The key to creating your own professional website
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This presentation was a part of the “Get Online Workshop” on 27th & 28th November 2014 at The Business Show at the Olympia London. 1&1's Head of Product Management - MyWebsite DIY, Elias Rendón Benger shares what to consider when creating your website and how this is achievable with 1&1 MyWebsite.
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The key to creating your own professional website
- 1. The secrets of online success THE KEY TO CREATING YOUR OWN PROFESSIONAL WEBSITE Elias Rendón Benger Head of Product Management MyWebsite DIY 1&1 Internet AG
- 6. Business success is about passion - Our Passion is to make your business successful! 1/16/20151&1 Internet Ltd. 6
- 7. WHATARE YOU LOOKING FOR? What are your core business needs? 1/16/20151&1 Internet Ltd. 7
- 8. Business success is about passion - Our Passion is to make your business successful! 1/16/20151&1 Internet Ltd. 8
- 9. BRING YOUR IDEAOR YOUR STARTUP TO SUCCE1/16/20151&1 Internet Ltd. 9
- 10. WHAT IS CESS? 1/16/20151&1 Internet Ltd. 10
- 11. CORE NEEDS OFAWEBSITE OWNER 1/16/20151&1 Internet Ltd. 11
- 12. IT’SAQUESTION OF CHOICE The question ‘should I be online is redundant’ it’s a question of HOW! 1/16/20151&1 Internet Ltd. 12
- 13. THE MOST LIMITED RESOURCE? 1/16/20151&1 Internet Ltd. 13
- 14. 1/16/20151&1 Internet Ltd. 14
- 15. ACTUALLY THE PAGE YOUARE LOOKING FOR DOESN’T EXIST! When businesses don’t make time to build a website we end up with a situation like this 1/16/20151&1 Internet Ltd. 15
- 16. Business success is about passion - Our Passion is to make your business successful! 1/16/20151&1 Internet Ltd. 16
- 17. 1/16/20151&1 Internet Ltd. 17
- 18. END CONSUMER BEHAVIOUR IS CHANGING of consumers trust online reviews as much as personal recommendation 72% Social Be engaged in social media interact with customers on Facebook, Twitter, etc of consumers search for local businesses online 72% Local Get found via local search requests be correctly listed in online directories like yelp Mobile of global web traffic are generated by mobile devices 17% Optimize your website for mobile devices consumers want to visit websites on their phone or tablet * 70% of Small Business are serving only or mainly consumers 1/16/20151&1 Internet Ltd. 18
- 19. http://businesshelp.lloydsbankbusiness.com/research/UK-Business-Digital-Index-2014 THE UK IS THE MOSTACTIVE ECOMMERCE MARKET IN EUROPE 1/16/20151&1 Internet Ltd. 19
- 20. SMALL BUSINESS’ NEEDS FOR AWEBSITE SOLUTION * 70% of Small Business are serving only or mainly consumers Only 24% of Small Business are doing Online Marketing 46% of Small Business do not have a mobile-optimized website 21% of Small Business are unhappy with their web presence 52% of Small Business still do not have a website or any other web presence 32% of Small Business without a website say they do not have the time or skills to build one 62% of Small Business without a website say being online is not relevant for them SmallBusiness 5% 11% 32% 52% 1/16/20151&1 Internet Ltd. 20
- 21. Business success is about passion - Our Passion is to make your business successful! 1/16/20151&1 Internet Ltd. 21
- 22. 1/16/20151&1 Internet Ltd. 22
- 23. 1/16/20151&1 Internet Ltd. 23
- 24. 1/16/20151&1 Internet Ltd. 24
- 25. DESIGN IS KEY Design is the process of figuring out what a thing should be, what it should do, how it should work, how it should look, and what it should say. Images & Logo Structure Content “what is your business about” Start slim and optimize 1/16/20151&1 Internet Ltd. 25
- 26. THE REALITY IS IN THE RESEARCH a bad website is worse than no website small business websites are “tired” & “un- impressive” cancelled plans to spend with an SME due to poor quality website 49% 34% 46% willing to offer feedback yet half of small firms have never asked Maintaining an attractive website is a struggle for 66% of firms 30% of firms ‘reluctant’ or ‘embarrassed’ to recommend their website to their customers 33% 66% 30% 1/16/20151&1 Internet Ltd. 26
- 27. IT ISALLABOUT YOUR BUSINESS 1/16/20151&1 Internet Ltd. 27
- 28. HOW DO I ORGANIZE MY STARTUP? 1/16/20151&1 Internet Ltd. 28
- 29. FIVE STEPS Monitor your Success 5. Protect your Brand 1. Quick Setup and launch 2. Optimize your content 3. Search engine success 4. 1/16/20151&1 Internet Ltd. 29
- 30. GET FOUND 1/16/20151&1 Internet Ltd. 30
- 31. SOME RULES NEED TO BE FOLLOWED!
