SlideShare a Scribd company logo
1 of 15
PURLs & Lead Generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],What are PURL’s
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Challenge:  Get MORE from Your Marketing
[object Object],[object Object],[object Object],The Solution: Integrated Direct Marketing
[object Object],[object Object],[object Object],Nova Resources
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Campaign Flow Example
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Campaign Flow Example
[object Object],[object Object],[object Object],[object Object],Campaign Flow Example
“ Campaigns that utilize  relevant graphics and text  commonly see a 3 to 5X lift  in response rates ”   –  PODi.org, The Digital Printing Initiative Leveraging Technology
“ 42% of direct mail recipients  prefer to respond online” –  2006 DMA Study Leveraging Technology
[object Object],[object Object],[object Object],End-to-End Application
[object Object],[object Object],[object Object],[object Object],Benefits
[object Object],[object Object],[object Object],[object Object],Benefits
[object Object],[object Object],End-to-End Application
PURLs & Lead Generation Thank you!  For additional information or a quote on using PURLs in your next campaign, please contact:  Jennifer Seaman, 937-434-9200 ext. 135  [email_address]

More Related Content

What's hot

Search Engine Marketing
Search Engine Marketing Search Engine Marketing
Search Engine Marketing
Mehul Rasadiya
 
Module 1 introduction to web analytics
Module 1   introduction to web analyticsModule 1   introduction to web analytics
Module 1 introduction to web analytics
Gayathri Choda
 
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...
Simplilearn
 

What's hot (20)

The Untapped Power of Quora Ads
The Untapped Power of Quora AdsThe Untapped Power of Quora Ads
The Untapped Power of Quora Ads
 
lms-product-direction
lms-product-directionlms-product-direction
lms-product-direction
 
Sample seo digital_marketing_proposal
Sample seo digital_marketing_proposalSample seo digital_marketing_proposal
Sample seo digital_marketing_proposal
 
Introduction To Paid Search Dave Chaffey For Ses
Introduction To Paid Search   Dave Chaffey For SesIntroduction To Paid Search   Dave Chaffey For Ses
Introduction To Paid Search Dave Chaffey For Ses
 
How to effectively use CRM and Marketing automation to Drive Leads
How to effectively use CRM and Marketing automation to Drive LeadsHow to effectively use CRM and Marketing automation to Drive Leads
How to effectively use CRM and Marketing automation to Drive Leads
 
Google Analytics for Schools: A Quick Start Guide
Google Analytics for Schools: A Quick Start GuideGoogle Analytics for Schools: A Quick Start Guide
Google Analytics for Schools: A Quick Start Guide
 
e-mail marketing
e-mail marketinge-mail marketing
e-mail marketing
 
The Best in Landing Page Optimization Tips
The Best in Landing Page Optimization TipsThe Best in Landing Page Optimization Tips
The Best in Landing Page Optimization Tips
 
Search Engine Marketing
Search Engine Marketing Search Engine Marketing
Search Engine Marketing
 
DIEVO Google SA360 Admixer
DIEVO Google SA360 AdmixerDIEVO Google SA360 Admixer
DIEVO Google SA360 Admixer
 
How to Use HubSpot To Manage Your Brand Online
How to Use HubSpot To Manage Your Brand OnlineHow to Use HubSpot To Manage Your Brand Online
How to Use HubSpot To Manage Your Brand Online
 
HighRoad U 2016-2017 Final Exam Wrap-Up
HighRoad U 2016-2017 Final Exam Wrap-UpHighRoad U 2016-2017 Final Exam Wrap-Up
HighRoad U 2016-2017 Final Exam Wrap-Up
 
Mktg On $5 Per Day
Mktg On $5 Per DayMktg On $5 Per Day
Mktg On $5 Per Day
 
Module 1 introduction to web analytics
Module 1   introduction to web analyticsModule 1   introduction to web analytics
Module 1 introduction to web analytics
 
כול השינויים המשמעותיים בלינקדאין בפרסום
כול השינויים המשמעותיים בלינקדאין בפרסוםכול השינויים המשמעותיים בלינקדאין בפרסום
כול השינויים המשמעותיים בלינקדאין בפרסום
 
DBS-DigitalStrategy&PlanningSession
DBS-DigitalStrategy&PlanningSessionDBS-DigitalStrategy&PlanningSession
DBS-DigitalStrategy&PlanningSession
 
HubSpot New Features and Portal Tune-Ups
HubSpot New Features and Portal Tune-UpsHubSpot New Features and Portal Tune-Ups
HubSpot New Features and Portal Tune-Ups
 
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...
 
