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John Jantsch - How To Build A Producer Business Model That Goes Beyond You

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INBOUND 2015

Published in: Marketing
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John Jantsch - How To Build A Producer Business Model That Goes Beyond You

  1. 1. #INBOUND15 #INBOUND15 HOW TO BUILD A PRODUCER BUSINESS MODEL Extending the agency beyond you John Jantsch Duct Tape Marketing @ducttape
  2. 2. #INBOUND15 • Build a plan • Orchestrate The Producer Model
  3. 3. #INBOUND15 • Primary • Trading Time • Multiple streams The Producer Promise
  4. 4. #INBOUND15 5 KEY ELEMENTS OF THE MODEL
  5. 5. #INBOUND15#INBOUND15 CREATE YOUR SYSTEM AND POV
  6. 6. #INBOUND15 YOUR BIG IDEA
  7. 7. #INBOUND15 • Marketing is a System • Install a marketing system and marketing gets much easier • Change the context The Big Idea!
  8. 8. #INBOUND15 Foundation
  9. 9. #INBOUND15
  10. 10. #INBOUND15#INBOUND15 BUILD YOUR DELIVERY METHOLOGY
  11. 11. #INBOUND15#INBOUND15 Every element of your methodology should be worth paying for.
  12. 12. #INBOUND15 EDUCATION
  13. 13. #INBOUND15 CONVERSION
  14. 14. #INBOUND15 DISCOVERY
  15. 15. #INBOUND15 RESEARCH
  16. 16. #INBOUND15 PRESENTATION
  17. 17. #INBOUND15 IMPLEMENTATION
  18. 18. #INBOUND15 REVIEW
  19. 19. #INBOUND15#INBOUND15 PACKAGE BUILDING BLOCKS AND TOOLS
  20. 20. #INBOUND15 Package JumpStart (Build) Catalyst (Grow) Marketing Department (Ignite) Strategy/Management X XX XXX Website X X SEO X XX Content X XX XXX Reputation X X XX Social X XX XXX Lead Gen X XX $2,000/mo $3,000/mo $5,000/mo
  21. 21. #INBOUND15 MANAGED MARKETING SEARVICES
  22. 22. #INBOUND15#INBOUND15 CONVERT BY DOING
  23. 23. #INBOUND15 THE CONTEXT OF A PROPOSAL
  24. 24. #INBOUND15 Proposal is a summation of an already established objective
  25. 25. #INBOUND15 ASK THE RIGHT QUESTIONS
  26. 26. #INBOUND15 GET AGREEMENT • GOALS • METRICS • VALUE
  27. 27. #INBOUND15#INBOUND15 BUILD YOUR PARTNER PLATFORM
  28. 28. #INBOUND15#INBOUND15 Partner Types • Strategic • Affiliate • Co-marketing
  29. 29. #INBOUND15 Keys to Success • Education • Tools • Process
  30. 30. #INBOUND15
  31. 31. #INBOUND15#INBOUND15 Think Community • Frame of mind • Invite • Engage
  32. 32. #INBOUND15#INBOUND15 We have clients that we believe would benefit from your services – teach us how to refer you
  33. 33. #INBOUND15#INBOUND15 Build a Platform • Content • Special offers • Co-marketing
  34. 34. #INBOUND15#INBOUND15 • Primary • Trading Time • Multiple streams The Producer Promise
  35. 35. #INBOUND15 John Jantsch Duct Tape Marketing Consultant Network ducttapemarketingconsultant.com

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