Email Marketing may strike as being old fashioned to many. But there’s a reason it’s still around – It works!

1. Email Marketing – Basic Guide

2. What is Email Marketing
Email marketing is a form of direct marketing to reach out to
present and potential customers.
Email marketing is used in a number of ways by organizations
and marketers for company advertisements, acquiring or
converting customers, brand and customer loyalty building, or
for communicating promotional offers and more.

3. Why Email Marketing
Recent research by Octane states that 89% of Indian Marketers
voted for Email Marketing to be an effective tool for their
business.
10% year on year growth is there for India Marketers reporting
email effectiveness.

4. Reach
There are 462 million internet users in India as of 2016. About
95% of them have an email account
About 91% check their mail atleast once in a day.
Email Marketing have a higher potential of reaching the
targeted customer than posting on social media platforms like
Facebook, where a major number of posts are missed due to
algorithm settings.

5. Life Span
Unlike social media where life span of a communication is very
short, an email’s life span is indefinite.
Email sits in a subscriber’s inbox waiting to be acknowledged.
Even if the mail ends up deleted, it requires some action on
the part of the subscriber.

6. Cost
Email marketing is one of the cheapest methods of advertising
and reaching your customers.
Even you do the campaign yourself or through email marketing
agency, the costs is very low compared to other channels of
advertising and reach.

7. Success
Targeting in email marketing campaign is very easy and can
reach to exactly whom you want to.
The targeted reach and cost effectiveness ensures the higher
ROI than other direct marketing methods.
The trick lies in developing a proper strategy to reach out to
the right people.

8. Measurability
It is possible to measure response of your campaign accurately
to gauge what works and what not and accordingly make
changes to your plan.
You can get to know the delivery rate, open rate, click rate and
even conversions.

9. How to do email marketing?
1. Build Email List
Build your own email list or approach email marketing
agencies who have good authenticated database and can
shoot emails on your behalf
2. Create Email
Email creative and content is most important factor of success
email campaign. Keep a healthy balance between promotional
and informational content.
Idea is to not make the mail sound like you are trying to sell
something.

10. How to do email marketing?
3. Shoot Out
When your campaign is ready use your panel to shoot out the
campaign or give it to the agency to run on your behalf.
4. Measure Your Metrics
Keep a tab on your email campaign’s performance parameters
such as click rate, open rate, bounces rate by ‘tagging’ your
links in your emails so that they can be analyzed via Google
Analytics.

11. GET IN TOUCH
Yelkotech
605, 6th Floor, Dattatraya Annex, Lokmanya Tilak Road,
Opp. Mulund Railway Station,
Mulund East, Mumbai 400081
Website: www.yeklotech.com
Mobile: 9820496495
Email: info@yelkotech.com
THANK YOU!