Recruiting Passive Talent

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This presentation is from a recent LinkedIn Day we held in the UK on recruiting passive talent and how the recruiting industry has changed.

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Recruiting Passive Talent

  1. 1. Strategic Recruitment Leadership Is Your Organisation Keeping Pace? ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  2. 2. 1 Fish in a bigger pond Think Differently 3 Better tools 2
  3. 3. Engaging the BEST talent, not just active job seekers 20% Semi-active & active 80% Passive & Super-Passive ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 7
  4. 4. Unemployment rate for in-demand skills National Avg. 7.6% 1.7% 1.9% 2.3% 1% .4% Biomed. Engineers .6% Petroleum Engineers Real Estate Insurance Computer Appraisers Underwriters Hardware Financial Analysts Source: http://online.wsj.com/article/SB10001424127887323936804578229873392511426.html ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 8
  5. 5. 933 On LinkedIn in Edinburgh Project Manager
  6. 6. Not all RECRUITING CHALLENGES ROLES are equal
  7. 7. Difficult to find/hire High demand/low supply Diversity of impact Adequate vs. star ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 13
  8. 8. Difficult to find/hire High demand/low supply Increased Quality + Reduced Time + Reduced Cost BIG IMPACT Diversity of impact Adequate vs. star ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 14
  9. 9. Identity Insights Everywhere Connect, find, and be found Be great at what you do Work wherever our members work ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 16
  10. 10. Increasingly integral to the life of today’s professional ! ! ! ! ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 17
  11. 11. Where do you spend your time? 24% 22% 19% 16% 10% 6% 4% 6% 10% 3% 5% 6% 2% 7% 12% Screening/ interviewing applicants Posting jobs Pipelining talent Employer branding Social recruiting Two years ago Source: LinkedIn survey of 272 recruiting leaders in North America, February 2013 ©2013 LinkedIn Corporation. All Rights Reserved. Currently Two years from now TALENT SOLUTIONS 18
  12. 12. NEW MINDSETS for today’s recruitment opportunities
  13. 13. “Hiring the best person available for a position, rather than the best person who applies to a job posting, requires a different type of recruiter and a different type of recruiting process.” Lou Adler CEO Adler Group
  14. 14. 1 6 2 1 Career Opportunities NOT Job Descriptions 5 3 4
  15. 15. Careers are a lot like shoes Preferences differ, and fit is extremely important
  16. 16. A different target… Active Candidates Passive Candidates  Regularly visit job boards & career sites  Don’t visit job boards or career sites  Have a current resume  Don’t have current resumes  Eager to read job descriptions  Unlikely to read a standard job description  Likely to apply for a variety of positions ©2013 LinkedIn Corporation. All Rights Reserved.  Likely will listen to the right opportunity TALENT SOLUTIONS 23
  17. 17. …Requires a whole different approach ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 24
  18. 18. Career Opportunities NOT Job Descriptions 1 6 2 Recruiting IS Marketing 5 3 4
  19. 19. Great recruiters think about jobs the way marketers think about products Strong brands move people toward purchase long before they enter the store ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 26
  20. 20. Do you think people treat CAREER DECISIONS any less seriously?
  21. 21. Source: http://www.mckinsey.com/insights/leading_in_the_21st_century/how_leaders_kill_meaning_at_work ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 28
  22. 22. The most engaged employees They are proud to tell others where they work motivated by a sense of pride  They care deeply about the future of the organisation  They are inspired by company leadership and by those they work with are 29
  23. 23. Large company or small, every recruiter should think like a marketer Bold, memorable visuals with lively colors Arresting copy that grabs the reader Multiple page versions highly targeted to visiting talent Focus on employees through videos and quotes that emphasize culture ©2013 LinkedIn Corporation. All Rights Reserved. Custom Ads with a branded look TALENT SOLUTIONS 31
  24. 24. 32
  25. 25. Talent leaders know that brand matters % 83 Say employer brand has significant impact on ability to hire great talent ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 33
  26. 26. Employer brand investment is rising Spent More 51 “Did you spend more, less or the same on Employer brand in 2012 compared to 2011?” 9 Spent Same 41 Spent Less ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 34
  27. 27. A Strong Talent Brand Is… ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 35
  28. 28. Awareness Engagement Employer of choice Authenticity Dialogue Culture Consistency
  29. 29. “Recruiters’ 10 years from now will be preoccupied with marketing, PR, community building, and employment branding. The ‘War for Talent’ will be a ‘War of Relationship Marketing’.” Matthew Jeffery Global Head of Talent Strategy & Innovation HR Talent Acquisition, SAP UK Ltd.
  30. 30. Career Opportunities NOT Job Descriptions 1 6 2 3 Recruiting IS Sales 5 4 Recruiting IS Marketing
  31. 31. great SALES PEOPLE RECRUITERS are always selling are always recruiting
  32. 32. Sales people… Great recruiters do too ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  33. 33. A Sales Mindset Structure Culture Individual Organization Team ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 41
  34. 34. Sales teams measure lots of things, but they MANAGE on the few measures that move THE BUSINESS FORWARD
  35. 35. The sales funnel Qualified Prospects Solution Overviews Proposals SOLD! ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 43
  36. 36. The recruiting funnel is no different Qualified Profiles Interested Responses Interviews Hires ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 44