- 32. MOBILITY ISAMUST More than 50% of the UK population now owns a smartphone some sites receive more than 30% of traffic from mobile devices HALF OF FIRMS FAIL TO CHECK THEIR OWN WEBSITE FROM A MOBILE DEVICE 4/5 companies unaware that a mobile-friendly website can boost sales 41% admit their website has a reduced appearance, and 36% offer reduced functionality Only 7% confident they have optimised fully for mobile usage Research commissioned by 1&1 - 530 UK small companies 1/16/20151&1 Internet Ltd. 32
- 33. HOW TO BE FOUND ONLINE GOOGLE RULES 90% of UK-based desktop searches and 92% of mobile searches REASERCH ONLINE 94% of consumers research products online before buying BUY ONLINE 3 out of 5 people use search engines as a go-to shopping resource “A website without SEO is like a car with no gas” Paul Cookson 1/16/20151&1 Internet Ltd. 33
- 34. LISTING IS IMPORTANT FOR VISIBILITY IN GOOGLE (LOCALSEARCH TERM) Industry directories Google Places SEA ads Google Maps SEO Local Listing Local Listing Local Listing GET FOUND search for „lawyer Heilbronn“ SEA ads 1/16/20151&1 Internet Ltd. 34
- 35. Business success is about passion - Our Passion is to make your business successful! 1/16/20151&1 Internet Ltd. 35
- 36. WHO IS 1&1? employees, of which aprox. 2,000 are engaged in product management and development 6,900 1&1 is a leading global web host 1988 Established in customer contracts worldwide 13million Over domain names managed 19million Over web host with over 1 million customer contracts No. 1 Together with Fasthosts, UK’s 1/16/20151&1 Internet Ltd. 36
- 37. CONNECT WITH 1&1 @1and1_UK 1and1UK 1/16/20151&1 Internet Ltd. 37
- 38. 1&1 IS PROUD TO SUPPORT SMALL BUSINESS OWNERS TO CREATEAND GROW THEIR SUCCESS IN THE WEB Domain & Email Easy Website builder Mobile Website optimization $ SEO Social Media Center 500 Web Apps eShop 1/16/20151&1 Internet Ltd. 38
- 39. NEW „RESPONSIVE“ ENSURES WEBSITE IS ACCESSIBLE ON DIFFERENT DEVICES BE PRESENT PERFECT PRESENTATION Optimized layout and navigation representation Automatic synchronization of updates and edits 1/16/20151&1 Internet Ltd. 39
- 40. ALLSTARTS WITHA USER CASE BE PRESENT BULIDING THE STRUCTURE – EASY No need to start with a blank page but with a professional blueprint for a successful webpage – individualize it with your content – ready – publish. The additional topics will be integrated smoothly into your design. You can add a set of pages for a team, your services, and a guestbook within seconds 1/16/20151&1 Internet Ltd. 40
- 41. 1&1 CORE FEATURES TO ENGAGE PROSPECTS – E.G. BLOG TOOL BE PRESENT 1/16/20151&1 Internet Ltd. 41
- 42. EASY IN-PRODUCT SEO OPTIMIZATION GET FOUND Get top positioning on search engines! Central starting point in the editor Notifications about search engine ranking Easy to use - perfect for beginners The tool analyses your individual website and helps you to be found Choosing the right keywords Optimisation of your website Monitoring success 1/16/20151&1 Internet Ltd. 42
- 43. 1&1 LIST LOCAL:ADDRESSES CHANGING CONSUMER BEHAVIOUR GET FOUND 85% of consumers search online for local products and services (Searchengineland) 54% of consumers have substituted the Internet and local search for phone books (comScore) 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (Google Mobile Movement Study, 2011) 1/16/20151&1 Internet Ltd. 43
- 44. 1&1 SOCIAL MEDIAHUB: CREATEA FACEBOOK BUSINESS PAGE INTERACT “One-click” transform your website into a business facebook page Always up to date One look and feel for consistent appearance Automatic pre-filled with website content COVER PHOTO COMPANY LOGO COMPANY NAME ADRESS 1/16/20151&1 Internet Ltd. 44
- 45. MANAGE FACEBOOK CONTENT UP-TO-DATE WITH 1 CLICK INTERACT Just one central point for online-apperance management Add optimized Facebook Tabs synchronized with your MyWebsite with a click Update content on your MyWebsite à Instantly up-to-date on Facebook 1/16/20151&1 Internet Ltd. 45
- 46. 300+ 3RD PARTY WEBAPPS OFFERING DIVERSE FUNCTIONALITIES INTERACT More than 300 Web Apps provide a variety of features, such as: E-Commerce Social Media Marketing & Advertising Multimedia Analytics & Tracking CRM News & Content Comments & Reviews Chat Forums Contact & Feedback … 1/16/20151&1 Internet Ltd. 46
