The document discusses the importance and power of storytelling. Effective stories focus on turning points in a person's life, highlight human struggles and conflicts, and show how those struggles led to positive change. Well-designed stories can influence investors, strangers, media, hiring managers, customers, and more. The best stories are ones that are accepted and carried with pride.

1. STORYTELLING
By Vinita Johorey

2. WHICH STORY
DO YOU REMEMBER
THE MOST ?

4. Greta Thunberg

5. Start with a Memory;
End with a Promise

6. Well Designed Stories
• The most effective
vehicle for exerting
influence
– It should focus on
turning points
– Not flatter yourself
– Should show human
conflicts
– It is NOT an anecdote
but a tale of struggle
leading to change

7. Accept Your Story;
Carry It with Pride

9. Investors

10. Strangers

11. Media

12. Hiring

13. Customers

14. The Life of an Entrepreneur

15. THANK YOU