Social Media Survival Guide

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  • Social Media Survival Guide

    1. 1. Social Media Survival Guide By Darrell Kim and Chris Gilding
    2. 2. Social Media Survival Guide
    3. 3. What is Social Media? <ul><li>Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. </li></ul>
    4. 4. Social Media <ul><li>OLD </li></ul><ul><li>Newspapers </li></ul><ul><li>Magazines </li></ul><ul><li>Television </li></ul><ul><li>Radio </li></ul><ul><li>Books </li></ul><ul><li>CDs </li></ul><ul><li>DVDs </li></ul><ul><li>Box of Photos </li></ul><ul><li>Paper, phone books </li></ul><ul><li>NEW </li></ul><ul><li>Blogging </li></ul><ul><li>Wikis </li></ul><ul><li>Digital photos </li></ul><ul><li>MP3s </li></ul><ul><li>Portals </li></ul><ul><li>Webtops </li></ul><ul><li>Streams </li></ul><ul><li>RSS </li></ul>
    5. 5. Characteristics of New Media <ul><li>Live updates </li></ul><ul><li>Interactivity </li></ul><ul><li>Archival automation </li></ul><ul><li>Mix media </li></ul><ul><li>Syndicatable, linkable, reusable </li></ul><ul><li>Connect </li></ul>
    6. 6. Tween online activities
    7. 7. Nettiqute <ul><li>Respect - Golden Rule </li></ul><ul><li>Behave like you do in real life </li></ul><ul><li>Respect other people's time and bandwidth </li></ul><ul><li>Share expert knowledge </li></ul><ul><li>Help keep flame wars under control </li></ul><ul><li>Respect OPP </li></ul><ul><li>Don't abuse your power </li></ul><ul><li>Be forgiving of other people's mistakes </li></ul>
    8. 8. Connect
    9. 10. Create, Consume, Capture <ul><li>Social Media Tools provide functionality in three major ways: </li></ul><ul><li>Create – the creation and hosting of social media (videos, pictures, text, podcasts, etc.) </li></ul><ul><li>Consume – reading, subscribing to, experiencing (blog readers, iTunes) </li></ul><ul><li>Connect – networking, finding other with similar interests (Facebook, LinkedIN) </li></ul>
    10. 11. Mindset in creating Social Media “I will survive” <ul><li>One of the ways to approach this is like a marketer. Take a read, for example, of Dan and Chip Heath's Made To Stick : </li></ul><ul><li>Simple Have a single clear mission by finding the core of what you do and ridding the noise and chaos that no doubt currently surrounds it. </li></ul><ul><li>Unexpected Putting a man on the moon before the end of the 60s seemed like science fiction, not science. Break down misconceptions of what is and is not possible. </li></ul><ul><li>Concrete Don't abstract - put forward notions with which no-one can quibble: Man, Moon, Decade. </li></ul><ul><li>Credible The man on the moon idea came from a President's mouth. Leaders have to lead by making informed unexpected decisions. They have to know the detail of what is being proposed, too, which means becoming more expert than they have been in new domains. </li></ul><ul><li>Emotional Appeal to the aspirations and emotions of people, and take off that analytical hat. Does your education leader want your region to be the best education region in the world? If not, why not? </li></ul><ul><li>Story The man on the moon story is all about overcoming obstacles, and has inspired many other stories. Make sure you have a story to tell if you want to lead others with you. </li></ul>
    11. 12. Tools of the Trade <ul><li>Video/camera phone </li></ul>
    12. 13. Tools of the Trade <ul><li>Digital Video Camera </li></ul>
    13. 14. Tools of the Trade <ul><li>Digital Camera </li></ul>
    14. 15. Create - Video
    15. 16. Create - Video
    16. 17. Create - Video
    17. 18. Create - Video
    18. 19. Create - Video
    19. 20. Create - Video
    20. 21. Create - Video Distribution Video Sites YouTube MySpace Google Video Yahoo! Video Dailymotion Blip.tv Photobucket metacafe bolt Putfile
    21. 22. Create - Video Conversion MP4 Videos FLV Videos http://vixy.net
    22. 23. Create - Podcasts
    23. 24. Create - Podcasts
    24. 25. Create - Podcasts
    25. 26. Create - Podcasts
    26. 27. Create - Podcasts
    27. 28. Social Bookmarking
    28. 29. Create - Graphics http://www.lifeclever.com/10-free-web-based-alternatives-to-photoshop/
    29. 30. Create - Graphics
    30. 31. Create - Graphics Onlinephototool.com
    31. 32. Create - Graphics
    32. 33. Create - Graphics
    33. 34. Create - Graphics
    34. 35. Create - Graphics
    35. 36. Create - Slides
    36. 37. Create - Slides
    37. 38. Consume tools
    38. 39. Consume tools
    39. 40. Consume tools
    40. 41. Consume tools
    41. 42. Connect tools
    42. 43. Capitalize
    43. 44. Connect tools http://www.youtube.com/watch?v=ddO9idmax0o
    44. 45. What are you doing?
    45. 46. Twitter
    46. 47. Connect tools
    47. 48. Connect tools
    48. 49. Connect/Capture
    49. 50. Connect tools
    50. 51. Connect
    51. 52. Connect
    52. 53. Consume
    53. 54. Consume Video
    54. 55. Connect tools
    55. 56. Connect http://voicethread.com/#q+hawaii.b82433.i500008
    56. 57. Connect http://www.classroom20.com/
    57. 58. How can I survive? <ul><li>Participate - Try everything </li></ul><ul><li>The curriculum should fit the tool, not the other way around </li></ul><ul><li>Don’t be afraid to ask for help </li></ul><ul><li>Don’t be afraid to offer help </li></ul>
    58. 59. <ul><li>Questions? </li></ul>
    59. 60. Rough ideas <ul><li>http://tutpup.com – comp education </li></ul><ul><li>http://simplespark.com/ - catalog site of web 2.0 apps. </li></ul>

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