Pop Up Archive - Anna Wootton
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Pop Up Archive provides tools to search through speech and audio content by processing media from various sources and indexing the data to make it searchable through their API. Their services aim to unlock the informational power of sound by making audio content more plastic, parsable and findable compared to traditional ingestion and distribution methods that lack meaningful search capabilities.
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What Does it Mean to Be Helpful? with Scott Abel, The Content Wrangler
We aim to create high-quality content. We really do. But, more-often-than-not, we fail. We understand that high-quality content must be clear, concise, and consistent in voice, tone, and terminology. We also know that it’s supposed to be easily findable, accessible, retrievable, and relevant those who need it—delivered when, where, and how they prefer it.
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Learn how to assess the current state of your technical support content by looking through the lens of content strategy and content engineering.
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Learn how to assess the current state of your technical support content by looking through the lens of content strategy and content engineering.
Traditionally, technical details about products and services were considered to be post-purchase content. Technical information — the stuff contained in owner’s manuals, user guides, and other instructional materials — was provided to consumers only after they purchased a product or service. However, that’s changing as companies recognize that prospects often search the web for technical content to make purchasing decisions.
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More and more we’re seeing data that indicates we need increased focus on improving our clients’ experience with technical content. But, how do you know what to focus on and where to target first? Introducing a content analytics toolbox that we rolled out to our IBM Cloud content contributors. The toolbox includes a variety of tools that authors can use to identify what content to work on and how to measure content improvements.
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Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.There's No AI Without IA with Seth Earley
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A Bot At Work: Microsoft Virtual Support Agent with Doug Kim
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Introduction to the Elements of Conversational Design with Lauren Golembiewski
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Getting voice right means understanding the essentials before you get started. This session aims to equip you with a foundational knowledge of conversational design, including the basics of the core technology behind conversational interfaces.
With Lauren Golembiewski, you’ll learn the importance of applying user experience principles to conversational interfaces, gain insight into the value user experience patterns can provide, and you’ll discover how to avoid making the mistakes made by those who came before you. You’ll leave understanding some of the many ways you can use conversational interfaces, and the considerations you’ll need to make before you start designing content. November 29, 2017Is AI-Generated Content the Future of Content Creation?
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
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Presented November 28, 2018, at Quadrus Conference Center for Information Development World 2018.[Case Study] Content User Experience - Quality versus Quantity with Eeshita G...
[Case Study] Content User Experience - Quality versus Quantity with Eeshita G...Information Development World
Designing the content experience revolves around the quality and the quantity of content. Answering questions like what kind of content, how much of it, and where should it be located are prime in a content professional’s mind. In her talk, Eeshita will discuss and share the pillars of content user experience — both quality and quantity. The attendees will learn techniques and processes to enable quality and monitor quantity of valuable content.
Presented November 28, 2018, at Quadrus Conference Center for Information Development World 2018.The Science Behind Good Page Design
Effective page design is often overlooked in the development of technical information. Studies have shown that the visual design of information has an immediate and lasting visceral impact on both credibility and usability. Good page design ensures that information is easy to find, read, understand, and remember. The science of human visual perception and attention provides a foundation for understanding traditional design elements and principles, and how they can be combined to ensure high-quality, effective information development.
Presented November 28, 2018, at Quadrus Conference Center for Information Development World 2018.
Forget Artificial Intelligence - Stop Squandering Human Intelligence with Mik...
Forget Artificial Intelligence - Stop Squandering Human Intelligence with Mik...Information Development World
Before you’re ready to answer your customers’ questions, you need to ask some of your own: Where is the information leaking out of my content? How can I capture the human intelligence that went into writing the information in the first place? Where does my information development process have too much friction?
Find out how asking and answering these questions can help support your information developers as they create understandable information and actionable intelligence for both humans and bots. Identify your information leaks and learn how to stop them. Learn how to remove friction to stop wasting people’s time and to transform your information development and delivery process. Create the future by leveraging your intellectual property.
Presented November 28, 2018, at Quadrus Conference Center for Information Development World 2018.Organizing Content the Right Way with Jeannette Stewart of Translation Commons
Organizing Content the Right Way with Jeannette Stewart of Translation CommonsInformation Development World
Translation Commons is a nonprofit aiming to be an online one-stop community for all information relating to translation and localization. How do you organize content for an entire industry? How do you create a website structure that allows users to find the information they need, even when it’s a needle in a haystack?
Content planning or Information Architecture determines how information is displayed or accessed. For Translation Commons, planning took much longer than development and it was worth every second of it.