Measuring and Optimizing your School's Search Ad Campaigns
Measuring and Optimizing your School's Search Ad CampaignsMeasuring and Optimizing your School's Search Ad Campaigns
Measuring and Optimizing your School's Search Ad Campaigns
 
Designing Website on HubSpot's CMS
Designing Website on HubSpot's CMSDesigning Website on HubSpot's CMS
Designing Website on HubSpot's CMS
 

Similar to Learn about PURLs and Lead Generation

Rapic Responder - Intro Powerpoint
Rapic Responder - Intro PowerpointRapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
EnterprisingWorks
 
Final XMPie Real Business Pres
Final XMPie Real Business PresFinal XMPie Real Business Pres
Final XMPie Real Business Pres
David Baldaro
 
Online Marketing
Online MarketingOnline Marketing
Online Marketing
Acelloria
 
Digital marketing channel strategy
Digital marketing channel strategyDigital marketing channel strategy
Digital marketing channel strategy
jfknet
 
Media Book-Web-reduced
Media Book-Web-reducedMedia Book-Web-reduced
Media Book-Web-reduced
Andrew Marino
 

Similar to Learn about PURLs and Lead Generation (20)

Digital Marketing 101: Everything You Need To Know
Digital Marketing 101: Everything You Need To KnowDigital Marketing 101: Everything You Need To Know
Digital Marketing 101: Everything You Need To Know
 
Rapid Responder - Overview
Rapid Responder - OverviewRapid Responder - Overview
Rapid Responder - Overview
 
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro PowerpointRapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
 
[Whitepaper] Media Pitching how to earn more media
[Whitepaper] Media Pitching how to earn more media[Whitepaper] Media Pitching how to earn more media
[Whitepaper] Media Pitching how to earn more media
 
Final XMPie Real Business Pres
Final XMPie Real Business PresFinal XMPie Real Business Pres
Final XMPie Real Business Pres
 
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...
 
Online Marketing
Online MarketingOnline Marketing
Online Marketing
 
How digital marketing can drive revenue for construction companies.
How digital marketing can drive revenue for construction companies. How digital marketing can drive revenue for construction companies.
How digital marketing can drive revenue for construction companies.
 
Blog PDF.pdf
Blog PDF.pdfBlog PDF.pdf
Blog PDF.pdf
 
Blog PDF.pdf
Blog PDF.pdfBlog PDF.pdf
Blog PDF.pdf
 
Blog PDF.pdf
Blog PDF.pdfBlog PDF.pdf
Blog PDF.pdf
 
How to Improve Customer Experience with Multi-Channel MarketingTake
How to Improve Customer Experience with Multi-Channel MarketingTakeHow to Improve Customer Experience with Multi-Channel MarketingTake
How to Improve Customer Experience with Multi-Channel MarketingTake
 
SaaS Marketing - Blogging, Social and Search
SaaS Marketing - Blogging, Social and SearchSaaS Marketing - Blogging, Social and Search
SaaS Marketing - Blogging, Social and Search
 
Zoom Web Media - Digital marketing Service Offerings
Zoom Web Media - Digital marketing Service OfferingsZoom Web Media - Digital marketing Service Offerings
Zoom Web Media - Digital marketing Service Offerings
 
Digital marketing channel strategy
Digital marketing channel strategyDigital marketing channel strategy
Digital marketing channel strategy
 
Marketing Cloud - Partner Office Hour (June 2, 2015)
Marketing Cloud - Partner Office Hour (June 2, 2015)Marketing Cloud - Partner Office Hour (June 2, 2015)
Marketing Cloud - Partner Office Hour (June 2, 2015)
 
SalesFUSION Lunch and Learn - Atlanta
SalesFUSION Lunch and Learn - AtlantaSalesFUSION Lunch and Learn - Atlanta
SalesFUSION Lunch and Learn - Atlanta
 
Brand Marketing Strategy and Monetization With Digital Marketing
Brand Marketing Strategy and Monetization With Digital Marketing Brand Marketing Strategy and Monetization With Digital Marketing
Brand Marketing Strategy and Monetization With Digital Marketing
 
LinkedIn Lead Accelerator & Network Display - B2B Connect SP 2015
LinkedIn Lead Accelerator & Network Display - B2B Connect SP 2015LinkedIn Lead Accelerator & Network Display - B2B Connect SP 2015
LinkedIn Lead Accelerator & Network Display - B2B Connect SP 2015
 
Media Book-Web-reduced
Media Book-Web-reducedMedia Book-Web-reduced
Media Book-Web-reduced
 

Recently uploaded

Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 

Recently uploaded (20)

Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 

Learn about PURLs and Lead Generation

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. “ Campaigns that utilize relevant graphics and text commonly see a 3 to 5X lift in response rates ” – PODi.org, The Digital Printing Initiative Leveraging Technology
  • 10. “ 42% of direct mail recipients prefer to respond online” – 2006 DMA Study Leveraging Technology
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. PURLs & Lead Generation Thank you! For additional information or a quote on using PURLs in your next campaign, please contact: Jennifer Seaman, 937-434-9200 ext. 135 [email_address]