Items Required for the Project
· Compose a press release
· Develop a fact sheet or informational brochure
· Incorporate one social media crisis response
· Prepare and give a speech or interview
Composing a Press Release
Example of an Early Press Release:
A ___________________ at ____________________
involving __________________ occurred today at
________________ . The incident is under
investigation and more information is forthcoming.
A (what happened) at (location) involving (who)
occurred today at (time). The incident is under
investigation and more information is forthcoming.
Company Address: Name, street, city, zip code, phone number,
fax, web site.
Contact Name: Name of person to whom questions about the
release may be directed with phone number, e-mail address, and
Release Date: If the release is meant to be distributed upon receipt,
write "FOR IMMEDIATE RELEASE." If the release is to be
embargoed, write, "EMBARGOED UNTIL 1-1-20XX." Releases are
embargoed only when the issuer does not want that news to
precede an announcement or, in the case of a scientific study, that
study's publication in a peer-edited journal. Use caps and boldface
for both immediate and embargoed release dates.
Date of distribution: The date the release is prepared. The date of
distribution appears either under the release date or as part of the
Headline: Uppercase, underlined, boldface preferred.
Dateline: City and state of event's location followed by a dash that
goes directly into the lead paragraph.
Body. Body copy is double-spaced; all paragraphs
except lead are indented.
Bullets. Use plain bullets rather than numbers for lists
or to itemize facts.
The word "more" must appear at the bottom of each
page unless the release is only one page. A page slug
(page 2 of 2) should appear at the top of the
subsequent page, flush left.
Font. Type in 12-point Times New Roman.
Boilerplate. Should appear after the news.
End marks "# # #" or " -30- " indicate the end of the
What to include:
The lead paragraph summarizes the main element of
The second paragraph contains the next most important part
of the news.
Many news releases contain a quotation from someone in
the company. Quotations add life to a story.
The final paragraph of most news release is the
"boilerplate." The boilerplate paragraph is a 50-or 100-word
summary (often including company mission) that provides
background information about an organization.
The fact sheet is the basic “building block” for a media
kit. Special-event fact sheets not only tell others what’s
going on, but they’ll also help you preserve your sanity
by organizing information in an easy-to-find-and-use
Wikipedia Defines Fact Sheet
A fact sheet, factsheet or (in some industries) one-
sheet is a presentation of data in a format which
emphasizes key points concisely. The layout is simple
and often standardized, e.g. using a table, bullet points
and/or headings, and is usually on a single printed
Composing a Fact Sheet
As a group, list the facts or information that you might
want to include in your fact sheet.
Be prepared to share this information with the class.
Make sure to create a word document and include your
Read Your Press Release and
Fact List to the Class
In a comment box below, write the first three questions that
come to mind when you hear the presentation for each
As a group, copy the questions pertinent to your group and
paste into your word doc of ideas. List what you believe are
the most important ideas or points to cover.
Copy the information and go to Wordle.net and create a word
cloud. Save as an image. What does the word cloud tell you
about hierarchies of information?
Send your word cloud to me in the form of a jpeg (screen
Finding Images/Scenes for your
Presentation and Campaign Media Kit
Search the web for Creative Commons licensed
images that you could incorporate.
Search for a video that might also be useful in your
Find at least five to six images.
Go to Prezi.com
Write some text
Create a mini-prezi!
If you are really brave, use a twitter feed as a back
channel during your presentation to receive accurate
Tweets this presenter could learn from :
“Videos are not automatically good”
Someone turn up the contrast
Ugly slide and I can’t hear u
too much background music
OH: it’s always relevant when you use popular hip hop songs from 5 years ago
We’ve had two keynotes, neither of whom build websites…
KAZAA OMG. how old is this video? Kazaa has been dead for years
im currently reminded of towelie from south park, I have no idea whats going on right
blah blah blah out of business blah blah blah here watch a video
Can anyone hear this guy? Or read his slides?
Someone needs a class on PowerPoint… Sound levels in videos
… And being relevant to your audience.
You know a presentation is relevant when it mentions Xanga.
watching people try to figure out how they can get out, starting to
see the OMG I AM TRAPPED looks on faces
Did we go back in time 4 years? Knew all this already. Something
Worst designed powerpoint ever. Ever.
Oh he wants frequent and immediate feedback. Anyone?
haha this reminds me that myspace is the trailer park of social
We’ve moved to 10 years ago now…
I think the sound guy has fallen asleep
talking quite, music loud, are they trying to get to go have a quick nap before the 1:30 presos??
Anyone else confused by that video?
I think I’m about to have a seizure
ok. slides with paragraphs of information make me turn around, and tweet about how such things are
Watching keynote. Clearly I’m not the only one that sucks at Powerpoint. I was smart enough to not
use it though.
Why is this guy here?
18things flashing and beeping. That’s why we need movement on the homepage . Right
Beware of Twitter
Presenters beware – twittering will be around for some
time, if you have a large audience be sure you know
them well and give them what they want. Even if you
know all this and are a great presenter following your
audience reaction on twitter can only be a good thing,
feedback is a good thing and now it is happening real