The audience will learn of various techniques and methodologies which will help them organize large sets of information.
Presented November 28, 2018, at Quadrus Conference Center for Information Development World 2018.[Workshop Part 2-4] Driving Toward the Future State with Joe Gelb of Zoomin S...
[Workshop Part 2-4] Driving Toward the Future State with Joe Gelb of Zoomin S...Information Development World
Workshop Part 2: Creating the Future State: Enterprise Content Creation, Structure and Distribution
Learn how to plan and implement a future state of enterprise content creation, structure, management, and delivery for a modern technical resource center.
Traditionally, technical details about products and services were considered to be post-purchase content. Technical information — the stuff contained in owner’s manuals, user guides, and other instructional materials — was provided to consumers only after they purchased a product or service. However, that’s changing as companies recognize that prospects often search the web for technical content to make purchasing decisions.
Think of a technical resource center as an online, one-stop shop for information about your products and services. Over time, and done well, a technical resource center can help you grow your business by attracting prospects, while simultaneously working to support and build loyalty and trust with existing customers.
Presented November 27-28, 2018, at Quadrus Conference Center for Information Development World 2018.The Value Proposition of Content Strategy with Anna Schlegel, NetApp
The NetApp content strategy team is driving a wide-reaching effort to simplify content creation, sharing, delivery, and content management systems reduction. Anna Schlegel will share how her team is leading an enterprise-wide effort to build a more connected content experience at NetApp with sponsorship at the CEO and SVP level across the entire organization.
In this presentation, attendees learn how to design a corporate content strategy, streamline the content ecosystem, obsolete unnecessary content, and formalize content governance. The key to this effort is selling the value proposition such as reduced cost, reduced complexity, and a better customer experience.
Anna will help you understand how to identify key players, navigate internal politics, and set the stage for content strategy success company-wide. You’ll leave knowing how to set the right goals, create teams, develop leaders, and utilize tracking methodologies.
Takeaways:
1) Setting the stage across the whole company for success
2) Identifying key players and navigating internal politics
3) Identifying the right goals, teams, leaders and tracking methodologies
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.
Data-Driven to Know We Have Effective Content with Jenifer Schlotfeldt and Co...
Data-Driven to Know We Have Effective Content with Jenifer Schlotfeldt and Co...Information Development World
More and more we’re seeing data that indicates we need increased focus on improving our clients’ experience with technical content. But, how do you know what to focus on and where to target first? Introducing a content analytics toolbox that we rolled out to our IBM Cloud content contributors. The toolbox includes a variety of tools that authors can use to identify what content to work on and how to measure content improvements.
This case study shows how we gained adoption of the use of the toolbox, as well as some concrete examples of the tooling and data.
Takeaways:
1) How do I know what to prioritize?
2) How can I prove my content is impacting the business?
3) What are others doing?
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.Leveraging Microcontent for Effective Customer Experiences with Rob Hanna, Pr...
Leveraging Microcontent for Effective Customer Experiences with Rob Hanna, Pr...Information Development World
Your customers demand reliable customer service and don’t have time to waste with poor self-serve support portals that contain less helpful content than they should. Many customer service agents suffer from a lack of good warrantied product information and spend a lot of time copying and pasting information from PDFs, emails, and websites. The technology they use seems to be in constant flux yet access to the information they need doesn’t seem to get that much better. There has got to be a better way.
What if there was a better medium for finding, using, and exchanging the highest value content in your organization? Microcontent is a basic building block of good product documentation. When it can be broken out of that content, it can be used in many ways to feed other documents, FAQs, emails, knowledge bases, and even chatbots. Microcontent is also an ideal level of granularity to contribute and curate new source information to be used across the enterprise. So what is it and how does it work to provide a better customer service experience? Attend this session to gain more insight into microcontent and how it can help.
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.[Case Study] Harnessing Engaging Content for a Richer Customer Experience wit...
[Case Study] Harnessing Engaging Content for a Richer Customer Experience wit...Information Development World
Mayo Clinic’s mobile app serves as both a resource for patients who depend on it for tasks like viewing lab results and making appointments and as a health engagement tool to keep the brand top-of-mind for anyone who might need Mayo Clinic services someday.
In this case study, find out how a Mayo Clinic team converted a huge library of health information to an engaging, mobile-friendly content experience. Learn how core content has been enhanced with hundreds of original visual and editorial pieces – built using a repeatable process geared for high-volume production. Explore how new features like mobile notifications and content search have addressed user needs while driving to new app downloads, now 1 million+ and counting.
