In this PPT, we have discussed about the importance of email marketing, which allow you to eliminate the cost for design, testing and sending printed newsletters.

1. Importance of Email Marketing
for Your Business

2. What is Email Marketing?
Email Marketing is a way to reach your
customers or prospective customer via
email who have given your business
permission to contact them.

3. Effective Tips of Email Marketing
 Emphasize on the Creation of
Informative Content:- Before sending out
any email, marketers should ensure that the
email has a proper subject and a central
idea on which the email is based on.
 Segment the Target Audience:-
◦ Geographic Segmentation:-This form of
segmentation refers to segmenting target
audiences by their locations. This form of
segmentation can be used by large businesses
as well as local businesses.
◦ Income Segmentation:-The income statistics of
the target audience can be analyzed and then
sent emails which are relevant to it.

5. How Email Marketing is
important?
 Targeted Marketing Opportunities
 More Personal and Targeted than Social
Media
 Data Driven and Measurable
 Cost Effective and Affordable
 Generate Leads

6. Targeted Marketing
Opportunities
Unlike many other marketing opportunities,
when properly implemented, email
marketing can provide your business with
various ways to target specific customers.
To do this, make sure that your email
marketing software allows for lead scoring.

7. More Personal and Targeted
than Social Media
There are numerous ways to capture a
customer’s email address. A few ways are
having a form on your website, asking them
during the account creation or checkout
process, or even asking them during a
phone call.

8. Data Driven and Measurable
Another metric your business can track is
click through rate (CTR), which is
essentially what percent people clicked on
a link within the email. If you are really
doing email marketing right, you should split
test different calls to actions (CTA) within
your email copy (and even subject lines).

9. Generate Sales
Email marketing can be a channel to help
you increase sales when implemented
properly. Through lead scoring, progressive
profiling, and well defined email campaigns,
your business can know when a customer
is primed for a purchase.

10. Cost Effective and Affordable
You might be thinking that email marketing
sounds great and all, but with all these
features, it is surely an expensive strategy?
Sure there will be some initial up front setup
and implementation costs, but once the
foundation is set, the ongoing maintenance
cost is minimal compared to the return.

11. Who I Am?
 Sam Brettell is an e-mail marketing expert
who provides the effective ways of email
marketing through which you can generate
sales for your business and get more
benefits.