most importantly, why a project brief isn’t the right platform for solutioning.
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.Building Conversational Interfaces - The Do's and Don'ts with Ondrej Sirocka
Building Conversational Interfaces - The Do's and Don'ts with Ondrej SirockaInformation Development World
Building a conversational interface that people actually want to use can be tough a process. From understanding what users enter to providing logical responses, there’s a lot to create a successful experience. This presentation provides tips for designing conversational interfaces and the content that powers them. If you’re considering adding chatbots or voice-activated devices to your content delivery strategy, this session is right for you.
Takeaways
1) Tips for designing conversational interface
2) Tips for writing conversational content
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.When Rule-Based Chatbots Hit the Wall - How to Overcome their Limitations wit...
When Rule-Based Chatbots Hit the Wall - How to Overcome their Limitations wit...Information Development World
Most chatbots are rule-based. A rule defines that if certain keywords occur in the user’s question, a certain piece of content should be displayed. For example, “if the question includes words ‘replace’ and ‘battery,’ show the topic about replacing a battery.”
While this method is easy and relatively cheap to implement, it covers only simple use cases. It may work perfectly well if the amount of content is small and it’s not frequently updated. But what about a case when the procedure of replacing a battery is different for different product models? Or what if it’s different depending on the user’s role, and there are multiple possible roles and their combinations? You’d have to explicitly add rules for each variation and instruct the chatbot about the questions the user should be asked when information required for a precise and relevant answer is missing in the user’s question.
On top of that, every time you add new content, you have to manually add new rules. In the long run, rule-based chatbots are expensive and difficult to maintain, if the amount of content is significant and it’s frequently updated.
Another approach is to build a knowledge map of the subject domain which would automatically guide the chatbot about the questions the user should be asked, automatically identify semantic metadata of the content, and map the metadata to the knowledge map. This approach would make the chatbot smarter while reducing the maintenance efforts and costs.
In this session, Alex talks about both approaches and sees which approach works better in different use cases.
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.The Value of Visual Content and the Simplified User Interface with Daniel Fos...
The Value of Visual Content and the Simplified User Interface with Daniel Fos...Information Development World
It can be difficult to onboard users to new and complex interfaces and workflows. New research shows that images and video enhance understanding and retention of complex information and tasks and can even increase productivity, but software often changes quickly and requires regular updates and localization.
How can we leverage the power of visual communication without having to constantly localize new visual content? Simplified User Interface (SUI) helps you create powerful and useful images to help your users better understand your content while extending its shelf life and often eliminating the need for localization.
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.There's No AI Without IA with Seth Earley
Artificial intelligence (AI) is getting lots of attention but one key aspect is often overlooked, understated, or underestimated: the training of the AI through the behind-the-scenes preparation of the data. Getting an AI application to actually do something useful does not happen by magic. Algorithms are in place today, but until the system is taught, it will not produce the results you are hoping for. The more research you do, the more you realize that AI only works when it has the data it needs to spot trends, identify patterns, and provide functionality. No data? No AI. And it can't use just any unstructured data. The data needs to be high-quality data. Yes, it can be messy, but it can’t be poor quality. And depending on the application, the data will require structure and curation. Attend this keynote presentation from Seth Earley, CEO of Earley Information Sciences, to learn how to train your AI, the kinds of data that are needed to make it work, and why intelligent content is vital for artificial intelligence. November 30, 2017
When Is Voice The Best Choice? with Carol Valdez
Using your voice to control your world used to be the topic of science fiction, but with recent improvements in speech recognition technology, it’s now become a reality. More and more businesses are introducing voice applications to help their prospects, customers, and employees complete complex tasks more quickly and easily than ever by leveraging the power of the most natural form of human communication: speech. In this session with Carol Valdez, you’ll discover how to identify content challenges that are excellent candidates for voice solutions. November 29, 2017
Designing Agentive Technology with Christopher Noessel
Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. They challenge strategists and product owners to think in new ways, since they deliver value mostly when the user isn’t paying them any attention. Join Christopher Noessel of IBM as he introduces us to the concepts from his new book, "Designing Agentive Technology: AI That Works For People" (Rosenfeld Media, 2017). Attendees will learn what agentive technology is—and what it isn’t—and why it matters to businesses and consumers alike. You’ll leave understanding how agentive technology can be used to solve practical problems and what impacts its adoption may have on content professionals. And, you'll discover why we are increasingly moving from systems that help to systems that do. November 30, 2017
How Do Chatbots Work? with Alex Masycheff
Chatbots are an emerging content delivery channel that promises many significant benefits to the companies that launch them. Implemented well, content consumers benefit, too. But how does a chatbot work, exactly? Join Alex Masycheff to discover how to provide content to chatbots, and what are the issues that we need to consider to do so successfully. November 28, 2017
A Bot At Work: Microsoft Virtual Support Agent with Doug Kim
In this presentation, discover how Microsoft’s Virtual Support Agent works and what it takes to make it talk. Microsoft’s Doug Kim walks through what it does, and how the team plans the content that powers thousands of conversations every day. November 28, 2017
Introduction to the Elements of Conversational Design with Lauren Golembiewski
Introduction to the Elements of Conversational Design with Lauren GolembiewskiInformation Development World
Getting voice right means understanding the essentials before you get started. This session aims to equip you with a foundational knowledge of conversational design, including the basics of the core technology behind conversational interfaces.
With Lauren Golembiewski, you’ll learn the importance of applying user experience principles to conversational interfaces, gain insight into the value user experience patterns can provide, and you’ll discover how to avoid making the mistakes made by those who came before you. You’ll leave understanding some of the many ways you can use conversational interfaces, and the considerations you’ll need to make before you start designing content. November 29, 2017Mayo Clinic First Aid - A New Alexa Skill for Health Guidance with Lee Engfer
Mayo Clinic First Aid - A New Alexa Skill for Health Guidance with Lee EngferInformation Development World
Mayo Clinic First Aid is a skill developed for Amazon’s Alexa voice service that provides self-care instructions for dozens of everyday mishaps and other illnesses or injuries, such as spider bites, sunburn or stroke. A small team at Mayo Clinic partnered with a voice-first technology developer to adapt existing digital content for a voice interface. With Lee Engfer, you’ll get a start-to-finish overview of the process, including a demo of the skill.
You will learn how the team created the skill using voice-first technology. And you’ll discover how the content is structured and tagged to support conversation. Challenges and lessons learned will also be discussed. November 29, 2017What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.More Related Content
More from Information Development World
[Case Study] Content User Experience - Quality versus Quantity with Eeshita G...
[Case Study] Content User Experience - Quality versus Quantity with Eeshita G...Information Development World
Designing the content experience revolves around the quality and the quantity of content. Answering questions like what kind of content, how much of it, and where should it be located are prime in a content professional’s mind. In her talk, Eeshita will discuss and share the pillars of content user experience — both quality and quantity. The attendees will learn techniques and processes to enable quality and monitor quantity of valuable content.
Presented November 28, 2018, at Quadrus Conference Center for Information Development World 2018.The Science Behind Good Page Design
Effective page design is often overlooked in the development of technical information. Studies have shown that the visual design of information has an immediate and lasting visceral impact on both credibility and usability. Good page design ensures that information is easy to find, read, understand, and remember. The science of human visual perception and attention provides a foundation for understanding traditional design elements and principles, and how they can be combined to ensure high-quality, effective information development.
Presented November 28, 2018, at Quadrus Conference Center for Information Development World 2018.
Forget Artificial Intelligence - Stop Squandering Human Intelligence with Mik...
Forget Artificial Intelligence - Stop Squandering Human Intelligence with Mik...Information Development World
Before you’re ready to answer your customers’ questions, you need to ask some of your own: Where is the information leaking out of my content? How can I capture the human intelligence that went into writing the information in the first place? Where does my information development process have too much friction?
Find out how asking and answering these questions can help support your information developers as they create understandable information and actionable intelligence for both humans and bots. Identify your information leaks and learn how to stop them. Learn how to remove friction to stop wasting people’s time and to transform your information development and delivery process. Create the future by leveraging your intellectual property.
