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Workshop Social Media


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Presentation given by Samuel Driessen and Jan van Veen during workshop social media at Océ

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Workshop Social Media

  1. 1. Are you ready to be connected? Samuel Driessen, information architect Jan van Veen,Manager internal Communications Workshop Social Media
  2. 2. Goals of this workshop <ul><li>Introduction to the term social media </li></ul><ul><li>Assess impact of these media on different areas of our business and organization </li></ul><ul><li>Introduction to the most important tools in use today </li></ul><ul><li>Practical tips to use these tools for you own work. </li></ul>
  3. 3. Workshop agenda <ul><li>Introduction to social media trends </li></ul><ul><ul><li>Coffee break </li></ul></ul><ul><li>Consequences for business and Océ </li></ul><ul><li>Group discussion </li></ul><ul><li>Social media lab at Océ </li></ul><ul><ul><li>Coffee break </li></ul></ul><ul><li>Live examples of tools </li></ul><ul><li>How can you benefit? </li></ul><ul><li>Feedback and introduction of Yammer group </li></ul>
  4. 4. Three slides from our GOP group
  5. 7. A revolution is taking place <ul><li>And the internet is causing it </li></ul>
  6. 8. The name of the revolution in media <ul><li>Web 2.0 </li></ul>
  7. 9. Paradigm change <ul><li>Industrial age </li></ul><ul><li>Information is power </li></ul><ul><li>One to many in mass media </li></ul><ul><li>Protect and be closed </li></ul><ul><li>Managers are heroes </li></ul><ul><li>Network age </li></ul><ul><li>Information and connection is power </li></ul><ul><li>Many to many in networks </li></ul><ul><li>Share and be open </li></ul><ul><li>Opinion leaders are heroes </li></ul>
  8. 10. Consequences externally: shifting sales and marketing <ul><li>YouTube - The Break Up </li></ul>
  9. 11. ‘ We don’t even hang out in the same places anymore’ <ul><li>The industrial age: </li></ul><ul><li>Focus on outbound marketing </li></ul><ul><li>We find you </li></ul>
  10. 12. We don’t even hang out in the same places anymore’ <ul><li>The connected age: </li></ul><ul><li>Focus on Inbound marketing </li></ul><ul><li>Can we be found and are we in dialogue? </li></ul>
  11. 13. paradigm change <ul><li>Trust your fellow consumers </li></ul><ul><li>Not the advertisers </li></ul><ul><li>Interruption by advertisements is dissatisfier </li></ul><ul><li>Online Communities Change the World </li></ul>
  12. 14. And in the middle?? <ul><li>‘ Tribes’: communities of peers in social media talking about our products </li></ul>
  13. 15. The name of the game <ul><li>Everyone becomes a producer </li></ul><ul><li>Share experiences </li></ul><ul><li>Trust strangers </li></ul><ul><li>Trust your network </li></ul><ul><li>Distrust any official statement </li></ul><ul><li>Imperfection is fine </li></ul><ul><li>Click to fast info, forget about long texts </li></ul><ul><li>Visual information, not text </li></ul><ul><li>Advertising is dead (?) </li></ul><ul><li>It’s free </li></ul><ul><li>It’s equal </li></ul><ul><li>Why would I limit this to one employer? </li></ul>
  14. 16. What did you think of the latest TV add by?
  15. 17. Yes, but not for B2B <ul><li>Are you sure? </li></ul><ul><li>Oce GT250 printer - PrintPlanet . com </li></ul><ul><li>Larry Oce « Valancy Jane </li></ul><ul><li>Printers Oce : Lees reviews en vergelijk prijzen op Ciao </li></ul><ul><li>Inkjet printer KIESKEURIG - prijsvergelijk, productvergelijk en reviews van inkjet printers </li></ul><ul><li>Océ introduceert nieuwe printtechniek | Pro | Tweakers .net Nieuws </li></ul>
  16. 18. Trend or hype <ul><li>How old is YouTube? </li></ul><ul><li>When did you first hear of LinkedIn? </li></ul><ul><li>When did you first book a flight on line? </li></ul>
  17. 19. The trend <ul><li>Hypes (Second Life, MSN?, blogs? LinkedIn?) come and go, but: </li></ul><ul><li>Connect and share is here to stay </li></ul><ul><li>The peer-to-peer consumer is here to stay </li></ul><ul><li>Inbound marketing is here to stay </li></ul><ul><li>Web 2.0 is here to stay </li></ul><ul><li>Some hypes reach close to 100% saturation within two years: this is a fast world, act fast </li></ul>