  37. 37. Regardless of organization size Qualified Profiles Interested Responses Interviews Hires ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 45
  38. 38. “Talent acquisition will be run much more like sales organizations and business partners than HR organizations, with incentives in place beyond just “hires” that measure retention and impact.” Ed Nathanson Head of Talent Acquisition Rapid7
  39. 39. Career Opportunities NOT Job Descriptions 1 2 6 Recruiting IS Marketing 3 Recruiting IS Sales 4 Every Employee IS An Ambassador 5
  40. 40. Every employee a hub Me Every profile view AN OPPORTUNITY ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 48
  41. 41. Lead by example The anatomy of a well-branded recruiting profile Descriptive headline That goes beyond the title Engaging, friendly picture Who wouldn‘t want to work with Stacy? OTHER FEATURES WE LIKE Links to branded destinations • • • Core skills, endorsed by her network Volunteer experiences Just enough on prior positions to build credibility Killer summary Written in the first person, oozing with passion. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  42. 42. Roll it Out
  43. 43. Warming up passive talent High Moderate Low ©2013 LinkedIn Corporation. All Rights Reserved. Very High Extreme TALENT SOLUTIONS 51
  44. 44. Career Opportunities NOT Job Descriptions 1 2 Recruiting IS Marketing 3 6 Recruiting IS Sales 5 Harness the POWER of Data 4 Every employee IS an ambassador
  45. 45. Do your hiring managers want you to find this little guy? Do you use data to make conversation MORE productive? ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 53
  46. 46. If you measure it, you can manage it Recruitment is an art, but you can use science to bring out the best in your artists Test Share Communicate different approaches when reaching out to passive talent best practices with your peers Success throughout the organization ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 54
  47. 47. Career Opportunities NOT Job Descriptions 1 2 Recruiting IS Marketing 3 Recruiting IS Sales 6 Be STRATEGIC Harness the POWER of data 5 4 Every employee IS an ambassador
  48. 48. Elevating the recruiting function Strategic Foundational Developing True strategic leadership Success metrics Talent data guides business strategy Traditional Defined employer value proposition Employees as talent brand ambassadors Powerful talent brand Employer of choice Reactive Start from zero Some social recruiting Building awareness Targeted engagement Continuous multichannel engagement Post and pray Agency reliance Early shift toward passive talent Strong sourcing capabilities Continuous pipelining ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 56
  49. 49. Elevating the recruiting function Strategic Foundational Success metrics Talent data guides business strategy Data Developing True strategic leadership Traditional Defined employer value proposition Employees as talent brand ambassadors Powerful talent brand Employer of choice Branding Reactive Start from zero Some social recruiting Building awareness Targeted engagement Continuous multichannel engagement Engaging Post and pray Agency reliance Early shift toward passive talent Strong sourcing capabilities Continuous pipelining Sourcing ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 57
  50. 50. Strategic Metrics Brand Traditional Where do Foundational you want True strategic leadership to be? Talent data guides Where is your Developing Success metrics business strategy organization World class marketing Defined employer Employees as talent today?proposition of talent brand value brand ambassadors Post-and-pray Job board and social recruiting Targeted engagement Engage everywhere, including mobile Jobs Agency reliance, reactive Early emphasis on passive talent Sourcing excellence, team-wide pipelining Internal and external talent engagement Sourcing ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 58
  51. 51. Career Opportunities NOT Job Descriptions 1 Be STRATEGIC 2 Recruiting IS Marketing 3 6 Recruiting IS Sales 6 Steps to Passive Talent Recruiting Excellence Harness the POWER of data 5 4 Every employee IS an ambassador
  52. 52. Better Tools
  53. 53. LinkedIn Core Solution Personalized Job Targeting Talent Brand Development Strategic Sourcing The right job, in front of the right people, even when they aren’t looking. Leverage your authentic brand to improve applicant quality and quantity. Find your ideal candidates and engage them, quickly and easily. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 61
  54. 54. Target candidates with the most relevant jobs % 50 Of all applications for jobs on LinkedIn come from JYMBII ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  55. 55. Showcase your talent brand on LinkedIn ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  56. 56. Showcase your talent brand on LinkedIn Jim Young Account Executive, xyzCo San Francisco Bay Area | Software Current xyzCo, Account Excecutive Previous Acme System, Associate Account Executive Education San Jose University Picture Yourself at xyzCo Addison Augusto Sr. Account Executive xyzCo– San Francisco, CA Eric Robertson Product Manager at xyzCo ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  57. 57. Talent Brand ROI $ % 50 Savings in cost per hire is associated with a strong employer brand Companies with stronger employer brand have 28% lower turn-over rates than companies with weaker employer brands Source: LinkedIn Survey, 2010, 2250 Responses ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 65
  58. 58. Find and engage your ideal candidates ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  59. 59. Find and engage your ideal candidates ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  60. 60. A virtuous cycle of recruitment excellence Strategic Sourcing Talent Brand Development ©2013 LinkedIn Corporation. All Rights Reserved. Personalized Job Targeting TALENT SOLUTIONS 69

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