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Introduction to e-marketing for SMEs                          SME             Aj.Ratiwat Paresri
Agenda   What’s E-marketing?   E-marketing’s Tools       Search Engine Optimization (SEO)       Email Marketing      ...
E-Marketing)   E-Marketing
How People Are Now Finding Products  & Information:     Links from other sites – 88%     Search Engines – 82%     Print...
e-Marketing              2    Internet (    www.internetworldstats.co    m)              Internet
E-Marketing   Search Engine Optimization (SEO)   Email Marketing   Blog Marketing   Pay Per Click (PPC)   Web Adverti...
E-Marketing                                 Retentio                      Acquisitio n                      nSearch engine...
Search Engine Positioning
Search Engine Positioning (cont.)
Search Engine Positioning (cont.)
Search Engine Positioning (cont.)
Web Advertising
Email Marketing
Blog Marketing
Affiliate Marketing
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E marketing

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บรรยาย e-marketing ณ. ศูนย์เซรามิก จ.ลำปาง

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E marketing

  1. 1. Introduction to e-marketing for SMEs SME Aj.Ratiwat Paresri
  2. 2. Agenda What’s E-marketing? E-marketing’s Tools  Search Engine Optimization (SEO)  Email Marketing  Blog Marketing  Pay Per Click (PPC)  Web Advertising  Affiliate Marketing
  3. 3. E-Marketing) E-Marketing
  4. 4. How People Are Now Finding Products & Information:  Links from other sites – 88%  Search Engines – 82%  Printed Media – 63%  Word of Mouth – 58%  Email – 48%  Newsgroups – 32%  Television – 32%  Books – 28%Source: Marketing Sherpa, 2009
  5. 5. e-Marketing 2 Internet ( www.internetworldstats.co m) Internet
  6. 6. E-Marketing Search Engine Optimization (SEO) Email Marketing Blog Marketing Pay Per Click (PPC) Web Advertising Affiliate Marketing
  7. 7. E-Marketing Retentio Acquisitio n nSearch engine 94% 6%positioningBanner ads 91% 9%Referral/viral 85% 15%programsAffiliate programs/ 75% 25%sponsorships
  8. 8. Search Engine Positioning
  9. 9. Search Engine Positioning (cont.)
  10. 10. Search Engine Positioning (cont.)
  11. 11. Search Engine Positioning (cont.)
  12. 12. Web Advertising
  13. 13. Email Marketing
  14. 14. Blog Marketing
  15. 15. Affiliate Marketing

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