Presented November 28, 2018, at Quadrus Conference Center for Information Development World 2018.Organizing Content the Right Way with Jeannette Stewart of Translation Commons
Organizing Content the Right Way with Jeannette Stewart of Translation CommonsInformation Development World
Translation Commons is a nonprofit aiming to be an online one-stop community for all information relating to translation and localization. How do you organize content for an entire industry? How do you create a website structure that allows users to find the information they need, even when it’s a needle in a haystack?
Content planning or Information Architecture determines how information is displayed or accessed. For Translation Commons, planning took much longer than development and it was worth every second of it.
The audience will learn of various techniques and methodologies which will help them organize large sets of information.
Presented November 28, 2018, at Quadrus Conference Center for Information Development World 2018.[Workshop Part 2-4] Driving Toward the Future State with Joe Gelb of Zoomin S...
[Workshop Part 2-4] Driving Toward the Future State with Joe Gelb of Zoomin S...Information Development World
Workshop Part 2: Creating the Future State: Enterprise Content Creation, Structure and Distribution
Learn how to plan and implement a future state of enterprise content creation, structure, management, and delivery for a modern technical resource center.
Traditionally, technical details about products and services were considered to be post-purchase content. Technical information — the stuff contained in owner’s manuals, user guides, and other instructional materials — was provided to consumers only after they purchased a product or service. However, that’s changing as companies recognize that prospects often search the web for technical content to make purchasing decisions.
Think of a technical resource center as an online, one-stop shop for information about your products and services. Over time, and done well, a technical resource center can help you grow your business by attracting prospects, while simultaneously working to support and build loyalty and trust with existing customers.
Presented November 27-28, 2018, at Quadrus Conference Center for Information Development World 2018.The Value Proposition of Content Strategy with Anna Schlegel, NetApp
The NetApp content strategy team is driving a wide-reaching effort to simplify content creation, sharing, delivery, and content management systems reduction. Anna Schlegel will share how her team is leading an enterprise-wide effort to build a more connected content experience at NetApp with sponsorship at the CEO and SVP level across the entire organization.
In this presentation, attendees learn how to design a corporate content strategy, streamline the content ecosystem, obsolete unnecessary content, and formalize content governance. The key to this effort is selling the value proposition such as reduced cost, reduced complexity, and a better customer experience.
Anna will help you understand how to identify key players, navigate internal politics, and set the stage for content strategy success company-wide. You’ll leave knowing how to set the right goals, create teams, develop leaders, and utilize tracking methodologies.
Takeaways:
1) Setting the stage across the whole company for success
2) Identifying key players and navigating internal politics
3) Identifying the right goals, teams, leaders and tracking methodologies
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.
Data-Driven to Know We Have Effective Content with Jenifer Schlotfeldt and Co...
Data-Driven to Know We Have Effective Content with Jenifer Schlotfeldt and Co...Information Development World
More and more we’re seeing data that indicates we need increased focus on improving our clients’ experience with technical content. But, how do you know what to focus on and where to target first? Introducing a content analytics toolbox that we rolled out to our IBM Cloud content contributors. The toolbox includes a variety of tools that authors can use to identify what content to work on and how to measure content improvements.
This case study shows how we gained adoption of the use of the toolbox, as well as some concrete examples of the tooling and data.
Takeaways:
1) How do I know what to prioritize?
2) How can I prove my content is impacting the business?
3) What are others doing?
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.Leveraging Microcontent for Effective Customer Experiences with Rob Hanna, Pr...
Leveraging Microcontent for Effective Customer Experiences with Rob Hanna, Pr...Information Development World
Your customers demand reliable customer service and don’t have time to waste with poor self-serve support portals that contain less helpful content than they should. Many customer service agents suffer from a lack of good warrantied product information and spend a lot of time copying and pasting information from PDFs, emails, and websites. The technology they use seems to be in constant flux yet access to the information they need doesn’t seem to get that much better. There has got to be a better way.
What if there was a better medium for finding, using, and exchanging the highest value content in your organization? Microcontent is a basic building block of good product documentation. When it can be broken out of that content, it can be used in many ways to feed other documents, FAQs, emails, knowledge bases, and even chatbots. Microcontent is also an ideal level of granularity to contribute and curate new source information to be used across the enterprise. So what is it and how does it work to provide a better customer service experience? Attend this session to gain more insight into microcontent and how it can help.
