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Content marketing for startups (iim indore, hiver)
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- 2. 2 ● I’m Niraj, Founder/CEO, Hiver ● Hiver is a SAAS product ● 1000+ customers globally, 45 employees ● Virtually bootstrapped, profitable ● Announcing Series A next week ● 100% inbound customer acquisition
- 3. 3 ● Using content to spread your message, generate leads, convert customers and retain them. ● But thats an ages old idea, isn’t it? ● Social distribution ● Search engine based discovery ● Non-explicit promotion
- 4. 4 ● Your website ● Blogs ● Ebooks ● Webinars ● Whitepapers ● Distribution ● Search Engine Optimization ● Paid traffic
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- 13. 13 ● Identify target audience ● Identify interest areas ● Find overlaps with what you offer at all stages of the funnel ● Identify keywords ● Identify thought leaders ● Identify where your audience hangs out
- 14. 14 ● Start small ● Create very high quality content ● Clearly understand which stage of the funnel each piece of content is in ● Clearly know the ask for each piece of content ● Have a plan for each stage ● Plan “User Journeys” (fancy way of saying: move users from Tofu to Bofu) ● Have a distribution plan ● Take it slow, don’t get intimidated :)
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