Magazine planning

2. TARGET AUDIENCE
• MY MUSIC MAGAZINE WILL BE AIMED AT BOTH MALE AND FEMALE IN
THE AGE GROUP OF 16-25. THIS IS, AS I AM GOING TO PRODUCE A
MAGAZINE WHICH IS TAILOR MADE FOR PEOPLE OF THIS AGE GROUP
AS THERE IS NOT AN ABUNDANCE ON THE MARKET AT THIS MOMENT
IN TIME. IN ADDITION THIS IS BECAUSE OF THE GENRE OF MUSIC IN
WHICH THE ARTICLES IN THE MAGAZINE ARE THEMED AROUND.
• IN ADDITION I HAVE CHOSEN THIS AS THIS AGE GROUP CAN DIRECTLY
RELATE TO THE GENRE AND THE ARTISTS.
• I WOULD BE ABLE TO ENRICH THE CONTENT OF THE ARTICLES
BECAUSE I’VE A PERSON INTEREST IN THIS TYPE OF MUSIC AND I
WOULD FEEL I COULD WRITE FROM EXPERIENCE AND KNOW WHAT THE
READER WOULD REQUIRE.

3. THE GENRE OF MUSIC
• THE MAGAZINE WILL CONTAIN HOUSE MUSIC OF THE MODERN
AGE WHICH FEATURES ARTISTS LIKE OLIVER HELDENS, AVICII
AND TCHAMI.
• THIS IS USED AS, MY TARGET AUDIENCE BECAUSE,
STATISTICALLY, ARE MORE LIKELY TO LISTEN TO HOUSE
MUSIC AS THIS IS AROUND THE AGE WHEN PEOPLE START TO
PARTY. THIS WILL APPEAL TO A NUMBER OF PEOPLE AS THE
GENRE IS RISING IN POPULARITY. AS THIS MAGAZINE IS
TAILORED TO THIS SPECIFICALLY THEN IT WILL BE ABLE TO
HAVE A SPECIALIZED FOCUS WHICH MEANS THE CONTENT
WILL BE SUFFICIENT ENOUGH TO PLEASE READERS.

4. PUBLISHING MY MAGAZINE
• MY MAGAZINE WILL BE PUBLISHED BI-WEEKLY, AS THIS WILL ENABLE THE READERS TO BE ABLE TO KEEP
UP WITH THE LATEST TRENDS AND TO HAVE INSIGHTS INTO UP AND COMING ARTISTS.
• MY MAGAZINE WILL COST £4.99, WHICH WILL BE AN ACCEPTABLE PRICE FOR THE CONTENT CONTAINED
WITHIN THE ARTICLE AND WILL CONTAIN FREE GIFTS SUCH AS SAMPLE TRACKS FROM UP AND COMING
ARTISTS.
• THE FIRST ISSUE OF THE MAGAZINE WILL HAVE A RETAIL PRICE OF £2.50 IN ORDER TO CATCH THE
INTERESTS OF READERS AS IT WOULD BE DISCOUNTED.

5. STYLE OF MY MAGAZINE
• MY MAGAZINE WILL BE SLEEK, GLOSSY AND MODERN TO APPEAL TO MY TARGET AUDIENCE. IT WILL BE
SEEN AS TRENDY WITHIN THE COMMUNITY. THIS WILL APPEAL TO THE TARGET AUDIENCE AS SOMETHING
OF THIS STATURE IS NOT ON THE MARKET AT THIS MOMENT IN TIME. THIS AGE GROUP HAS A GREAT
INFLUENCE ON MUSIC GENRE AND CULTURE DUE TO SOCIAL MEDIA AND NETWORKING SITES. THE ‘TREND’
AS WE SEE IT IN THE MODERN DAY IS DECIDED THROUGH SOCIAL NETWORKING SITES SUCH AS
FACEBOOK. BY TARGETING ‘TRENDSETTERS’ IT WOULD BENEFIT THE SALES OF THE MAGAZINE AS THEY
HAVE A GREAT INFLUENCE ON THE INTERNET AND THIS WOULD POPULARIZE THE MAGAZINE GREATLY.

6. FIRST EDITION
• FOR MY FIRST EDITION I WILL HAVE A MALE HOUSE
ARTIST WHICH WILL NOT ONLY BE ON THE FRONT
COVER BUT WILL BE THE FEATURE ARTICLE IN THE
MAGAZINE.
• I HAVE CHOSEN THIS ARTIST AS IT WILL
EFFECTIVELY REFLECT THE MAGAZINE AND THE
ARTICLES INSIDE. IN ADDITION, HE IS A WELL
KNOWN CHART TOPPING ARTIST WHO ALSO HAS
INFLUENCE OVER THE PEOPLE. THIS CAN BOOST THE
SALES OF THE MAGAZINE EFFECTIVELY.

7. CONTENTS
• MY CONTENTS PAGE WILL FEATURE SOME
GRAPHICS WHICH CAN DIRECTLY RELATE TO
HOUSE MUSIC. IT WILL THEN CONTAIN A BRIEF
SUMMARY OF WHAT THE M MAGAZINE IS ALL
ABOUT IN ONE OF THE FOUR CORNERS.

8. PUBLISHER
• I WILL GET IPC MEDIA TO PUBLISH MY
MAGAZINE. THEY PRODUCE MANY MAGAZINES
WITH VARIOUS AIMS, TARGET AUDIENCES AND
MUSIC GENRES WHICH IS THE IMAGE MY
MAGAZINE IS AIMING FOR. IT IS THE UK'S
LEADING PUBLISHER IN BOTH DIGITAL
MAGAZINES AS WELL AS PRINTED ONES WHICH
CAN HELP MY MAGAZINE GAIN POPULARITY