  18. 20. Can we control this? <ul><li>No </li></ul><ul><li>But we can </li></ul><ul><li>Listen </li></ul><ul><li>Learn from the feedback </li></ul><ul><li>Act on bad experiences </li></ul><ul><li>Show our knowledge </li></ul><ul><li>Build trust </li></ul><ul><li>Show our human face </li></ul><ul><li>Share and connect… </li></ul>
  19. 21. Consequences for our employees <ul><li>Were you ever tought to be a knowledge worker? </li></ul>
  20. 22. I want to work in our factory
  21. 23. I want to be a knowledge worker
  22. 24. Were you ever officially educated to <ul><li>Use e-mail effectively? </li></ul><ul><li>Find information through a feed reader? </li></ul><ul><li>Post information in relevant peer groups? </li></ul><ul><li>Share and store your information so others can retrieve it? </li></ul><ul><li>Use social bookmarking? </li></ul><ul><li>Add rss feeds to your post? </li></ul><ul><li>Use a wiki? </li></ul><ul><li>Write a blog? </li></ul><ul><li>Use Slideshare? </li></ul>
  23. 25. What is the generation connection? <ul><li>Never in the history of mankind have so many generations used such a variety of media </li></ul>
  24. 26. What is the generation connection? <ul><li>Are the decision makers using these media? </li></ul><ul><li>Are the educators using these media? </li></ul>
  25. 27. What is RSS? <ul><li>RSS = Really Simple Syndication. RSS enabled sites allow you to aggregate all changes to that site in a feed reader. (Core web technology) </li></ul><ul><li>Example: an RSS enabled webpage can be recognized by this button: </li></ul><ul><li>Example of feed readers: Newsgator , Attensa , Google Reader , Bloglines , </li></ul>
  26. 28. What is a blog? <ul><li>Blogs are like a keynote speech with questions and comments from the audience. It’s a digital journal managed by one person or a team. </li></ul><ul><li>Examples: Blogger , WordPress , MoveableType </li></ul><ul><li>Examples of Corp. Blogs: Google , Dell , HP , Xerox , etc. </li></ul><ul><li>! </li></ul>
  27. 29. What is a microblog? <ul><li>A microblog is a very short blog posts (max. 140 characters) informing your connections what you are doing a the moment. </li></ul><ul><li>Example: Twitter </li></ul><ul><li>Used during Press conferences, testing, a.o. </li></ul>
  28. 30. What is a social network? <ul><li>Social Networks are like topic tables at a conference luncheon . People that know each other (or want to meet each other) will connect by a variety of common interests. </li></ul><ul><li>Examples: Facebook , Myspace , LinkedIn , Xing </li></ul>
  29. 31. What is social bookmarking? <ul><li>Your favorite website bookmarks (with comments) shared with the world. Usually clustered using tags. </li></ul><ul><li>Examples: , diigo , digg </li></ul><ul><li>Use to promote news, track buzz </li></ul>
  30. 32. What is a wiki <ul><li>Wiki’s are the collaborative white boards or libraries. </li></ul><ul><li>Examples: Confluence , Mediawiki ( wikipedia platform), Pikiwiki , JotSpot </li></ul>
  31. 33. Was my explanation unclear…? <ul><li>Go to the Common Craft website for insightful short video on all ‘social media’ tools! </li></ul><ul><ul><li>RSS in Plain English </li></ul></ul><ul><ul><li>Social Bookmarking in plain English </li></ul></ul><ul><ul><li>Social Networking in Plain English </li></ul></ul><ul><ul><li>Blogs in Plain English </li></ul></ul><ul><ul><li>Wikis in Plain English </li></ul></ul><ul><ul><li>Twitter in Plain English </li></ul></ul><ul><ul><li>SlideShare </li></ul></ul>
  32. 34. Wrap up <ul><li>Shift from industrial age to networked age </li></ul><ul><li>Consequences for business </li></ul><ul><ul><li>Rethink advertising </li></ul></ul><ul><ul><li>Rethink branding </li></ul></ul><ul><ul><li>Listen and connect: don’t miss out </li></ul></ul><ul><ul><li>Open up to the outside world </li></ul></ul><ul><li>Consequences for the organization </li></ul><ul><ul><li>Rethink media use </li></ul></ul><ul><ul><li>Rethink education of knowledge workers, especially the older generations </li></ul></ul>
  33. 35. Questions and discussion