Three Takeaways
1) How content can serve as an engagement tool while facilitating transactional tasks and resources
2) Simple curation and metadata strategies for delivering a seamless experience using multiple content sources
3) Tips on creating mobile-first content for short attention spans
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.
What's Your Problem? Creating a Project Brief to Build Consensus with Doreen ...
What's Your Problem? Creating a Project Brief to Build Consensus with Doreen ...Information Development World
Do you see a problem that is so obvious that everyone should see it, but they don’t? Do you have great data about a pain point for your customers, but don’t know where to go with it? In this session, we’ll talk about project briefs — what they are, and how they can be an invaluable tool for building consensus and getting your stakeholders and teams on board.
In this session, you will learn:
1) How to pull together various data points into a cohesive project brief; 2) How to use a project brief to effectively present the problem/issue; 3) And, most importantly, why a project brief isn’t the right platform for solutioning.
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.Building Conversational Interfaces - The Do's and Don'ts with Ondrej Sirocka
Building Conversational Interfaces - The Do's and Don'ts with Ondrej SirockaInformation Development World
Building a conversational interface that people actually want to use can be tough a process. From understanding what users enter to providing logical responses, there’s a lot to create a successful experience. This presentation provides tips for designing conversational interfaces and the content that powers them. If you’re considering adding chatbots or voice-activated devices to your content delivery strategy, this session is right for you.
Takeaways
1) Tips for designing conversational interface
2) Tips for writing conversational content
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.When Rule-Based Chatbots Hit the Wall - How to Overcome their Limitations wit...
When Rule-Based Chatbots Hit the Wall - How to Overcome their Limitations wit...Information Development World
Most chatbots are rule-based. A rule defines that if certain keywords occur in the user’s question, a certain piece of content should be displayed. For example, “if the question includes words ‘replace’ and ‘battery,’ show the topic about replacing a battery.”
While this method is easy and relatively cheap to implement, it covers only simple use cases. It may work perfectly well if the amount of content is small and it’s not frequently updated. But what about a case when the procedure of replacing a battery is different for different product models? Or what if it’s different depending on the user’s role, and there are multiple possible roles and their combinations? You’d have to explicitly add rules for each variation and instruct the chatbot about the questions the user should be asked when information required for a precise and relevant answer is missing in the user’s question.
On top of that, every time you add new content, you have to manually add new rules. In the long run, rule-based chatbots are expensive and difficult to maintain, if the amount of content is significant and it’s frequently updated.
Another approach is to build a knowledge map of the subject domain which would automatically guide the chatbot about the questions the user should be asked, automatically identify semantic metadata of the content, and map the metadata to the knowledge map. This approach would make the chatbot smarter while reducing the maintenance efforts and costs.
In this session, Alex talks about both approaches and sees which approach works better in different use cases.
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.The Value of Visual Content and the Simplified User Interface with Daniel Fos...
The Value of Visual Content and the Simplified User Interface with Daniel Fos...Information Development World
It can be difficult to onboard users to new and complex interfaces and workflows. New research shows that images and video enhance understanding and retention of complex information and tasks and can even increase productivity, but software often changes quickly and requires regular updates and localization.
How can we leverage the power of visual communication without having to constantly localize new visual content? Simplified User Interface (SUI) helps you create powerful and useful images to help your users better understand your content while extending its shelf life and often eliminating the need for localization.
Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.There's No AI Without IA with Seth Earley
Artificial intelligence (AI) is getting lots of attention but one key aspect is often overlooked, understated, or underestimated: the training of the AI through the behind-the-scenes preparation of the data. Getting an AI application to actually do something useful does not happen by magic. Algorithms are in place today, but until the system is taught, it will not produce the results you are hoping for. The more research you do, the more you realize that AI only works when it has the data it needs to spot trends, identify patterns, and provide functionality. No data? No AI. And it can't use just any unstructured data. The data needs to be high-quality data. Yes, it can be messy, but it can’t be poor quality. And depending on the application, the data will require structure and curation. Attend this keynote presentation from Seth Earley, CEO of Earley Information Sciences, to learn how to train your AI, the kinds of data that are needed to make it work, and why intelligent content is vital for artificial intelligence. November 30, 2017
When Is Voice The Best Choice? with Carol Valdez
Using your voice to control your world used to be the topic of science fiction, but with recent improvements in speech recognition technology, it’s now become a reality. More and more businesses are introducing voice applications to help their prospects, customers, and employees complete complex tasks more quickly and easily than ever by leveraging the power of the most natural form of human communication: speech. In this session with Carol Valdez, you’ll discover how to identify content challenges that are excellent candidates for voice solutions. November 29, 2017
Designing Agentive Technology with Christopher Noessel
Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. They challenge strategists and product owners to think in new ways, since they deliver value mostly when the user isn’t paying them any attention. Join Christopher Noessel of IBM as he introduces us to the concepts from his new book, "Designing Agentive Technology: AI That Works For People" (Rosenfeld Media, 2017). Attendees will learn what agentive technology is—and what it isn’t—and why it matters to businesses and consumers alike. You’ll leave understanding how agentive technology can be used to solve practical problems and what impacts its adoption may have on content professionals. And, you'll discover why we are increasingly moving from systems that help to systems that do. November 30, 2017
How Do Chatbots Work? with Alex Masycheff
Chatbots are an emerging content delivery channel that promises many significant benefits to the companies that launch them. Implemented well, content consumers benefit, too. But how does a chatbot work, exactly? Join Alex Masycheff to discover how to provide content to chatbots, and what are the issues that we need to consider to do so successfully. November 28, 2017
A Bot At Work: Microsoft Virtual Support Agent with Doug Kim
In this presentation, discover how Microsoft’s Virtual Support Agent works and what it takes to make it talk. Microsoft’s Doug Kim walks through what it does, and how the team plans the content that powers thousands of conversations every day. November 28, 2017
Introduction to the Elements of Conversational Design with Lauren Golembiewski
Introduction to the Elements of Conversational Design with Lauren GolembiewskiInformation Development World
Getting voice right means understanding the essentials before you get started. This session aims to equip you with a foundational knowledge of conversational design, including the basics of the core technology behind conversational interfaces.
With Lauren Golembiewski, you’ll learn the importance of applying user experience principles to conversational interfaces, gain insight into the value user experience patterns can provide, and you’ll discover how to avoid making the mistakes made by those who came before you. You’ll leave understanding some of the many ways you can use conversational interfaces, and the considerations you’ll need to make before you start designing content. November 29, 2017More from Information Development World (20)
[Case Study] Adopting an Agile Content Development Process with Debra Brinson...
[Case Study] Adopting an Agile Content Development Process with Debra Brinson...
[Case Study] Content User Experience - Quality versus Quantity with Eeshita G...
[Case Study] Content User Experience - Quality versus Quantity with Eeshita G...
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Organizing Content the Right Way with Jeannette Stewart of Translation Commons
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Leveraging Microcontent for Effective Customer Experiences with Rob Hanna, Pr...
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[Case Study] Harnessing Engaging Content for a Richer Customer Experience wit...
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What's Your Problem? Creating a Project Brief to Build Consensus with Doreen ...
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Building Conversational Interfaces - The Do's and Don'ts with Ondrej Sirocka
Building Conversational Interfaces - The Do's and Don'ts with Ondrej Sirocka
When Rule-Based Chatbots Hit the Wall - How to Overcome their Limitations wit...
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The Value of Visual Content and the Simplified User Interface with Daniel Fos...
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Designing Agentive Technology with Christopher Noessel
Designing Agentive Technology with Christopher Noessel
A Bot At Work: Microsoft Virtual Support Agent with Doug Kim
A Bot At Work: Microsoft Virtual Support Agent with Doug Kim
Introduction to the Elements of Conversational Design with Lauren Golembiewski
Introduction to the Elements of Conversational Design with Lauren Golembiewski
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Is AI-Generated Content the Future of Content Creation?
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Winning local SEO in the Age of AI - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
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Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
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AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Winning local SEO in the Age of AI - Dennis Yu
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Digital Marketing Trends - Experts Insights on How
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
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The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsThinkNow 2024 Consumer Financial Wellness Report
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
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The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Pop Up Archive - Anna Wootton
- 1. search your sound anne@popuparchive.com @annewootton
- 7. Ingest, distribution, and scalability are useless without meaningful search.
- 8. 12hrs 100hrs per minute per minute
- 9. “To really unlock the informational power of sound, though, we need more tools to make it plastic, parsable, and findable.” -Clive Thompson, Wired 8/16/13
- 10. Pop Up Archive makes it possible to search speech.
- 12. We process media from anywhere and provide indexed data via our API. !
- 14. “I know media should be more searchable. How does that work exactly?”
- 20. search your sound anne@popuparchive.com @annewootton