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Buyer persona
- 2. Startup Growth Specialist VP – Sales & Marketing E2E Networks Ltd Consultant @ NSRCEL Kesava Reddy 2
- 3. Raise Your Hands Founders? Working In A Startup Marketing & Sales Folks 3 Buyer Personas…
- 4. 4 ? Why it is important? How is it useful?
- 5. In India Intellectual Conversations Sells In East Knowledge Sells In South Trust Sells In North Value For Money Sells In West 1 2 3 4 This is a sample text
- 6. Mail Patterns 16 24 X 7 | Short and Sweet. Sales 524 X 7. | Love new templates Founders 2 Ideal time is from 10AM to 4PM HR 34Don’t mind SPAM. Reads from 9AM to 12PM Marketing Read very early in the morning. Investors After 6PM and hates SPAM CTO & Tech One is random, twice is coincidence, and three times is a pattern. HOMO SAPIENS
- 7. In India 1 HR | Cost Centre 2 Tech | Cost Centre 3 Marketing | Profit Centre 4 Sales | Profit Centre 5 Ops | Cost Centre Hi HR Tech Marketing Sales OPs.
- 8. Segmentation Don’t mind swiping the cards Startups Contract less invoice billing 21 to 45 days payment cycle SMEs PO & Invoice Billing 30 to 90 Days Enterprises 01 02 03
- 9. Buyer Persona Helps In Marketing MessagingPricing SalesUI /UX
- 10. TWO VOLUNTEERS Please One B2B Founder One B2C Founder 10
- 11. Demographics BUYER PERSONA Range will do Age Gender Range Income 11
- 14. Work A B C DE F Create persona for each industry Industry Number of People Pvt .Ltd | Openings | Founded | Funded Type & Insights Training, CSR…etc Budgets Are they making profits. Profits Company Annual Turnover Turnover
- 15. Roles & Responsibilities GEN X How are they measured? KRAs Reports To.. Challenges Goals Motivation Designation
- 16. PATTERNS & INSIGHTS There is pattern in everything. Never doubt pattern 16
- 17. What does a typical day look like? Where they get new info? 01 02 17
- 18. What are the apps they use? What they read? 03 04 18
- 20. E2E BUYER PERSONA A very easy to manage cloud server with enhanced security and control panel. cPanel integration Cloud Server with Softaculous and Immunify ValueProduct WorkDemographics Age 25- 40 Location: Bangalore Gender : Male Income : 6L to 15L PA Industry : Digital Marketing Agency Turnover : 10L to 5Cr Less than 25 people company Cloud Spend Less Than 1L
- 21. E2E BUYER PERSONA A very easy to manage cloud server with enhanced security and control panel. cPanel integration Cloud Server with Softaculous and Immunify ValueProduct PatternsRoles ??? ??? ??? ??? ??? ??? ??? ???
- 22. 22 Buyer Personas are crucial for marketing and sales of a startup. CONCLUSION Q & A
Editor's Notes
- https://www.freepik.com/free-vector/steampunk-brain-engine-with-cogs-and-gears_1311420.htm#term=head%20with%20gear%20icons&page=1&position=1
- Gov.. It’s government order
- Talk about each example….
- https://pixabay.com/en/model-businessman-corporate-2911332/
- https://pixabay.com/en/model-businessman-corporate-2911332/