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.[Case Study] Harnessing Engaging Content for a Richer Customer Experience wit...
[Case Study] Harnessing Engaging Content for a Richer Customer Experience wit...Information Development World
Mayo Clinic’s mobile app serves as both a resource for patients who depend on it for tasks like viewing lab results and making appointments and as a health engagement tool to keep the brand top-of-mind for anyone who might need Mayo Clinic services someday.
In this case study, find out how a Mayo Clinic team converted a huge library of health information to an engaging, mobile-friendly content experience. Learn how core content has been enhanced with hundreds of original visual and editorial pieces – built using a repeatable process geared for high-volume production. Explore how new features like mobile notifications and content search have addressed user needs while driving to new app downloads, now 1 million+ and counting.
Three Takeaways
1) How content can serve as an engagement tool while facilitating transactional tasks and resources
2) Simple curation and metadata strategies for delivering a seamless experience using multiple content sources
3) Tips on creating mobile-first content for short attention spans
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.
What's Your Problem? Creating a Project Brief to Build Consensus with Doreen ...
What's Your Problem? Creating a Project Brief to Build Consensus with Doreen ...Information Development World
Do you see a problem that is so obvious that everyone should see it, but they don’t? Do you have great data about a pain point for your customers, but don’t know where to go with it? In this session, we’ll talk about project briefs — what they are, and how they can be an invaluable tool for building consensus and getting your stakeholders and teams on board.
In this session, you will learn:
1) How to pull together various data points into a cohesive project brief; 2) How to use a project brief to effectively present the problem/issue; 3) And, most importantly, why a project brief isn’t the right platform for solutioning.
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.Building Conversational Interfaces - The Do's and Don'ts with Ondrej Sirocka
Building Conversational Interfaces - The Do's and Don'ts with Ondrej SirockaInformation Development World
Building a conversational interface that people actually want to use can be tough a process. From understanding what users enter to providing logical responses, there’s a lot to create a successful experience. This presentation provides tips for designing conversational interfaces and the content that powers them. If you’re considering adding chatbots or voice-activated devices to your content delivery strategy, this session is right for you.
Takeaways
1) Tips for designing conversational interface
2) Tips for writing conversational content
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.When Rule-Based Chatbots Hit the Wall - How to Overcome their Limitations wit...
When Rule-Based Chatbots Hit the Wall - How to Overcome their Limitations wit...Information Development World
Most chatbots are rule-based. A rule defines that if certain keywords occur in the user’s question, a certain piece of content should be displayed. For example, “if the question includes words ‘replace’ and ‘battery,’ show the topic about replacing a battery.”
While this method is easy and relatively cheap to implement, it covers only simple use cases. It may work perfectly well if the amount of content is small and it’s not frequently updated. But what about a case when the procedure of replacing a battery is different for different product models? Or what if it’s different depending on the user’s role, and there are multiple possible roles and their combinations? You’d have to explicitly add rules for each variation and instruct the chatbot about the questions the user should be asked when information required for a precise and relevant answer is missing in the user’s question.
On top of that, every time you add new content, you have to manually add new rules. In the long run, rule-based chatbots are expensive and difficult to maintain, if the amount of content is significant and it’s frequently updated.
Another approach is to build a knowledge map of the subject domain which would automatically guide the chatbot about the questions the user should be asked, automatically identify semantic metadata of the content, and map the metadata to the knowledge map. This approach would make the chatbot smarter while reducing the maintenance efforts and costs.
In this session, Alex talks about both approaches and sees which approach works better in different use cases.
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.The Value of Visual Content and the Simplified User Interface with Daniel Fos...
The Value of Visual Content and the Simplified User Interface with Daniel Fos...Information Development World
It can be difficult to onboard users to new and complex interfaces and workflows. New research shows that images and video enhance understanding and retention of complex information and tasks and can even increase productivity, but software often changes quickly and requires regular updates and localization.
How can we leverage the power of visual communication without having to constantly localize new visual content? Simplified User Interface (SUI) helps you create powerful and useful images to help your users better understand your content while extending its shelf life and often eliminating the need for localization.