- 47. 1&1 MYSHOP: THE IDEALE-COMMERCE SOLUTION FOR SMBS TRANSACT Using of pre-defined layouts and designs Easy but powerful drag & drop editor Mobile optimized sites Shop setup in a few steps Product, order and customer management in a powerful backand Interfaces for import and export Up to 1,000 products All payment and shipping options Interface to eBay and Amazon Guaranteed availability (99,9%) via geo- redundancy 1/16/20151&1 Internet Ltd. 47
- 51. OUR PASSION IS YOUR SUCCESS 1/16/20151&1 Internet Ltd. 51
- 52. 1/16/20151&1 Internet Ltd. 52
- 53. THE OFFER 1/16/20151&1 Internet Ltd. 53
- 54. THE OFFER 1/16/20151&1 Internet Ltd. 54
- 55. THE SECRETS OF ONLINE SUCCESS DAY 1: THURSDAY 27TH Time Speaker Position Workshop titles 11:00 Philippe Burki Verisign 12:00 Katrina Douglas Head of Marketing UK, 1&1 The building blocks of your online brand 13:00 Elias Rendón Benger Head of Product Management - MyWebsite DIY The key to creating your own professional website 14:00 Roundtable - The Ingredients of Online Success 15:00 Andreas Klenk Expert Product Management - eBusiness Unlock online sales with your own eShop 16:00 Marko Heijnen WordPress Specialists Discover the World of WordPress 17:00 Katrina Douglas Head of Marketing UK, 1&1 Reveal and understand your web audience 1/16/20151&1 Internet Ltd. 55
- 56. THE SECRETS OF ONLINE SUCCESS DAY 1: THURSDAY 27TH Time Speaker Position Workshop titles 11:00 Philippe Burki Verisign 12:00 Katrina Douglas Head of Marketing UK, 1&1 The building blocks of your online brand 13:00 Andreas Klenk Expert Product Management -eBusiness Unlock online sales with your own eShop 14:00 Elias Rendón Benger Head of Product Management - MyWebsite DIY The key to creating your own professional website 17:00 Katrina Douglas Head of Marketing UK, 1&1 Reveal and understand your web audience 16:00 Marko Heijnen WordPress Specialists Discover the World of WordPress 1/16/20151&1 Internet Ltd. 56
Editor's Notes
- What do these people have in common?
- Most people realise they need to get online, but what many are unsure of, is the web presence that’s right for them. Is it a social media profile? A do-it-yourself website builder, a blog or an eShop? Maybe even a web hosting package of some sort? This workshop is aimed at helping you uncover the web presence that’s right for you.
- If you don’t get your idea out there somebody else will – how many times have you seen someone else’s idea and thought, oh I had that idea ages ago but did nothing with it Ideas die if they’re not actioned – are not just nice notions that run through your mind from time to time they arrive to be brough to life The world is waiting – it’s actually not just about you but also about the people although that your business could touch
- There will be always many good excuses not to start with your website You will never find time for anything. If you want time you must make it.” – Charles Buxton
- Business now and then Ausblick Erfahrungen Sammeln Zahlen von Kunden Markt und Kunde verändern sind
- 40 per cent Britons considered starting own business –
- Explain the value of (dedicated) Online Marketing Integrate mobile optimization / responsive design Update / re-design page Make website building easy Show the value of being online
- Start: - Do’s & Donts / Tipps Präsenz Internet-&E-Mail-adresse Schaufenster Gefunden werden Überblick Online ToDos and To Bes
- Not only did we realise that small businesses were not getting online, that many that do are not doing such a great job Which is why these mistakes are so common… Bad design – just plain ugly Poor navigation – navigation is a roadmap to your content, sometimes it is impossible to navigate a site, know what’s there and where to go to find what Clutter just too much to take in No headline, no about us, no phone number? People still want basic things like a telephone no. and email address Auto sounds, pop-ups, flashing images… It can be tempting to just get something up – something is better than nothing right? Wrong People simply don’t trust businesses with poor looking sites because the see it as a direct reflection of your professionalism, competence and security Truth be told, a poor looking site can be as bad as not having a sight, because once perceptions are made about your business and your brand that can be hard to change.
