Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Kymberly Robinson - Marketing Your Culture
1. INBOUND15
MARKETING YOUR
CULTURE TO CLOSE NEW,
BETTER BUSINESS
The many ways your people can make
or break your success
Kymberly Robinson
CEO, Stratus Interactive
2. 1. Why Culture is Your Agency’s Biggest Asset
2. Why You Can’t Ignore Culture
3. How We Built Our Culture
4. How You Can Leverage Your Culture to Win More, Better
Business
TODAY YOU’LL WALK AWAY KNOWING:
15. #INBOUND15
GO WITH YOUR GUT-
IT’LL RARELY STEER
YOU WRONG
“When I’m hiring someone I look for magic and
a spark. Little things that intuitively give me a
gut feeling that this person will go to the ends
of the earth to accomplish the task at hand”
– Tommy Mottola, Sony Music Group
16. INBOUND15
Vision:
To be the best at helping companies market, sell and grow, in the most
authentic way possible.
Mission:
We dedicate our lives to creating incredibly authentic consumer experiences
using strategy, design and integrated marketing to make businesses wildly
successful in this digital age. Their success is our success.
VISION AND MISSION
17. INBOUND15
We’re a Fearless team of
passionate Innovators that develop
incredibly meaningful Relationships with our customers
to focus on the the Effectiveness and
Success of their companies through Smarketing.
WE HAVE FIRES IN OUR HEARTS
Their success is our success and those FIRES never burn out.