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.There's No AI Without IA with Seth Earley
Artificial intelligence (AI) is getting lots of attention but one key aspect is often overlooked, understated, or underestimated: the training of the AI through the behind-the-scenes preparation of the data. Getting an AI application to actually do something useful does not happen by magic. Algorithms are in place today, but until the system is taught, it will not produce the results you are hoping for. The more research you do, the more you realize that AI only works when it has the data it needs to spot trends, identify patterns, and provide functionality. No data? No AI. And it can't use just any unstructured data. The data needs to be high-quality data. Yes, it can be messy, but it can’t be poor quality. And depending on the application, the data will require structure and curation. Attend this keynote presentation from Seth Earley, CEO of Earley Information Sciences, to learn how to train your AI, the kinds of data that are needed to make it work, and why intelligent content is vital for artificial intelligence. November 30, 2017
When Is Voice The Best Choice? with Carol Valdez
Using your voice to control your world used to be the topic of science fiction, but with recent improvements in speech recognition technology, it’s now become a reality. More and more businesses are introducing voice applications to help their prospects, customers, and employees complete complex tasks more quickly and easily than ever by leveraging the power of the most natural form of human communication: speech. In this session with Carol Valdez, you’ll discover how to identify content challenges that are excellent candidates for voice solutions. November 29, 2017
Designing Agentive Technology with Christopher Noessel
Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. They challenge strategists and product owners to think in new ways, since they deliver value mostly when the user isn’t paying them any attention. Join Christopher Noessel of IBM as he introduces us to the concepts from his new book, "Designing Agentive Technology: AI That Works For People" (Rosenfeld Media, 2017). Attendees will learn what agentive technology is—and what it isn’t—and why it matters to businesses and consumers alike. You’ll leave understanding how agentive technology can be used to solve practical problems and what impacts its adoption may have on content professionals. And, you'll discover why we are increasingly moving from systems that help to systems that do. November 30, 2017
How Do Chatbots Work? with Alex Masycheff
Chatbots are an emerging content delivery channel that promises many significant benefits to the companies that launch them. Implemented well, content consumers benefit, too. But how does a chatbot work, exactly? Join Alex Masycheff to discover how to provide content to chatbots, and what are the issues that we need to consider to do so successfully. November 28, 2017
A Bot At Work: Microsoft Virtual Support Agent with Doug Kim
In this presentation, discover how Microsoft’s Virtual Support Agent works and what it takes to make it talk. Microsoft’s Doug Kim walks through what it does, and how the team plans the content that powers thousands of conversations every day. November 28, 2017
Introduction to the Elements of Conversational Design with Lauren Golembiewski
Introduction to the Elements of Conversational Design with Lauren GolembiewskiInformation Development World
Getting voice right means understanding the essentials before you get started. This session aims to equip you with a foundational knowledge of conversational design, including the basics of the core technology behind conversational interfaces.
With Lauren Golembiewski, you’ll learn the importance of applying user experience principles to conversational interfaces, gain insight into the value user experience patterns can provide, and you’ll discover how to avoid making the mistakes made by those who came before you. You’ll leave understanding some of the many ways you can use conversational interfaces, and the considerations you’ll need to make before you start designing content. November 29, 2017Mayo Clinic First Aid - A New Alexa Skill for Health Guidance with Lee Engfer
Mayo Clinic First Aid - A New Alexa Skill for Health Guidance with Lee EngferInformation Development World
Mayo Clinic First Aid is a skill developed for Amazon’s Alexa voice service that provides self-care instructions for dozens of everyday mishaps and other illnesses or injuries, such as spider bites, sunburn or stroke. A small team at Mayo Clinic partnered with a voice-first technology developer to adapt existing digital content for a voice interface. With Lee Engfer, you’ll get a start-to-finish overview of the process, including a demo of the skill.
You will learn how the team created the skill using voice-first technology. And you’ll discover how the content is structured and tagged to support conversation. Challenges and lessons learned will also be discussed. November 29, 2017More from Information Development World (20)
[Case Study] Content User Experience - Quality versus Quantity with Eeshita G...