- Start: - Do’s & Donts / Tipps Präsenz Internet-&E-Mail-adresse Schaufenster Gefunden werden Überblick Online ToDos and To Bes
- Your Website You don’t have to have a super pretty and fully branded website. In fact, something simple and straight to the point might serve you better, especially in your startup days. The website should, though, be fully fleshed out with your manifesto, details of your products or services, contact information and a solid method for processing orders. It is important that you have your own domain name and email set up and that your hosting provider is able to handle a sudden influx of traffic in the event that your soft launch goes better than you had hoped. Market, Market, Market Yourself A lot of entrepreneurs wait until they get they launch their companies to start marketing and branding themselves. This is one of the worst things you can do! It’s much better to start building up attention and demand for your products and services before you officially launch your company. Market your soft launch for what it is: a soft launch. It might even help to call it a “beta test.” If you’ve launched other products or companies in the past you can build upon those reputations. Even if you haven’t, you should still start marketing yourself and your expertise so that there is a demand and an audience for what you’re offering…when you’re ready to officially sell it.
- 1. To-do list You have to have one. I structure mine with daily tasks but you may find that a weekly list works better. Another option is to organize your to-do list by project or client. 2. Outsource list Just because you can do something, doesn’t mean you should. I get it, control is a difficult thing to give up -- especially when we're talking about your business. You’ll do whatever it takes to make sure it’s successful. So why not give the to-do list to someone else? 3. To-become list I’m a big fan of Oprah’s mantra: “You become what you believe.” Once you set an intention to do something it becomes so much easier to attain it. And taking it one step further and writing it down can really seal the deal. In fact, Dr. Gail Matthews, a professor at the Dominican University of California found that writing down goals will make you 33 percent more likely to achieve them.
- The domain is not just for a website but for email also .com is the international standard Choose a name that represents your business, keep things simple for customers to remember, make it easy for users to return A recent study by Zogby Analytics indicated that small businesses had experienced a 42% rise in sales last year after they switched to a professional email address. with a professional email address, these businesses had a 60% increase in customer engagement, which is a critical bridge to closing a sale.
- SEO Compliances Ensure all the primary and frontline attributes of web design, particularly SEO. Even if a higher charge is incurred, the startup enterprises should try and engage the best web designers to obtain the frontline web design services of age. The SEO compliance is a must and should be performed through high standards determined by apps like Google Analytics and others so that super visibilities are rendered. Local listing For the startups, ‘local listing’ is a must phenomenon as it causes high knowability quotients for the brand in the area of its existence and operations. Local listing is fast catching concept and has become a necessary and fine attribute of refined SEO services on account of the fact the next generation search engine maneuvers take into account the local listing of the web addresses in addition to the earlier basic parameter of ‘keywords’. Local listing is ensured both by leveraging the service from dedicated local listing sites and also by the social networking sites of relevance and resonance. Always ensure mechanisms for popular inputs like comments and others at your web pages. Get automated backups from your hosting provider Only when you are paying for a backup service does this become their duty – meaning you don’t have to worry about the safety of your online business content and files.
- Within 1&1 MyWebsite all new layouts are mobile optimised and even if chosse to opt for an older layout it‘s a simple mouse click
- 1*BBC July 2013 2&3* Source: 2010 Compete Online Shopper Intelligence Study
- Reasons why: “Concentrate on being the best in what you do and rely on 1&1´s expertise of making over 500 000 online businesses successful” Easy drag&drop eBusiness Suite with websitebuilder, great usability, full automatic mobile optimization Success with Industry specific content, tools to be found and to win customers, professional marketing tools and individual support (24/7) to help customers being successful online. Peace-of-mind „we build it for you“ service offer. Highest reliability and security. Complete Solution. Everything included starting with a domain, hosting and website-builder. Also includes eMail, online marketing features, mobile apps, “eShop from small to big”, social media integration
- Our Passion is to make you successful in the online world
- May I can give you more answers?
- .com £0.99 – 1and1.co.uk/bizshow Monthly webinars
- .com £0.99 – 1and1.co.uk/bizshow Monthly webinars