[Case Study] Content User Experience - Quality versus Quantity with Eeshita G...
Forget Artificial Intelligence - Stop Squandering Human Intelligence with Mik...
Forget Artificial Intelligence - Stop Squandering Human Intelligence with Mik...
Organizing Content the Right Way with Jeannette Stewart of Translation Commons
Organizing Content the Right Way with Jeannette Stewart of Translation Commons
[Workshop Part 2-4] Driving Toward the Future State with Joe Gelb of Zoomin S...
[Workshop Part 2-4] Driving Toward the Future State with Joe Gelb of Zoomin S...
The Value Proposition of Content Strategy with Anna Schlegel, NetApp
The Value Proposition of Content Strategy with Anna Schlegel, NetApp
Data-Driven to Know We Have Effective Content with Jenifer Schlotfeldt and Co...
Data-Driven to Know We Have Effective Content with Jenifer Schlotfeldt and Co...
Leveraging Microcontent for Effective Customer Experiences with Rob Hanna, Pr...
Leveraging Microcontent for Effective Customer Experiences with Rob Hanna, Pr...
[Case Study] Harnessing Engaging Content for a Richer Customer Experience wit...
[Case Study] Harnessing Engaging Content for a Richer Customer Experience wit...
What's Your Problem? Creating a Project Brief to Build Consensus with Doreen ...
What's Your Problem? Creating a Project Brief to Build Consensus with Doreen ...
Building Conversational Interfaces - The Do's and Don'ts with Ondrej Sirocka
Building Conversational Interfaces - The Do's and Don'ts with Ondrej Sirocka
When Rule-Based Chatbots Hit the Wall - How to Overcome their Limitations wit...
When Rule-Based Chatbots Hit the Wall - How to Overcome their Limitations wit...
The Value of Visual Content and the Simplified User Interface with Daniel Fos...
The Value of Visual Content and the Simplified User Interface with Daniel Fos...
Designing Agentive Technology with Christopher Noessel
Designing Agentive Technology with Christopher Noessel
A Bot At Work: Microsoft Virtual Support Agent with Doug Kim
A Bot At Work: Microsoft Virtual Support Agent with Doug Kim
Introduction to the Elements of Conversational Design with Lauren Golembiewski
Introduction to the Elements of Conversational Design with Lauren Golembiewski
Mayo Clinic First Aid - A New Alexa Skill for Health Guidance with Lee Engfer
Mayo Clinic First Aid - A New Alexa Skill for Health Guidance with Lee Engfer
Recently uploaded
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandMastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.QuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Checkout Abandonment - CRO School by Mailmodo
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Digital Marketing Training In Bangalore
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.Monthly Social Media News Update May 2024
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Exploring the Top Digital Marketing Company in Canada
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Grow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platformsRecently uploaded (20)
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
Exploring the Top Digital Marketing Company in Canada
Exploring the Top Digital Marketing Company in Canada
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Content Engineering Panel - Colleen Jones Ann Rockley and Rahel Bailie
- 1. CONTENT ENGINEERING PANEL Colleen Jones MODERATOR Ann Rockley Philip Wisniewski Rahel Bailie Scott Youngblom
- 2. EVER FRUSTRATED WITH IMPLEMENTING CONTENT STRATEGY?
- 3. 3
- 4. WHAT IS CONTENT ENGINEERING? The applica+on of engineering discipline to the design acquisi+on, management, delivery, and use of content and the technologies deployed to support the full content lifecycle. Joe Gollner The Language of Content Strategy
- 5. WHY CONTENT ENGINEERING NOW? ann + scott
- 6. IS IT JUST AN “IT THING?” rahel + philip
- 7. WHAT’S THE BIGGEST SUCCESS OR FAILURE YOU’VE SEEN? 1 KEY LESSON?
- 9. LEARN MORE What Is Content Engineering? KEVIN HOWARTH, CCO MAGAZINE The Language of Content Strategy SCOTT ABEL + RAHEL BAILIE, EDITORS Managing Enterprise Content ANN ROCKLEY Document Engineering BOB GUSHKO Are You Ready for Your Oreo Moment? KANBAN SOLUTIONS + CONTENT SCIENCE